Did you know that in the very first Moomin illustrations used for commercial purposes, the Moomin characters looked like this – in colour? They were originally created exclusively for Stockmann in Helsinki and NK in Stockholm in 1956. But since then, they have only been seen in white. Until now!

Following the extremely successful first release of PO.P’s exclusive Moomin collaboration last Autumn, PO.P are proud to present the second part of the design collaboration in celebration of Moomin’s 80th anniversary. This Spring, the next chapter follows, and this time with a unique detail: PO.P has been granted the right to use Tove Jansson’s beloved characters in colour on their children’s clothing. 

The second drop of PO.P’s heartwarming collaboration is a bright, eye-catching and colourful summer shop spanning across three categories – everyday playwear, nightwear, and UV swimwear, all featuring illustrations from Tove Jansson’s Moomin stories. The collaboration features new “Moomin Play” artworks, with Moomins coloured in blue, pink and yellow in exciting, unique designs. 

Within everyday playwear, the collection features soft, play-friendly tops, dresses, sweatshirts and shorts perfect for every summer adventure. Adults can also join in with the Moomin magic with matching nightwear for baby, children and adult, with stylish child and adult bathrobes expected to be a firm favourite from the collection – selling out almost immediately following the first release! 

Lastly, the UV swimwear injects a bright pop of colour into pool playdays and summer getaways, with allover Moomin prints. Including swim tops, shorts, a swimsuit and a swim nappy, the collection offers UV protection with UPF50 blocking 98% of the sun’s harmful rays to ensure little ones stay sunsafe this summer. 

With this collection, PO.P hopes to celebrate friendship and the bonds we tie through life – the bonds that shape us into who we are.

With the promise that every garment will last a minimum of three children, PO.P offers comfort, style and great value for parents – design that lasts, since 1976.  

The collection will be available online exclusively at polarnopyret.co.uk, launching 8th April. 

www.polarnopyret.co.uk

ENDS

For further information, high res images and samples, please contact Rebecca Leete at bumpPR on 01462 613002 or email becca@bumppr.co.uk. 

About PO.P: PO.P started in 1976 with the desire to make clothes that let children be children. We now have nearly 50 years’ experience in the industry, we are a leading quality childrenswear brand and our clothes are sold in many markets worldwide. We make clothes designed to be loved, washed, and worn. Handed down to the next child… and the next. We call this design that lasts, and we lead the childrenswear sector with an enviable circular fashion model that encompasses buy-back and rental schemes. To find out more and view the full collection, please visit www.polarnopyret.co.uk.