By using influencers and social media correctly, they communicate brand’s key messages to a vocal and information hungry audience. Social media is something that no brand can ignore and by partnering with influencers and celebrities which match and exemplify your brand’s voice. Nion are creating the correct tone of voice, content and environment to make brand fans and followers really understand your business and product offering. TikTok campaigns especially allow brand storytelling to GenZ parents with a new and viral power.

Nion create simple, effective product placement programs that produce coverage and provide a subliminal yet strong call to action. The team also have a track record of running highly successful and cost effective celebrity collaborations.

Celebrities offer a range of personalities and lifestyle statements that models or content creators can’t provide. Their perceived endorsement increases market acceptability and awareness and eventually results in sales. And it’s not just large brands – celebrities and influencers can also help bring a small brand into the wider media arena.

The agency’s celebrity campaigns are a great example of how you can utilise social media campaigns to bring your products to life especially when we combine these with media placement.