Joie Launches premium baby car seat, i-Jemini
RRP £160
Joie is a global baby gear brand founded in 2011 and its products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards.
Joie works hard to educate consumers about the importance of car seat safety and the benefits of using rear facing car seats and the European i-Size standard.
Joie cares deeply about the wellbeing of children – but it’s more than that – we treasure the importance of families and work hard to champion their values, their welfare and their futures. This means that profits take the backseat, and instead Joie’s focus centres not only on our customers’ families, but on our employees’ families, our community’s families, and the earth that we all enjoy.
Joie is the United Nations Global Partner for Road Safety through their UNITAR program (United Nations Institute of Training and Research)
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