British brands, Mamas & Papas and Laura Ashley, have confirmed a global partnership which will see them create a new collection, due to launch in spring 2023, to include baby apparel, nursery bedding, toys and two Mamas & Papas signature pushchairs. It will be distributed across the brands’ international stores.

“Our new collaboration is a perfect match, both Mamas and Papas and Laura Ashley were born from the belief of creating new & beautiful products that could not be found elsewhere,” Mamas & Papas product director, Sonia Kelly said.

“We have a joint synergy, family being at the very heart of our ethos and both believe in the art of storytelling always ensuring beautiful detailing and design in everything we create.

“Looking back into the Laura Ashley archive we have selected iconic prints from the collection to sit across both hard and soft goods and brought them alive to create contemporary heirlooms for a new generation.”

Laura Ashley’ celebrates its 70th Anniversary in 2023. Laura Ashley vice president Poppy Marshall-Lawton said: “We are so happy to be working with Mamas & Papas to launch the Laura Ashley nursery and children’s products that will be distributed internationally.

“With family and home at the heart of our business, this new partnership will bring the Laura Ashley brand to new consumers at a very special time in their lives. As we work towards our 70th anniversary, Laura Ashley continues to grow our network of carefully selected global partnerships.”

The Laura Ashley Mamas & Papas children’s products are set to arrive from spring 2023.

Source: Retail Gazette