The team at Cheeky Rascals is thrilled to launch their new and improved website – a ‘one stop shop’ for parenting essentials and expertise, designed to make shopping easier than ever before.

Cheeky Rascals proudly offers expert tips and advice alongside many iconic brands to support parents in several key areas of life with little ones from birth and beyond. From nappy bins to home safety, babywearing and potty training, Cheeky Rascals can kit out parents in one simple browse of their new website.

Split into clear categories, the new website cuts out any confusion for new parents navigating the many areas on their shopping lists when getting prepped for the essentials. From bump & birth, baby, toddler and nursery, Cheeky Rascals has thoughtfully grouped its iconic brands to help check off the lists in a clear and straight forward way.

Having sourced award-winning brands for over 25 years and housing many key products for young families, Cheeky Rascals guarantees to support new parents from day one with everything from travel systems to safety innovation.

The extensive range of early years brands includes BabyBrezza’s must have range of bottle prep and weaning gadgets to take any hassle away from mealtimes, the babywearing hero Izmi, the ingenious smart sock monitor Owlet, the ‘arms up’ swaddle brand Love To Dream, the best-selling Fred safety gates (which exceed EU safety standards) and the iconic Lascal BuggyBoards, as well as many other renowned brands from their award winning collection.

Welcoming one of the latest additions to the website, the cross-terrain Ark pushchair uniquely offers a travel system with an eco-mindset. Available in 5 colours, the Ark pushchair is designed and engineered in the UK and features hypoallergenic fabric, shock absorbing wheels and a one hand fold.

Further to the amazing brands on offer, parents can also benefit from Cheeky Rascals many experts to guide them through their personal journeys. With Potette’s downloadable potty-training guides from Settled Pettles, Baby Breeza’s weaning expert Zenia Deogan and an abundance of safety tips and advice from Fred, parents can shop with confidence with Cheeky Rascals, dipping into their extensive knowledge along the way.

Founder of Cheeky Rascals, Selina Russell, commented,

“We are delighted to see our new and updated website go live, making it easier than ever before to shop as a new parent. We know it can be overwhelming shopping for a new baby or growing toddler, with so many options available, so we really wanted to take away any stress. With this in mind, we have streamlined the process for new families, categorising the age groups and areas to keep things simple. We are also so proud to be able to offer extensive advice, thanks to our many experts, which we believe truly makes us stand out as a parenting retailer with a difference.”

About Cheeky Rascals

Cheeky Rascals has been sourcing innovative baby and nursery kit for over 25 years, including everything from pushchairs to home safety essentials as part of its ever growing portfolio. Started as a kitchen table business by mum of three, Selina Russell, Cheeky Rascals has continued to make huge steps in the nursery industry, distributing to some of the best-known retailers in the country including John Lewis and JoJoMaman Bébé, to name a few, as well as selling directly to families via its online store www.cheekyrascals.co.uk