…while over 50% say they are loyal to a brand.

These are just two of the key takeaways from a recent Family Report, which surveyed over 2,000 parents, providing exclusive insight into UK family life.

“It has never been more interesting to run our annual Family Report. In a year that will go down in history for many reasons, our survey reflected the positive and negative impact of the situation,” says Amber Steventon, Managing Director of Azaria, one of the UK’s leading family specialist PR and Marketing agencies, which has published the report.

From shopping behaviours to social media activity and the effects of lockdown restrictions, Azaria shares its observations to help brands understand their consumer’s mind, during a period of significant change.

Quality family time was the key outcome, with overall agreement that 2020 created opportunities for families to spend quality family time together, like never before.

“Whilst the digital world connects families, friends, colleagues and businesses, the desire to meet, see smiles and hug remains stronger than ever. One thing we know is that people will continue to have babies and brands that can adapt will remain strong.”

For more information on Azaria visit www.azariapr.co.uk, email the team  hello@azariapr.co.uk or head over to our listing page.