Need to Know PR

5 Candle Mews
Walton Road
East Molesey
Hampton Court

Tel: 0207 175 0681

Need to Know PR was set up by Dani Knapp in 2006 after she had spent two years running the in-house PR department of one of the UK’s leading baby and maternity retailers.

With 10 years experience as a leading PR in the nursery industry Dani offers responsive, cost-effective, first-person PR representation delivered with skill, dedication, experience and enthusiasm.

Her retainer offers all the significant benefits of employing your own in-house PR with her first-hand taking on full responsibility of each client’s PR activity including all day-to-day press and media relations and organisation of PR and marketing activities and events. She has extensive experience in building brand exposure and creating a media buzz and works with a broad range of clients from large Global brands to small start-up companies.

Dani has an extremely extensive contact network with strong and lengthy relationships with all the leading parenting publications as well as the national magazines and newspapers and a large network of bloggers, stylists and freelancers. She also works with a number of celebrity management agencies.

“I believe my clients appreciate the energy and experience that I bring to promoting their brands and the personal service I offer. I have a close working relationship with each of my clients and I am extremely fortunate to be able to work with people and products that I really believe in and it is always my aim to make sure that my clients receive the positive media attention that their products deserve.”

“I can’t speak highly enough of Dani. It became apparent to us very quickly that we had instructed the best PR specialist in the baby products industry. Her knowledge, insight and expertise assisted us greatly in gaining traction and awareness with our patented baby calming aid, the Magic Mitten. She has always been a prompt communicator and provided clear and detailed monthly breakdowns of work undertaken and work in the pipeline, providing a very transparent, universal view of her performance. Always friendly and very cordial, it has been a real pleasure working with her and we will certainly be knocking her door down when we have further requirements.”
Dean Smith – Director, Magic Mitten

You can find out more about Need to Know PR and read client and press testimonials at or contact

Back to Resources List