Your Latest Colours

A
s someone who has always focused on the practicality of a product – does it do the job I need it to do? – I grieve at the thought that perhaps most consumers actually think that the colour is the most important feature of a product!

Certainly we know that many will pay more for this year’s fabrics than they will pay for last year’s. They will buy a product that isn’t really suitable for them just because they like the look of it! Madness!

But that doesn’t mean we can’t think of the halfway house. Ensure that the product is the right one AND provide that product in the latest shades.

So what are the latest colours? Pink and blue are still popular for a number of products, while these are joined by a soft grey for many fabrics. In pushchairs, it’s still black and grey with a soupçon of something else. For young babies, it’s all about pastels and delicate shades. Brighter colours come into their own for products for the slightly older child.

One supplier once told me of the Theory of Preciousness. For a beautiful tiny baby, everything needs to be seen to be clean, delicate and beautiful – hence the pastels. Once the child is old enough to go crawling down the garden to eat worms, then parents start choosing more vibrant colours. Baby is no longer quite so precious!

But what are the colours forecast for 2018 in the fashion industry. According to Pantone’s executive Director Leatrice Eiseman, “Metallics… are classic, but they have really moved over into neutrals… with a continued infatuation with iridescence, since "the human eye can absolutely not avoid" anything pearlized or translucent.”

According to Pantone, key colour stories for 2018 break free from traditional thinking: colours are revitalized, hues are mixed in novel combinations, and new colour directions express a fresh approach that satisfies the consumers’ need for newness.

So now you know!


One 'must have' muslin with six Cheeky uses

Cheeky Chompers, the multi award-winning brand behind the iconic and original​ c​hewy​ dribble bib, the Neckerchew, presents its latest innovation the MultiMuslin.

The MultiMuslin is one beautiful organic muslin with six clever uses. It combines six parenting essentials in one stylish product making it a fantastic and space saving addition to the changing bag for parents on the go. This innovative product can be used as a nursing cover, burp cloth, swaddle, attachable shade for pushchairs, blanket, and has two soft attachable silicon teething rings for baby to chew on.

Cheeky Chompers’ intuitive products are a must have perfect gift product and practical ‘go-to’ for parents who love and trust the brand’s cheeky innovative twists​ to every day baby essentials​. Combining style and innovation with on-trend muslin the new​ Muslin Collection comprises four innovative products in the range; the Neckerchew, Neckerbib, Comforter and innovative MultiMuslin​. Made from brilliantly breathable 100% organic muslin, the products​ ​are absorbent, natural​ly​ cuddle-able and super soft. The range is available in four specially designed prints: Silver Stars, Zebra Dreams, Rosy Days and Cheeky Hippo. The MultiMuslin comes in a beautiful cheeky gift box and is ideal as a gift or starter pack for a mum-to-be or new baby.

Made in the UK, Cheeky Chompers produce a range of nine stylish and innovative attachable products designed by mums to make parents’ lives that little bit easier. Suitable from newborn babies to two year old toddlers, all fabric products are machine washable, silicon teethers are BPA and phthalates free and tested to worldwide safety standards. The range boasts the Neckerchew, Comfortchew, Neckerbib, Chewy the teething Hippo, the Cheeky Blanket and new Muslin Collection.

Starter packs and POS stands are available, benefit from low minimum orders too. Contact Helen helen@cheekychompers.co.uk or phone 07739 390100.


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Cybex launches Japanese inspired fashion collection

Cybex, the global company renowned for its luxurious car seats, baby carriers, and pushchairs, is continuing to lead the way in innovation and design with the launch of its new Koi Fashion Collection.

Officially launching in the UK this month, the Koi Fashion Collection has been inspired by Japanese mythology and the latest fashion trends to hit the runway this year.

The new Cybex Koi Fashion Collection, which is part of the Cybex platinum range, represents calmness, crystallisation, strength and happiness, and combines state-of-the-art technology, materials and tailoring.

Now available across independent retailers, nationwide, the Koi design will be featured across the four platinum products including the Priam, Mios, Cloud Q and Yema Tie.

Featuring the enigmatic underwater creature, the collection has been designed with premium appliqués and embroidery on a unique reflecting crystal silver material, which brings this colourful aquatic animal to life while helping little ones drift off into fanciful dreams.

Just like the underwater jewel itself, modern fashion-conscious parents can go with the flow of the urban landscape with the Koi Fashion Collection.

Luke Burns, UK GM said: “Cybex is not just about safety and functionality but it’s also about exceptional design and how our products seamlessly fit into the lives of modern parents.

“Our ambition is to always be one step ahead with innovation and design, and offer a range of products that uniquely reflect a parent’s lifestyle and personality.

“We are delighted to be launching the Cybex Koi Fashion Collection in the UK which we are confident will appeal to a wide range of customers.”

For more information and for product availability, please visit www.cybex-online.com


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ClevaMama® ClevaCushion™ 10 in 1 Nursing Pillow

Fantastic news from ClevaMama®! Their very well-known ClevaCushion™ 10 in 1 Nursing Pillow just won the GOLD for Best Breastfeeding Product at the Boots Maternity & Infant Awards 2017.

The grey pattern launched this summer is already a big hit on the market, as everyone simply adores the new grey colour.

Designed with comfort and safety in mind, the ClevaCushion™ is made using scientifically proven ClevaFoam technology to reduce the pressure on the back of your baby's head by 50% and increase support by 80%. The pillow offers perfect back support whilst pregnant and after the baby is born it can be used during breast or bottle feeding as the adjustable waist strap gives you that extra support and stability needed.

Features include:

  • Versatile 10-in-1 nursing pillow for anywhere your baby needs extra support
  • Helps prevent Flat Head Syndrome
  • Super comfortable and supportive for use from pregnancy to two years
  • Removable and machine washable cover, according to the care label instructions

The nursing pillow also transforms into a luxurious baby nest and is great for tummy time too. The extra insert that comes with the pillow allows you to use the product to add all the important support into a pram, high chair, bouncer, stroller or car seat.

RRP: £49.99

Contact: info@clevamama.com
Tel: +353 1 8770724


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Colours galore from Baby & More

Baby&More has a diverse selection of innovative nursery products and perhaps one of the most exciting elements of the different products is that they literally pop with colour!

The Mum 2 Mum Wonder bib range features an array of colours ranging from pastels to the brightest colours of the spectrum. With zesty oranges, vibrant reds and muted shades of navy blue and charcoals, there is a shade to suit every outfit. Not only are they able to match with everything in baby’s wardrobe, they also are super-functional, absorbing up to ¼ cup of fluid, keeping baby dry. New to the range are the bandana teething bib which also feature teethers attached in matching colours.

BooginHead is renowned for not only its unique products but also its bold approach to colours and patterns which appeal to parents wanting to buy functional yet on-trend products for their child. The PaciGrip is the pacifier grip that attaches to any style soother and is perfect for when you are out and about. Patterns include Grasshopper; green spots, pink hearts, stars and the essential nautical stripes (a must-have for any parent).

Young children respond to bright, bold colours and this lends to the appeal and versatility of Baby&More’s own brand toddler cutlery range. Baby&More understand that sometimes everyone wants a change so the collection is available in lime/white, orange/white and mixed! The chunky cutlery is designed for little hands to learn how to hold cutlery correctly and is a great way to introduce your child to self-feeding.

For further information, please contact Baby&More on 0333 014 4242


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A grey area in décor

Whilst traditional pinks and blue always remain top picks for baby products, many parents prefer to be gender neutral and BreathableBaby has noticed a significant increase in demand for products in greys, yellows and soft apricots.

The nursery is the most important room when baby arrives home and parents invest heavily in providing a warm, safe yet stimulating environment. BreathableBaby’s beautiful range of products from Breathable Crib and Cot Liners, which protect little arms and legs from getting trapped in bars, come in a range of popular colours including Twinkle Twinkle with soft stars in pink, blue and grey; as well as plain white, ivory and grey to blend with any nursery décor.

Cute characters are also always popular and BreathableBaby’s gorgeous new licensed Tiny Tatty Teddy crib liner is already proving a favourite. This adorable grey cuddly teddy is in en-trend grey and whilst very cute, is perfect for both boys and girls.

BreathableBaby’s entire range of products including cot liners, super dry sheets and even cuddly toys are all designed with baby’s safety in mind and the fully breathable fabrics using Air Channel Technology not only allowing complete airflow, but means that baby can breathe even if its face become in contact with the product.

For more information contact Rachelle Harel on 07976 773486 or email: Rachelle.harel@breathablebaby.com


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Gorgeous prints from Otti Prams

Otti Prams is a family business based on Dartmoor in Devon (named after youngest daughter, Ottilie), producing superbly-functional, strollers and travel systems, using their own beautiful and quirky, artisan prints created by their daughter Poppy.

Our gorgeous prints certainly turn heads and get other parents talking.

We are so excited to announce our new range! The Urban Ranger 2 is a 3-in-1 travel system suitable from birth to four years. It comes with stroller which converts to carry cot, ISOFIX compatible car seats, rain cover and cosy-toes.

Our Urban Ranger 2 is currently available in 2 different print designs: royal blue with foxes and candy pink with bull finches.

The RRP for this package is £335 (inc VAT). The RRP for the ISOFIX base is £99 (inc VAT).

www.ottiprams.net


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