Pushchairs and Accessories

pushchair is probably the most important thing a new parent will buy. It is certainly one of the most expensive - especially if they get it wrong and end up buying more than one!

The choice facing the new parent is overwhelming. No way are they going to be able to consider every one on the market. So how do they decide?

First, there's the ever present internet and the 'reviews' found there and what friends and relatives have bought. These all depend on some other parent knowing about a particular product. Could this be why sales of some pushchairs suddenly take off? A good set of wheels and people talk about it, so more people buy it so more people talk about it so more people buy and so on.

But a pushchair that's selling well will attract the attention of the internet sites and the attention of parents seeking the best possible price. The result is that the price – and therefore margins – fall. Maybe it is best for new parents to buy a popular model, but perhaps not in the interest of retailers to sell them!

The secret as always is for retailers to find good pushchairs at a good price from lesser known brands - and plug them as much as they can! Without any help, a new parent is unlikely to know what they will need and a good retailer will help.

The most important features are probably (not in any particular order!)

  • whether they need/want a travel system or a carrycot
  • rearward and forward facing - or not
  • swivel or fixed wheels
  • adjustable handles
  • ease of folding
  • suspension
  • leg/calf support
  • type of tyres
  • weight

And, of course, the colour/style and the price!!

So, they've got the pushchair and they think that's all they'll need for going out and about with baby. Not so! If the heavens open, they'll need a raincover, and if the sun makes an unaccustomed appearance and shines brightly, baby needs a sunshade.

Baby also needs naptimes so sleep covers help baby to sleep in the buggy without distractions, enabling parents to still be about their business without messing with this all-important routine. There are many dedicated products for this purpose, and are far better than fussing and struggling with a blanket. Sleep covers can also double up as protection from the sun, as parasols and sunshades, whilst looking attractive, have very little in the way of effective protection. Explaining the facts about SPFs and the need to protect baby's delicate skin - even in the average British summer - is something you may need to do.

Footmuffs could be considered a perfect product. Inexpensive but extremely practical, they create a more individual look to a pushchair, which can appeal to many parents. There are a number of superb designs along with some luscious fabrics which can be a joy to touch. Fashionable and practical, what more could a parent want?

Pushchairs are one of the more expensive products for little ones, and sadly there is a market for stolen ones. Surgeries and the like don't help matters by insisting that such items be left outside, where they're vulnerable. New parents are likely to be unaware of the risks, so it is entirely down to the retailer to point out that their new purchase is easily protected by a buggy lock. With several on the market, there's plenty to choose from.

Entertaining baby with toys whilst on the move is something worth considering, along with the required gadgets to prevent them from being lost overboard. There are also gizmos and inspired ideas to help the parents, from places to keep keys to handy holders that store drink bottles and cans.

In fact, the accessories available for pushchairs and buggies are so varied in use and style that the extra sales cannot but help the bottom line!

Invictus now available in the UK!

Invictus is a luxury brand, designed in Belgium and hand-made in Europe and is being introduced to the discerning independent retailer.

The V-PLUS is a fully featured travel system. The rivet-free chassis is ultra-light aluminium and is available in three finishes – steel grey, a full gloss black, and chrome with built-in suspension, adjustable handle and gel, no-puncture, tyres. Also available is the exceptional V-PLUS Carbon chassis, super-light and, with the wheels, weighing an incredible 6.5kg.

The extra-large carrycot comes complete with a fully breathable mattress and is suitable for occasional overnight sleeping. The seat unit is completely lie-flat with the extra-long hood giving complete protection for a young baby.

The group 0+ car seat can be fitted with the car seat belts or alternatively an ISOfix base is available.

A very important selling point is the fabric, which contains no chemicals. The UK requirement for fire retardency is met by the use of an interliner. The V-PLUS collection is available now in four colours: Black Flower, Melange, Macchiatto and Navy Blue. Each can be supplied with the chassis finish of choice.

Safety is of paramount importance to Invictus and the travel system is fully tested by TUV.

Naturally, the V-PLUS comes complete with carrycot, chassis, seat unit, car seat, raincover, mosquito net, changing bag and footmuff.

All this for a retail price of under £800 with an excellent retailer margin for independent retailers.

For more information, email sales@invictusbaby.co.uk or phone 07906 688519

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Easywalker Buggy XS collection

Whoever said that good looks and practical design don’t go together has never met the new Easywalker Buggy XS. This little beauty has it all: sophisticated colours, premium fabrics, one hand fold, light weight and it’s super compact.

Oh, and did we also mention that it’s easy on the wallet?

Thanks to its near flat reclining seat, the stroller can be used from birth up to approx. three years old lasting many years. The buggy has one of the highest seats in the compact category and is amongst the lightest and most compact when folded. Designed with superior styling and comfort in mind, the buggy XS features luxurious fabrics, bevelled chassis tubing, padded seats and 4-wheel suspension for a comfortable ride. The UPF 50+ XL hood has little one covered and features a zip out panel and an extra-large peekaboo window. Ultra-Light and weighing only 6 kg, it can fit in the smallest of cars when folded and meets carry on requirements for many modes of transport, giving you the freedom to travel easily. RRP starts from £215

For more information contact sales@kooltrade.co.uk or call our sales team on 0161 335 2500

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Baby Jogger City Tour Lux

Award winning baby jogger introduces the new city tour LUX.

The latest addition to the baby jogger range features a reversible from-birth seat unit for rear or forward facing travel and can also accepts an infant car seat and/ or folding carrycot (sold separately) for a complete Travel system option.

Pair it with the glider board to make it a double!

The foldable carrycot (sold separately) attaches directly to the frame without adapters and can fold whilst attached making traveling with and infant easier than ever. City Tour LUX features an ultra-compact one hand fold and automatically locks shut when folded, allowing parents to fold and go quickly. It includes a carry bag and integrated carry strap for easy transport. The hand brake is flip flop friendly and the lightweight, durable PU tyres come with all wheel suspension to help keep mum and baby comfortable on many terrains. The seat unit has multiple recline positions including lie flat and features an adjustable calf support. The three panel hood with pop out visor offers extra shade and contains UV 50+ protection and a peekaboo window.

For more information contact sales@kooltrade.co.uk or call our sales team on 0161 335 2500

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Stylish and functional pushchair accessories from Baby&More make all the difference

Nursery specialists Baby&More understand that it’s not all about the pushchair – the right pushchair accessories make all the difference and parents are looking for functionality and style.

The unique Choopie range really makes ordinary “off-the-rack” strollers stand out in a crowd!

Choopie’s CityGrips, stroller handle bar covers, keep bars cleaner and healthier as well as protecting them from inevitable wear and tear. Made of a soft jersey and neoprene secured with velcro for easy on and off assembly and washing. CityGrips add a cheery splash of colour and design…and a touch of fun that make a stroller instantly recognisable!


  • Protect stroller grips from wear and tear
  • Easily wash away dirt, bacteria and germs
  • Plain black and stylish patterns available
  • Keep hands clean and comfortable
  • Two per pack each measuring 23cm length x 11cm diameter

Mum’s can now keep their stroller cleaner, healthier and more beautiful for them & their baby.

The newest addition to the range is the super cute Choopie City Bucket designed to carry everything a parent needs when out and about. The stylish compact organisers keep all essentials close to hand and the wireless frame enables parents to fold up the pushchair without having to remove it. Features include a large cargo area with an inside velcro pocket and two insulated cup/bottle holders. Made from strong durable nylon fabric, the City Bucket can also be cleaned with just soap and water. As well as being a must-have for mums on the go, the super cute designs give that added wow factor. Choose from the whimsical Emily or Jack designs that feature cute characters that appeal to both children and parents.

With 10 years’ experience of selling baby products designed by Mums for Mums you can look to Baby&More for exclusive brands at competitive prices. Baby&More offer low minimum order values, next day stock dispatch and generous credit terms.
Place a Choopie order today and receive 5% free product.

0333 0144242

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BuggyBoard – helping parents get from A to B, easily

The Lascal BuggyBoard attaches to 99% of pushchairs, prams and strollers, providing an easy way to travel by foot with more than one child.

Designed with comfort and practicality in mind, toddlers are safely positioned between a parent’s arms whilst they push the stroller along, and with in-built suspension, plus an anti-slip platform, children are sure to enjoy a smooth, easy and bump-free ride! Simple to attach with included Easy- Fit Connectors, the BuggyBoard Maxi attaches to a pram or pushchair in seconds and thanks to its advanced design, can even be hooked up and away when not in use.

Catering for every family, the BuggyBoard range also includes the Buggyboard Mini which is ideal for smaller or umbrella style strollers and the BuggyBoard Maxi Plus which not only includes a spacious platform but a Saddle seat too, enabling little ones to rest their legs on the go.

The BuggyBoard is quickly becoming the must-have gadget for growing families across the UK and it is no surprise to see why!

STOP PRESS: BuggyBoard WINS at the Loved by Children awards 2018!

BuggyBoard Maxi recently won a coveted Platinum award in the Best Pushchair Accessory category and also won Silver in the Best Pushchair Accessory category.

With RRP’s starting at £49.99 you can find out more about the BuggyBoard range at www.cheekyrascals.co.uk

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ClevaMama® Stroller Liner & ClevaHooks

Looking to brighten up a stroller for the summer time? Then the Stroller Liners from ClevaMama® are the perfect solution as parents have a choice of three designs: Lime, Capri and Rose.

Another must-have item for the stroller is definitely the ClevaHooks that will always help parents carry those extra bags.

The ClevaMama® Stroller Liner provides extra support and comfort to the baby whilst he seats in the stroller and ClevaHooks frees up a parent's hands when they are on the move.

Features include:

  • Breathable and reversible design gives a choice of colours
  • Universal access points 5-point harness to suit any stroller, highchair or car seat
  • ClevaHooks include extra-large and regular size hooks
  • Perfect solution for holding changing bags, shopping bags and much more
  • Stroller Liner RRP: £16.99
  • ClevaHooks Two-Pack RRP: £6.99

Contact info@clevamama.com
Ireland, +353 1 8770724

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The Rockit Rocker

A simple but very clever product the Rockit Rocker keeps pushchairs and prams moving even when parents stop pushing. The Rockit Rocker is a portable baby rocker, backed by the Design Council and two years in development.

It is now available and has already gained a massive following from parents whose little ones needed the added comfort of their pushchair or pram being rocked to help them settle and sleep.

The Rockit Rocker has a universal strap that will fit any pram or pushchair handle, it has a simple switch operation and an adjustable speed. Once switched on it gently rocks and soothes babies.

Rockit has been tested to the highest EU safety standards, is suitable for use from birth, is showerproof, has a 30 minute rocking cycle and is extremely quiet in operation.


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Clever and convenient stroller accessories from Clippasafe

Every parent knows the struggle of battling with shopping bags and a pushchair. Clippasafe’s new Big Bag Clip is a fully enclosed loop-style bag holder made from strong but light aluminium.

They open and close and provide a sturdier option to traditional plastic bag hooks. Once attached to the stroller handle, you can simply leave it there and if kept closed, will not come off or be misplaced.

For drinks on the go, the Stroller Cup Holder is perfect for storing a bottle for baby or a can of soft drink or takeaway cup of coffee for parents while walking with the buggy. Easily attached and removed, parents can keep their hands free and concentrate on steering the stroller and keeping an eye on their little one. What’s more, the clever, self-levelling design swings freely with gravity to keep drinks upright.

Roger Cheetham, Managing Director of Clippasafe, says: “We’re always responding to a need for not only safety products, but also those aimed at making parents’ lives easier and less stressful. We see our range as a one-stop shop for child safety and parental convenience.”

Clippasafe’s Big Bag Clip retails at £5.49
Clippasafe’s Stroller Cup Holder retails at £6.99

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Otti Prams New Range - perfect for Spring and Summer 2018

Otti Prams new range of Urban Ranger 2 in Royal Blue with Foxes Print and Candy Pink with Bullfinches are perfect for Spring and Summer 2018.

Otti Prams sold out our first range within nine months and we are confident that our Urban Ranger 2s will be even more popular.

Otti Prams is a family business based on Dartmoor in Devon (named after youngest daughter, Ottilie), producing superbly-functional, strollers and travel systems, using their own beautiful and quirky, artisan prints created by their daughter Poppy. Their gorgeous prints certainly turn heads and get other parents talking.

Otti Prams are offering an in-store promotion to launch this beautiful range for Spring and Summer. They are offering in-store display prams at half price.

This means that the cost of an in-store display Urban Ranger 2 will be £100 (plus VAT) as opposed to £200 (plus VAT). The package includes a stroller that converts into a carry cot; car seat; cosy-toes; and rain cover. RRP for the package is £335 (inc VAT).

Otti Prams are also offering an in-store display Urban Ranger 2 ISOFIX base at half price. An in-store display Urban Ranger 2 ISOFIX base will cost just £25 (plus VAT). RRP is £99 (inc VAT).

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