or retailers a distributor is an excellent way of getting really innovative and exciting products from all around the world – as well as some important UK brands.

Developing a product is all very well, you've then got to sell it. Dealing with a large number of outlets, each of whom is only ordering small quantities, is one of the fastest ways to going broke!! It makes sense to have a distributor handle it. A distributor can store your product so it is accessible for prompt dispatch; they can handle all the billing and of course it works out as more cost effective as a retailer can order a wider range of products and have them delivered all at the same time. One delivery, one invoice.

For companies selling their products abroad, it makes even more sense. It reduces the cost of banking by a considerable amount which can soon add up. It also reduces delivery times and costs. And most importantly, it gives you access to the buyers in that country.

It’s a win/win situation really!

Nursery Online is compiling a database of distributors throughout the world. Get in touch if this includes you – cathy@nursery-online.com

Baby Brands Direct

Baby Brands Direct is the UK wholesaler for many multi awarding winning global nursery brands and serves independent stores both in the UK and overseas (shipping to over 60 countries).

In total, the company distributes approximately 60 brands and offers over 2,000 quality products lines in stock in our own on-site warehouse. You can learn more about us and see our office and warehouse by watching our corporate video here and reading our Frequently Asked Questions and Answers.

We also offer great perks such as loyalty credit, volume discounts, no minimum value or quantity orders, and have regular ongoing promotions, sales and online quizzes with great prizes. We also offer barcodes within our downloadable price list and specifically for overseas customers provide commodity codes, packing lists and bespoke freight quotations.

Our partners are made up of some of the biggest baby brands in the world, including Mattel, Munchkin, Tommee Tippee, Philips Avent, TOMY and Kids II – as well as home-grown British brands, such as Milton, Little Bird Told Me, Posh Paws International and Rainbow Designs. Many of these brands trust us on an exclusive basis to ensure a diligent distribution of their products to specialist nursery retailers.

At Baby Brands Direct, we take pride in providing our customers with the best service possible and this includes a quick dispatch of goods, clear visibility of stock and out of stock lead times, as well as easy online payment options and accounts management. There is also straight forward aftercare service including an online log facility for faulty products and links to automated lists of new arrivals and best sellers. We also supply customers with a range of useful resources including video clips, informative blog posts, point of sale materials and our own online catalogue.

So, if you are not already working with us, take advantage of everything we have to offer and test for yourself both our reputation and multi award winning status by registering today to open an account.

Contact Details:

Baby Brands Direct Ltd.,
Unit 20, Belvue Business Centre,
Belvue Road, Northolt,
Middlesex, UB5 5QQ.
Tel: 0208 845 5000


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bébélephant is fast becoming the UK's largest independent distributor in the nursery sector, of innovative and exciting products with world leading brands that appeal to parents and babies alike!

Celebrating 10 years of service to the industry this year, we have extensive experience in supplying high quality products and focus on four key areas: nurture, healthcare, hygiene and clothing. We've been successful because we offer national retailers, wholesalers and independent stores a unique combination of extremely competitive pricing, outstanding flexibility and a high level of personal service and attention.

Recently, we have been entrusted with established best sellers from Pogu and BabyHub, but also have some great newness in the form of Belo + Me Wardrobe Dividers, Mummy Loves Organics with their awesome range of candles and scents and coolest of the cool jacket expander panels from Zip Us In.

This year also sees the rebrand and launch of new products from Nimble – who are stealing a march in the bottle washing space, and the continued advance of the Lulla Doll Sleep Companion which is frequently featured in the national press helping boost sales at Nationals and Independents alike. Not forgetting the staple of every nursery – the CozyGlo Night Light range and Nova Harley changing bags, with their new 2017 collection just out! And get ready for next Summer already with the best selling Magic Blackout Blind as featured on national TV.

Innovation has always been the core of our offering and no better is this born out than by looking at existing products such as the Zoozcoro Night Light, LumiPotti, Hush Cush and My Buddy Tag. But also, a look at our R&D page gives an insight as to what is coming down the tracks.

Existing brand names such as Babycup, Num Num Teething Jewellery and Aleva Naturals continue to perform well for our retail clients, with exciting newness on the way from Pyrex with their “My First Pyrex” range successfully launched this year.

As always, no-MOQ and full dropship service available too for ecommerce nursery businesses – and carriage paid first orders for all new customers.

Visit us at www.bebelephant.com
tel: 020 8202 1467


...or arrange a visit!

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Cheeky Rascals

Exclusive UK distributor, Cheeky Rascals, has become known for working with some of the worlds most innovative and sought after nursery brands.

In its phenomenal 21 years in the industry it has become a trusted and recognised name with buyers, manufacturers, retailers and parents.

As the first and only UK distributor to partner with independent retailers via a unique click & collect service, and offer dedicated on-the-road sales support to all retailers, it comes as no surprise to see Cheeky Rascals recognised as a key leader and influencer within the nursery sector.

From one simple vision to source great products to make life that little easier for UK families, Cheeky Rascals has enjoyed significant growth, nurturing an enviable portfolio of brands. These include Lascal, the brand behind the ingenious Buggyboard, luxury pushchair brand Mima, pioneering sleep brand Love To Dream, the genius My Carry Potty and many more.

Cheeky Rascals’ success continues to grow with an increase in staff this year, an expansion of its warehouse and the development of its own brands; home-safety brand Fred and revolutionary baby-carrier brand, Izmi – both having entered the market this year. Not only has Cheeky Rascals firmly made its stamp in the industry both nationally and globally, it also takes pride in its social responsibility, giving back to local charities though donations, time and hands-on support.

Tel: 01730 895761

Fax: 01730 897549

Email: smile@cheekyrascals.co.uk

Web: www.cheekyrascals.co.uk

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DCUK Ltd brings successful world class brands to the UK nursery market and offers retailers flexible and responsive supply solutions.

Our current portfolio of brands includes UPPAbaby, Nomi, Halo, Bumbo and Cognikids.

Brands include:

  • UPPAbaby, an unknown brand in the UK seven years ago, through strong marketing has become one of the most popular pushchair brands in the UK.
  • The Nomi highchair offers a from birth to teenage seating solution converting from an off the floor cradle, to a highchair, to a teenage chair. Stylish and ergonomically designed to suit modern homes. As a pre-birth purchase, it offers independent retailers the opportunity to secure the highchair sale at a time when parents are most responsive to help and advice.
  • The Halo Bassinest is one of the most popular bed side cribs in the USA and offers a safe solution for co sleeping with young babies.
  • Known worldwide, the Bumbo brand is now available from DCUK with an extensive range of products, some new to the UK.
  • New for 2017, Cognikids, a range of baby feeding and clothing items that help baby's neurological development and help establish the building blocks for their future development

DCUK have developed a reputation for carefully choosing their routes to market and recognise the importance of the independent trade in the brand building process. Offering greater geographic exclusivity where products warrant this and by carefully choosing national retail partners, the independent sector can maintain their margins. This is coupled with small minimum carriage paid orders and UK stock back up to help retailer’s cash flow.

After sales service is important, especially in the pushchair trade, and the DCUK team offer a quick and efficient service in this area. Working in conjunction with the brand owners, DCUK manage the marketing of their brands in the UK. Social media activity, bloggers, online reviews, awards and controlled exposure at the Baby Shows are all an important part of the modern marketing mix.

DCUK also offer North American brands who are seeking to make their first step into Europe, help and advice in making their products suitable for the UK and European markets and establishing retail outlets.

Tel: 01422 383555

Email: sales@dcukltd.com



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East Coast Nursery

East Coast Nursery are a family-run manufacturer and supplier, established for over 55 years.

They are a major UK distributor of nursery furniture, and their carefully-designed collections include thoughtful features and a variety of styles to complement all décor styles.

With heirloom pieces like the Alaska Sleigh Cot Bed and Dresser (available in grey or white), clever space-saving designs like the Carolina Cot, and ultra-modern styles like the Liberty, there’s something in the East Coast furniture collection to suit every nursery.

The furniture is complemented by the Silvercloud bedding collection – Silvercloud are part of the East Coast Group.

East Coast Nursery are proud to supply the “Say Hello” range of intelligent toys, which they created as part of a unique partnership with Baby Sensory – the UK’s largest baby development programme. Their portfolio of licenses includes Disney, Fisher-Price and The Very Hungry Caterpillar.

Also within the East Coast Group is Bebecar UK Ltd. Bebecar supply beautiful pushchairs that are engineered to an extremely high specification, with a wide range of features focusing on safety, quality and functionality. Bebecar pushchairs are made in Europe and are offered with a two-year guarantee against manufacturing defect.

The East Coast Group support their retailers with UK warehousing for quick delivery of orders, and in-house designers with the ability to create bespoke POS and online marketing materials.

Tel: 01692 408802

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G&J Baby

G&J Baby is an independent third generation family run business based in Liverpool, established in 1962. We pride ourselves in being supporters of the independent business; all shapes and sizes both here in the UK and in Europe.

Kinder and Kinder Boutique, our own label is very sort after and is designed in house with fabrics sourced all over the UK and Europe - and manufactured here in the UK. Within the Kinder range you will find dresses, frilly pants, socks, nursery items as well as headbands, hats and much more all in keeping with the latest trends.

We also stock a wide range of baby wear and nursery goods, brands include: Zip Zap, Mintini, My Little Chick, Rockabye, Baypods, Ander, Cuddles, Bow Collection, Soft Touch, Keel Toys, Clippasafe etc. Along with many Spanish brands including, VB By Juliana, Alber, Baby Lai, Isabella, Valentina, Modin, Nines Spanish dolls babywear and accessories.

Please visit our website www.gandjbaby.co.uk where you will be able to register and view the full range of products that we have to offer. You can also contact us on 0151 207 3143, or gandjbaby@yahoo.co.uk where we will be able to help with any questions you might have.

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Hippychick – Home of Excellent Products and Service

Hippychick is a family run nursery product distributor, based in Somerset, that strives to bring innovative and exciting products to market that really do help make parents lives that little bit easier.

Hippychick started from humble beginnings, around founder Julia Minchin’s kitchen table where the Hipseat was created. 18 years later they are a thriving figurehead within the industry, setting the example for quality and innovation.

What does Hippychick offer that is so unique?
When selecting products, the whole Hippychick team get involved, many of whom are parents themselves. Nothing passes this rigorous testing that they do not truly believe to be a useful, functional and great looking product. One of the latest distributions, SpaceCot, proves this.

SpaceCot is the only travel cot that has been reinvented with space technologies, making it one of the lightest and easiest to use travel cots around whilst maintaining the durability of a permanent cot. Continuing with the ease of use theme, the Omnio stroller is a compact, foldable stroller that transforms into a back pack, meaning the wearer is hands free to carry on with parenting.

It is not just the products on offer that set Hippychick apart. They are renowned for their customer service and how easy they are to deal with. Head of Sales, Alan Houghton, says ‘we have recently expanded our sales team with the addition of Mike Bird, who is dedicated to all of our independent customers. It has been enjoyable listening to Mike getting to know our customers as well as creating new ones.’ There is a real customer service focus throughout the whole of the Hippychick team, from sales order processing right through to the warehouse staff packing orders.

Why work with Hippychick?

  • A well-established company
  • A unique selection of products
  • Excellent customer service and communication
  • Free carriage on orders over £299
  • Flexible, supportive and easy to deal with
  • Access to an extensive trade image library
  • Volume discounts available
  • POS available upon request
  • Dedicated account manager to assist you, one point of contact
  • Product training and rep visits available on request
  • PR and advertising campaigns to support our products

Tel: 01278 434440

Email: enquiries@hippychick.com

Web: www.hippychick.com

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Little Saints, the home of innovative design-led nursery brands

Little Saints source innovative design-led essential nursery products from around the world and distribute them exclusively in the UK.

Their portfolio of brands includes ranges from: Familidoo Air, Luma bath range, Penny Scallan, Everyday Baby, Swimtrainer, Squiz, Snoozebaby, iiamo, Difrax and, with excellent customer service their number one priority, they welcome new accounts and fulfil orders of any size with no minimum order.

New ranges for this year include the Familidoo Air stroller, a super-compact, one hand folding buggy that weights 5.9 kg and can comfortably be stored in an aircraft overhead compartment.

It’s a second purchase buggy, suitable for children from six months, has a full-size sun canopy, a good-sized shopping basket and offers an easy “push”, great quality and good value. The Familidoo Air will also come in a range of fun, cool colours with a unique new “Are You Familidoo?” animal design that will set it apart from the rest of the market.

Finding stylish and functional accessories for your little one shouldn’t be a chore. At Penny Scallan Design we’ve made it simple. Our bold, beautiful range makes shopping fun. Each piece has been carefully designed to help your little one stand out from the crowd. We’ve got the best lunchboxes, roomiest backpacks, most eco-friendly mealtime sets, cutest rainwear and coolest luggage and overnight bags for kids. Penny Scallan Design accessories are made to withstand all the rigours of a child’s day… running, jumping, dancing, splashing, snacking, napping, painting, creating and learning. One piece is never enough!

LUMA babycare was born in 2010 as the "sister" of the Dutch brand bébé-jou that has over 30 years’ experience in producing bath and care products for babies and toddlers. Where bébé-jou stands for "familiar", LUMA babycare stands especially for "design, contemporary and simplicity". This is clearly reflected in the colours, prints and styles of our products. The collections combine well with each other and fit in every nursery.

The LUMA bath range is very modern in its design and especially designed for the size of a baby. The luma bath range is available in five contemporary colours and part of a wider series of bath and nursery products. The bath with stand makes it stand out from the rest of the market by being slightly higher than, thus helps to avoid the classic issue of back pain whilst bathing the bath. Luma bath range makes bath time an enjoyable affair.

Tel: 0203 744 1056

Email: sales@littlesaints.co.uk


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MerrygoroundUK is dedicated to providing quality products and great customer service. Our product range has been specially selected by us to offer a wide variety of items for retailers.

Ethical, green, Fair Trade and organic products are the majority of our lines.

We offer low minimum orders, individual item or small pack sizes, easy online ordering through our trade members website and excellent product knowledge. Our aim is to get to know your business so we can best service your needs.

With two in house brands. MuslinZ offering exceptional quality at affordable prices including muslin squares, dribble bibs, wraps/swaddles in 100% cotton and bamboo/organic cotton. Bright Bots baby basics including washable potty training pants, terry squares and watch this space for a new Bright Bots clothing range coming soon.

MerrygoroundUK is also the exclusive UK distributor for Hooliganskids South African certified Fair Trade kids clothing, AppleCheeks Canadian Washable Nappies and Wooly Organic soft toys.

Stock is available for immediate despatch from our warehouse with next day courier delivery. With our customer service team and warehouse on the same site we can quickly and efficiently answer questions on products, stock availability and delivery.

For further information contact us on 01295 810008 email info@merrygorounduk.co.uk

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Whitestep Ltd – distributor of innovation

A well-established and trusted distributor of some of the most innovative brands and products to the nursery industry.

As the sole distributor of BABYZEN™ and mifold in the United Kingdom, we are thrilled to be involved in bringing exciting and stylish products to the UK market.

Whitestep was founded in 2007 by Audrey Mizrahi, who as a mother herself to young children, could see that there was potential to fill a gap in the UK market. Armed with a vision to broaden the nursery industry, Whitestep was born. A company specialising in baby and children’s products with a twist, by sourcing cool, innovative brands that offer stylish, revolutionary items that are loved by both parents and their children.

Distributing to a number of the UK’s largest retailers such as John Lewis, Mothercare, Mamas and Papas and Asda as well as the iconic Harrods in London and over 100 other smaller independent stores, Whitestep is proud of the recognition within the industry and growth the company has made over the last 10 years.

Featuring the award-winning BABYZEN™ range of pushchairs and accessories, the BABYZEN™ YOYO+ is bursting with innovation and is famous worldwide for their easy fold mechanism and revolutionary compactness. The winner of many awards in 2016 and 2017, this is a firm favourite with parents.

The newest addition to the Whitestep range is mifold, the Grab-and-Go Booster, a car seat that combines both convenience and safety for the first time ever – it’s slick and compact design makes for easy portability for both parents and children giving peace of mind during those unexpected trips.

Also offering the Simply Good range, including baby carriers, nursing pillows to playmats and educational toys, Simply Good will bring to you simplicity and style without compromising functionality!

If you would like more information please don’t hesitate to get in touch with us. We will be happy to hear from you!

T: 0207 323 9514

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