Weaning, Feeding and Bibs

eaning is that time when baby moves from being fed with a bottle to gradually eating more and more recognisable food. But they’re not ready to use the crystal and bone china just yet!

Because baby is usually a few months old before these things are born, mums don’t necessarily buy them in the same place as they bought the pushchair and the cot. And because they are not expensive items, they are often bought as an impulse buy. Mum sees something she likes and buys it without any further thought.

This means that one of the biggest outlets is the supermarket where Mum will pick things up as part of the weekly shop. The pharmaceutical trade is another important outlet – somehow the clinical feel of the local chemist reassures mum.

All this means is that the features of a particular item need to be obvious. Colour and price usually stand out and are often the main prompts to buy. Other features need to be highlighted. Sometimes this is done by means of the packaging or POS material but in other cases, it is up to the retailer to point them out.

However for cups, other mothers are one of the most important sources of information. If one Mum in a group sings the praises of an item, then often the others will also try that particular brand – often buying from the same outlet.

When talking about weaning items, many retailers think only of the obvious – training cups and bowls. But bibs are also an important purchase – again often driven by impulse. Few mums will make a special trip to buy a bib however good or attractive it may be. And there are other items – a baby cooker which steams and blends is not only useful to Mum but is an item with a healthy margin, or specially shaped cutlery.

There is a lot of innovation in this market sector. See the various entries for details. Maybe it’s time you changed your supplier for something with a difference!

Growing a brand the ‘Tidy’ way!

Tidy Tot is fast becoming the ‘go-to’ brand for weaning thanks to its innovative partnerships with some of the UK’s biggest names in the category.

The multi-award winning weaning product has added considerably to its trophy cabinet this year, scooping Bronze in this year’s Mother & Baby Awards, as well as adding some heavy-weight names to its marketing campaigns.

The Tidy Tot Bib and Tray Kit, now available in both Fresh Green and Dove Grey, is the game-changing weaning aid that keeps mealtimes mess-free by cleverly eliminating the gap between baby and highchair.

In its most recent brand collaboration last month, Tidy Tot partnered with weaning author Zainab Jagot Ahmed in the second of the pair’s joint campaigns via a Facebook Live event. The interactive Question & Answer style video was incredibly well received, and has helped to cement the Tidy Tot brand as being much more than the ‘new kid on the block’.

Adding muscle to their marketing prowess, Tidy Tot will next pair with Annabel Karmel in a series of collaborative partnerships with the weaning guru, which will take place over the summer.

Jennifer Unsworth, Tidy Tot’s inventor and director said “We’ve seriously stepped things up a gear this year. This month celebrates Tidy Tot’s second birthday, and with the successes we’ve seen over the last 12 months in particular, we have never been in stronger position to build our brand.”

Following listings in key UK retailers Boots, Mothercare and Jo Jo Maman Bebé and rapid growth internationally, Tidy Tot is set for an exciting summer with a new product launch and a rather ‘unexpected’ brand collaboration! Watch this space!

UK trade enquiries via Hippychick on enquiries@hippychick.com or telephone 01278 434 440.

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Make My Day’s fun, colourful and multipurpose bibs are sure to stand out at every mealtime

Inspired by imaginative play and dressing up, the unique designs include the classic and pretty ‘Pearl’ design, a smart ‘Tuxedo’ for those special occasions and even a sheriff for cowboy fans! Not to mention the range of animals including a pretty ow

Inspired by imaginative play and dressing up, the unique designs include the classic and pretty ‘Pearl’ design, a smart ‘Tuxedo’ for those special occasions and even a sheriff for cowboy fans! Not to mention the range of animals including a pretty owl, super cool penguin and playful monkey.

Designed with parents and children in mind, Make My Day bibs are not only stylish but extremely functional with crumb catchers for those messy spills! Made from soft, 100% BPA free silicone, Make My Day bibs are stain resistant and dishwasher safe. An easily adjustable strap makes the new bibs suitable for all little ones from six months up to three years so they are a practical feeding accessory for not only weaning but feeding throughout the early years.

01730 895761

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Babymoov: Weaning solutions for babyhood and beyond

Babymoov provide a one-stop solution to weaning essentials, with a selection of products that help make the transition to solid foods as stress-free for baby and parent as possible.

The multi-award-winning Nutribaby (£109.99 RRP), recently scored top marks in Mother & Baby magazine’s ‘Big Test’ where it was independently tested alongside other leading baby food makers.

A true kitchen genie, the Nutribaby caters for the early stages of a child’s development; from the moment baby is born, through to weaning and beyond. This unique 5-in-1 processor adapts to the needs of the whole family, with enough cooking and blending capacity to whip-up a feast for a small tribe! Its features include:

  • Steam cooking to maintain freshness, flavour and the nutritious values of foods
  • Mixing to prepare soups, sauces, purées
  • Warming bottles and jars
  • Sterilising bottles and accessories
  • Defrosting small meals prepared in advance

A dedicated website and app, provides parents with useful cooking tips, advice and a range of nutritious recipe ideas (www.cooking-baby-food.com)

The Nutribaby can be used alongside complementary feeding products such as:

  • NEW Baby Bowls (£4.50-£8.99 RRP) – conveniently sized food bowls for storing and preserving freshness
  • NEW Up&Go Booster Seat (£34.99 RRP) - an ideal travel companion whilst weaning outside the home
  • NEW Compact Booster Seat (£44.99 RRP) - compact and convenient: folds away to just 20cm!

For further information contact Simon Winskill on tel: 01823 772995 or email: swinskill@babymoov.com

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Weaning on the go!

Look no further! Fill n Squeeze who have recently celebrated four years of trading have become a household name in the UK and exporting to over 20 countries worldwide. Following on the initial launch of the patented pouch filling system, a further si

A clever pouch spoon with a back handle to support the weight of the pouch and also aids in single handed feeding has sold over 20,000 units in one year. Further products, such as the long awaited pouch cleaning brush now makes getting to the far reached corners of the pouch easier to clean.

We all know weaning can be messy and the Probiotic Stain Remover removes stains on all clothing, pushchairs, beddings etc within minutes. Simply spray onto the stain and watch how the active bacteria become alive and eat away at the stain.

Fill n Squeeze extends beyond weaning and now with the Smooth Snack pouch aimed for children aged 3 to 10, makes this an exciting and fun pouch to store healthy smoothies, yoghurts and even as a water bottle. The pouch has a “Spot the Difference game” on both sides, keeping kids busy.

The imminent launch of the much awaited recipe book will be available to purchase in July, containing over 70 recipes from weaning, stage 1 and 2 through to toddler snacks and smoothie and yoghurt ideas for snacks on the go and for lunch boxes.

Not wanting to leave the adults out to enjoy a bit of a squeeze, Nutripouch offers this option for storing surplus fresh smoothies, drinks and more. Further information can be found at www.nutripouch.co.uk

For all trade enquiries please contact rifat@fillnsqueeze.co.uk


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Support from Prince Lionheart during the weaning stage

A cost-effective alternative to highchairs. Give a child a BOOST to the table with the wide range of infant seats from Prince Lionheart.

bébéPOD® Flex Plus: the helps-me-sit-eat-play-seat™ - soft, squidgy foam seat with 3-point harness that securely straps to child and chair. It comes with the seat, pommel, adjustable tray and placemat for weaning and a cool toy that will entertain child whilst the body works to release trapped air after weaning. Age 3M+

Give the floor a fighting chance against the mess and mayhem of weaning! Catch all their messes with the Prince Lionheart catchALL™ mats. It’s non-slip bottom prevents skidding and spill-proof fabric wipes clean. Three different styles that fold easily for travel making the catchALL™ mats great for mealtime anywhere, craft time or even haircut time!

Organise mealtimes with the Prince Lionheart Spinner™ Pouch Carousel. It’s super suction base sticks to most surfaces, organises, stores and displays 12 food pouches and spins smoothly for ease of selection.

Don’t let cleaning up be a chore! Prince Lionheart’s patented dishwasherBASKETs prevent the baby “stuff” from flying all over the dishwasher – pacifiers, bottle collars, teethers, teats, sippy cup lids, valves, straws, kitchen gadgets and many more. Made from 100% recycled material, our dishwasherBASKETs are top rack safe, fit all dishwashers and thoroughly sanitise.

Don’t let drying be a chore! Prince Lionheart offers dryingSTATION™s to meet everyone's needs and space. The Deluxe dryingSTATION™ with 10 small hooks and grates holds up to 16 bottles and parts, sippy cups, teething toys and other feeding accessories. Sleek, modern design is perfect for any kitchen counter. The Ultimate Drying Solution! The Compact dryingSTATION™ can be used when collapsed or expanded, making it the perfect drying solution for one or several bottles. Twelve drying arms easily raise and lower to create as much space as needed. When not in use, collapse and store.

Contact Prince Lionheart on 020 8997 7054 or at uksales@princelionheart.co.uk or ukmarketing@princelionheart.co.uk for further information.

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#MessNoStress with brilliant products from Bibetta

With babies, mess goes with the territory. However, with Bibetta’s feeding and weaning products, everyday family life can be less stressful and more fun. New for 2017 are Dinosaurs and Safari UltraBibs and the Placemat with Pocket.

The attractive and friendly new Dinosaur and Safari UltraBib prints have been a roaring success with customers and proving to be our best-selling designs. The large, brightly designed Placemat with Pocket, with its non-slip backing to stop it sliding, is particularly great to use when eating in cafes and restaurants. It allows kids freedom when eating, improves hygiene and keep mess off the table. After use, it folds up into a compact clutch-style pack for easy carrying and washing later at home.

UltraBibs and UltraBibs with Sleeves retail at £6.75 - £11.99, and the Placemat with Pocket at £14.99.

All Bibetta’s designs are born out of its Cambridge based office and mix clever ideas with high performance fabrics. Many are made with neoprene, which is naturally waterproof, soft and stretchy, easy to clean, tough and durable – perfect for messy mealtimes. The stylish and contemporary range of products for feeding and weaning includes feeding bibs, dribble bibs, placemats, burp cloths and bottle insulators.

For more information visit www.bibetta.com or call 01223 840236.

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Babycup - The first cup on everyone’s lips and flying off shelves worldwide!

Babycup™ First Cups - “The little cup that’s kind to baby teeth”- have broken their ten-fold year on year growth plan to ‘help nippers become sippers’, with their British-made cups flying off shelves worldwide!

Made in Britain and hugely in demand, parents and health professionals are raving about these high quality mini open cups that support oral health. With an association with the All Party Parliamentary Group on a Fit and Healthy childhood, Babycup™ is a trusted brand and its position as the ‘go-to’ for healthy weaning is reflected in Five-star reviews from consumers: “Fantastic little cup. Perfect weaning tool” (Karen, February 2017).

Babycup™ also has endorsements from experts. Claire Stevens, Vice President of the British Society of Paediatric Dentistry, says: "I love Babycup™ and so did my children. They are perfectly designed for small hands and great for establishing good dental habits from an early age."

Babycup™ First Cups have recently scooped more accolades, with new awards from Made for Mums in the UK and Family Choice in the US. Recognised by leading retailers such as Ocado and Waitrose as a weaning essential, Babycup’s mini open cup is the first cup on everyone’s lips.

To find out more about stocking this great little product, contact Sara:

01483 866081

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Baby&More relaunch SplatMat

Baby&More are delighted to announce the relaunch of the popular SplatMat from BooginHead. Due to demand for the product, the nursery distributor has added SplatMat to their wide array of feeding products which offer parents not only highly effective

The indispensable SplatMat ensures no more sticky, messy floors. Its unique round design covers 52” which enables it to catch more of the mess made while baby and toddlers feed and what’s more, it looks great on the kitchen or dining room floor.

As well as feeding in the home, the SplatMat is also a must-have for picnics, the beach and even when doing arts and crafts with little ones. It folds easily and so can be carried around in a bag as an impromptu play mat. Its durable design means it can be used again and again and the on-trend grey design fits perfectly into any home.

Katie Murphy comments: “We have long been fans of BooginHead products and we have had so many enquiries from both retailers and consumers alike about the SplatMat that we had to bring it back to the UK. This new design is fantastic for modern homes and for parents who want to incorporate baby products into their interior design. It also catches more spills than a square mat and will last long after baby has left the highchair so can be used throughout their childhood to avoid messy floors.”

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Hippychick‘s range continues to expand

Hippychick are delighted to have added another brand to their expanding weaning offering with TumTum. Specialising in table wear that really does help little ones explore their food TumTum helps parents keep the mealtime mess to a minimum!

The Stay Put Dippy Face Plate has a clever suction base that secures it to the table for easy eating. Another truly innovative product in the range is the Tippy Up Cup; its weighted straw technology means the end can always find the contents of the cup, so it can be drunk from at any angle. Other items in the range include Swapsie Spoons and Peepo Pots – non-slip food containers that are perfect for on the go.

One of Hippychick’s bestselling brands, Bumkins, offer a wide variety of bibs and feeding accessories. This spring they have introduced new contemporary patterns including cacti, feathers and arrows– each bib is made from machine washable, stain and odour proof fabric and feature a clever catch all front pocket.

Hippychick are also UK distributors of the multi award winning weaning accessory Tidy Tot! Offering complete protection for a high chair, Tidy Tot provides an extended space for little ones to eat from whilst eliminating the gap between baby and high chair!

For more information on Hippychick’s weaning range please visit www.hippychick.com or call 01278 434440

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