Slings and Carriers

others have been carrying their children around for centuries if not millennia, using a variety of methods to hold the child. With celebs being photographed almost daily with their child in one brand or another, sales have never been better.

It is becoming less of an issue as to whether mum or dad should buy a sling, it is more a question of which sling. Internet chat rooms are full of 'opinions', especially if you look at the American sites on baby wearing.

If you are going to carry a child whose weight is ever increasing, then comfort is a vital element. It is not just a question of padding or wide straps but also how much adjustment there is. A short plump mum is a very different shape to a tall skinny dad! Many aficionados will carry a child up to five years old and never bother with a pushchair.

And of course, comfort for baby is paramount. Gone are the days when it was OK to basically hang a baby by having a thin piece of material between the legs - crotch dangling is the expressive phrase used! Supporting his or her weight in the right way is now essential. Being able to see baby's face at all times is vital as is ensuring he has a good airway. Babies have been known to suffocate in slings.

Another consideration is how easy or difficult it is to take the sling on or off. And is this aspect which can easily deter a would be purchaser. Often a sling which looks fiendishly complicated at first, often turns out to be the easiest once the various steps have been mastered, so a good demonstration can be key to securing the sale.

And finally, of course, there is the ever present fashion of colour and style. Which brings us back to those celebrities!

Ergonomic support with the Beco 8 from Slumber-Roo

Suitable from birth-to-toddler, the Beco 8 offers four ergonomic positions for baby, combined with a lumbar support pad and a zip-down back panel revealing cool mesh - the perfect baby carrier to use all year round.

Acknowledged as a “hip healthy” product by the International Hip Dysplasia Institute, the Beco 8 supports babies’ healthy hip development while also offering wearers a comfortable, versatile and practical carrier.

Beco’s UK Distributor, Slumber-Roo, represent a total of five baby wearing brands, offering over 20 award winning baby wearing products, in addition to two complimentary accessory brands, all available from one warehouse, competitively priced and dispatched within 1-working day.

With a carrier for every age and stage of carrying from birth to pre-school, other products include:

Boba ‘Bamboo’ Wrap
A super-soft stretchy baby wrap with a cotton/bamboo weave ensuring baby is kept cool during the warm summer months. Comfortable, strong and supportive, it’s the perfect choice for newborn babies.

Beco Gemini
Beco’s best-selling buckle carrier, suitable from birth-to-toddler, offering four ergonomic carrying positions (front facing in, front facing out, hip & back carry), combined with a wide range of eye-catching colour ways. Now also available in Cool Navy with mesh airflow body panel.

Boba Babywearing Hoodie
Designed to be worn over a baby wrap or carrier, the Boba Hoodie keeps both wearer and baby snug and warm when out-and-about on cold winter days or cool spring/autumn evenings.

Additional Slumber-Roo products include the award-winning Boba 4G Buckle Carrier, Beco Ring Sling, Beco Toddler Carrier, Scootababy Hip Carrier, Jellystone Design Teethers & Jewellery, a wide range of baby wearing accessories and the NEW Boba Air, a lightweight, self-storing carrier, ideal for customers to pop in their bag or pack for family holidays!

If you’re looking for a supplier whose priority is to make your life easier, offering products your customers will love, training to ensure your staff are confident, combined with consistent stock levels, quick order dispatch and reliable after-sales support, then consider Slumber-Roo and our award winning brands.

For further information and to discuss your store’s requirements, please contact Phil Todd: or Deborah Smithson:

Tel: 01803 782959
Web: /

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Je Porte Mon Bébé: babywearing differently

Je Porte Mon Bébé®, JPMBB, from Paris give parents the best choices to carry their babies in comfort and physiologically correctly.

Well known for their beautiful colour combinations from subtle to intense, The Original Babywrap is the perfect choice for the utmost in chic wrapping. Parents can pre-tie the wrap then pop baby in and out without untying the wrap.

The BASIC is a Babywrap for small budget. It is an airy, lighter and evolutive Babywrap, the first Fluo & Tattoo Wrap in the market.

The Little Baby Wrap Without a Knot gives new sensations in Baby-carrying due the new innovative fabric offering comfort and freedom of movement. It’s simple, fast, WITH NO TIE. 100% reversible and bi-colour.

The New PhysioCarrier is an innovative baby carrier to carry on the front, side and back, from birth to 20kg, suitable for all weathers. The PhysioCarrier packs JPMBB DNA into a soft carrier: ergonomic baby position, usability, comfort, and colours.

Interested in stocking our products? Please contact Sophie at

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Celebrating ten years of Caboo hugs with Close

Close’s much loved Caboo +organic has reached double digits, and in celebration of their ever evolving brand they have launched a limited edition print collection, comprising of five new printed carrier designs – Orla, Emily, Sofia, Oliva and a special tenth Anniversary print which is available exclusively through sling libraries in the UK.

Close have taken direction and inspiration from not only current trend lines but also the environment and the many countries in which Caboo now successfully sells to develop a range of beautiful stylistically contrasting core prints with a sensibility for sophisticated, mum led patterns, motifs and co-ordinates with something for everyone.

With the introduction of Caboo DXgo in 2016, Close now has a carrier for every age and stage of carrying. So parents can choose the right carrier, perfectly suited to both the age of their baby and lifestyle. Parents don’t need to compromise with one carrier that doesn’t quite give them the fit and support they need at all stages. Use a newborn speciality Caboo from day one to get best the positioning, fit and support for a tiny baby, then when they are are ready simply transition to Caboo DXgo, our portable, buckle style carrier for that next stage of carrying as little one becomes more independent.

Why compromise or have to buy additional newborn inserts, when you can get two age specific carriers without paying more? We think it is just Close common sense!

For further information please contact Leah Harris –

Tel: 01992 554045

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ClevaMama® Ergonomic Baby & Hip Carrier

Acknowledged by the International Hip Dysplasia Institute, ClevaMama® Ergonomic Baby & Hip Carrier is the ideal carrier for "hip healthy" (for baby when used as directed) and for spine development in every carrying position from infancy through the toddler years, promoting the perfect “M" seating/jockey position.

With comfort and versatility the innovative Ergonomic Baby & Hip Carrier gives parents the complete baby carrier wearing experience.

The padded shoulder straps are adjustable in two directions for a perfect, customized fit and the straps may also be worn crossed on the back. Also, the lumbar support offers maximum comfort for both parent and baby and the hip seat can be used independent for those moments when a stroller is just not suitable.

The baby carrier is suitable for use from 7.7 lbs (3.5 kg) with no insert needed up to 35 lbs (15 kg) and beyond.

Features include:

  • Acknowledged by International Hip Dysplasia Institute
  • Five-position flexibility: Front facing In, Backpack style, Side Sling, Frontal Out and Hip Seat
  • Provides complete support to baby and extra lumbar support to parent
  • Independent Hip-Seat and Teething bibs included

The ClevaMama® Ergonomic Baby & Hip Carrier is a complete travel companion.

Available at

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Baby K’tan, a wrap without the wrapping

The award-winning Baby K’tan Baby Carrier is launching a new nautical carrier, just in time for summer!

The new Nautical Baby K’tan is an innovative blend of a sling, wrap and carrier; the Baby K’tan provides the positions and benefits of all three. Smart and simple, the Baby K’tan is a wrap without the wrapping - perfect for first-time parents.

Its unique double-loop design is lightweight and compact like a sling, yet supportive like a structured carrier. Offering multiple positions, the Baby K’tan Baby Carrier provides added security for carrying baby and privacy for mum while nursing.

It does not require any wrapping or buckling, simply slips on easily like a t-shirt to comfortably carry baby from newborn to toddlerhood (8-35 lbs). The International Hip Dysplasia Institute has acknowledged the Baby K'tan Baby Carrier as a "hip-healthy" product when used as directed.

Machine washable, dryer safe, and comes with a matching sash that converts to a carrying bag.

The Baby K’Tan Carrier comes in five ranges – Original Cotton, Cotton print, Natural Organic, Breeze and Active, and RRP s are from £49.99 - £59.99. The new Nautical carrier is priced at RRP £54.99

For more information please contact UK & Irish distributors 2012 Ltd.
Tel: 01202 303 777

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Hippychick Hipseat

The Hippychick Hipseat is ideal for home, the high street and on holiday. There are many adaptations, but nothing can beat the original Hipseat on style, comfort and durability. It is tough, hardwearing and machine washable - so it can go anywhere!

Specifically designed to address one of the root causes of adult back pain, the Hipseat is a generous, luxuriously padded back supporting belt with a firm shelf for little ones to sit on that supports their increasingly heavy weight from underneath. Instead of twisting the spine, the parent’s back stays straight and the child is tucked into the chest, providing comfort and security for both adult and child. Simple, practical and easy to use the Hipseat makes a great travel companion helping parents to fight both short term fatigue and longer term damage.

The Hipseat is endorsed and recommended by osteopaths, chiropractors, physiotherapists and health centres.

With back pain affecting around 60% of the population at some point in their adult lives – the Hipseat is a product every parent should invest in.

For more information on the Hipseat please visit or call 01278 434440

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Izmi: Combining the best of both worlds

The unique Izmi Carrier means that, for the first time, parents and babies can enjoy the soft intimacy of a fabric sling, with the support and comfort of a buckled carrier. Designed by an expert babywearing consultant, and approved by the International Hip Dysplasia Institute, the revolutionary Izmi carrier combines the best of both slings and carriers.

With a design based on extensive market research, the Izmi carrier resolves common issues reported by parents including adaptable straps spread to fit snugly across shoulders, and an adjustable, supportive design to ensure weight is always distributed evenly as baby grows - keeping the pressure off parents’ backs and creating lasting intimacy throughout the early years.

Completely adjustable, the Izmi Carrier features multiple carrying positions; parents can carry babies on their front, side, or back; let them snuggle close or face outwards to enjoy the world around them.

Ideal for holidays and the upcoming summer months, the Izmi Breeze Carrier uses the same structure as the original Izmi Carrier but features an additional lightweight and extra-breathable mesh panel, ideal for the warmer weather!

With a Wrap and Toddler Carrier, as well as a bundle of accessories set to join the growing Izmi family later this year, the brand is certainly making its stamp in the industry.

Available in three stylish colours and suitable from birth up to approximately 18 months.

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Created by Founder Shabs Kwofie in 2012, AmaWrap is a home-grown UK-based baby wrap company which has seen rapid growth in the last year.

There are many products on the market to help but often they are complicated to use, bulky to wear or do not fully support baby’s legs and hips. The AmaWrap Baby Carrier is easy to wear, soft – with no buckles or clips – and comes in a range of colours to fit in to any wardrobe. The ergonomic positioning of the Amawrap makes it comfortable for parent to wear and allows for the best hip position for baby.

After nine months tucked up in the womb, being in the outside world can come as a bit of shock to newborns. There’s no wonder they find comfort in being close to mum; studies have shown that skin-to-skin contact even regulates baby’s heartbeat and temperature. One way of maintaining this is to carry baby close whilst going about daily life as a new mum. Using a wrap or baby carrier allows them to do this whilst leaving both hands free.

AmaWraps are 100% soft cotton 50cm x 5m wraps which are manufactured to the highest standards. All can be purchased at selected UK stockists and online at, RRP: £39.99.

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Keep doing what you love with Baby Tula Carriers

An award-winning industry leader, Baby Tula is proud to offer beautiful, easy-to use, versatile, and long-lasting baby carriers which provide a comfortable, ergonomic method of supporting the bond between caregiver and child from birth through four-years-old and beyond.

Tula Baby Carriers are available in a variety of prints, making them both useful and stylish! Baby Tula is proud to meet and exceed safety standards and norms, and is a business member of the Baby Carrier Industry Alliance (BCIA).

Product Offerings include:

  • Free-to-Grow Baby Carrier (3,2 – 20,4 kg/7 – 45 lbs.): Adjustable baby carrier that provides an ergonomic seat from birth without the use of an infant insert
  • Standard Baby Carrier (7 – 20 kg/15 – 45 lbs.): Easy-to-use, stylish baby carrier providing ergonomically safe and comfortable carry
  • Toddler Carrier (11 – 27 kg/25 – 60 lbs.): Easy-to-use, stylish toddler carrier providing ergonomically safe and comfortable carry
  • Blanket Sets – 3 pack: Made from 100% viscose from bamboo, making them cosy yet breathable

More information about Baby Tula products can be found at

Interested in becoming a retailer? Apply here!

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New from Canada!

At Shaidee, we design gear that lets parents “Live Life on the Go”! We give parents the freedom and the peace of mind to be active and enjoy the out-of-doors with their babies.

The Shaidee Cover is a revolutionary new product designed for everyone concerned with protecting their baby from the harmful rays of the sun. It is a patent-pending product that is “sun SMART cool GEAR™”! It is a lightweight, sleek “visor” that fits easily around any person carrying a baby in most models of front baby carrier or sling. It also works with car seats and most strollers; truly a multi-use item! Manufactured in Canada using antimicrobial medical grade foam and Quick-Dry bird-eye mesh with 3M wicking to keep the wearer cool and comfortable.

The Shaidee Bug is a lightweight yet breathable cover offering full insect protection and enhanced sun protection (UPF 50+). One size, it fits most pushchairs, carseats and slings, so is extremely versatile. Sprays and lotions may keep bugs away but many parents are reluctant to use chemicals on delicate skin. Useful for hot summer days filled with flying insects in the UK, essential for those travelling further afield.

The Shaidee Double Pouch Baby Sling is for parents who want versatility in baby wearing without fussy rings, clips or complicated tying. Our double pouch makes wearing baby easy – just pull on the loops and be ready to go! Made with organic cotton, the fabric has just enough stretch to hold baby womb-like. The sling gives two shoulder support for the wearer in all of its 5+ positions and is suitable for children from new born until 35lbs (16kg)

All our patent-pending, innovative gear is light-weight, flexible and machine washable.

See or email

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