Slings and Carriers

others have been carrying their children around for centuries if not millennia, using a variety of methods to hold the child. With celebs being photographed almost daily with their child in one brand or another, sales have never been better.

It is becoming less of an issue as to whether mum or dad should buy a sling, it is more a question of which sling. Internet chat rooms are full of 'opinions', especially if you look at the American sites on baby wearing.

If you are going to carry a child whose weight is ever increasing, then comfort is a vital element. It is not just a question of padding or wide straps but also how much adjustment there is. A short plump mum is a very different shape to a tall skinny dad! Many aficionados will carry a child up to five years old and never bother with a pushchair.

And of course, comfort for baby is paramount. Gone are the days when it was OK to basically hang a baby by having a thin piece of material between the legs - crotch dangling is the expressive phrase used! Supporting his or her weight in the right way is now essential. Being able to see baby's face at all times is vital as is ensuring he has a good airway. Babies have been known to suffocate in slings.

Another consideration is how easy or difficult it is to take the sling on or off. And is this aspect which can easily deter a would be purchaser. Often a sling which looks fiendishly complicated at first, often turns out to be the easiest once the various steps have been mastered, so a good demonstration can be key to securing the sale.

And finally, of course, there is the ever present fashion of colour and style. Which brings us back to those celebrities!

Je Porte Mon Bébé, Parents but not only…

For more than 10 years, Je Porte Mon Bébé® JPMBB from Paris, winner of the Gold Award in the Baby Carrier category of the Made for Mums Awards 2018, gives parents the best choices to carry their babies both in comfort and ergonomically.

Well known for their beautiful color combinations, JPMBB offers '5 BabyCarriers for everyone': The Original, The Basic, The Little Wrap Without a Knot, the PhysioCarrier and the new baby carrier of the JPMBB family: The Hoodie Carrier.

All acknowledged by the Hip Dysplasia institute and certified by OekoTex!

  • The BASIC is a babywrap for small budget. It is an airy, lighter and evolutionary babywrap. It is the first Tattoo Wrap in the market.
  • The Original is a must for any parent beginners or experts! Get out and put in baby without undoing the knot. You can wear in front, on the hip, in the back up to 14kg.
  • The Little Baby Wrap Without a Knot gives new sensations in baby-carrying due to new innovative fabric offering comfort and freedom of movement. It’s simple, fast, WITH NO TIE. 100% reversible and bi-color.
  • The PhysioCarrier permits to carry from birth to 20kg. The PhysioCarrier is all seasons and all situations and has a ventilation pocket (opening possible) on the back of baby!
  • The HoodieCarrier is softer and more refined (with a little price). A tool that doesn’t cramp style or impose the childcare look. Breathable fabric, stretchy as the wrap and four seasons. Parents but not only…

These retailers are already part of the JPMBB success in the UK: JoJo Maman Bébé, Carry My Baby, Love to be Natural, etc.

If you are interested in stocking our products, please contact Sophie at

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Carrying from birth with LÍLLÉbaby®

The award-winning LÍLLÉbaby® COMPLETE™ baby carrier offers more carrying positions, lasts longer, and includes more features than any other baby carrier. It’s called complete for a reason!

This carrier combines ergonomics with unique design innovations, including our priceless lumbar support and spacious head support, in one light-weight carrier that easily transforms as the child grows — from birth through toddler years. This Six Position carrier lives up to its name and delivers complete functionality while providing baby wearers with six ways to carry and bond with baby through every age and developmental stage.

Acknowledged as a “Hip Healthy” product by the International Hip Dysplasia Institute, The LÍLLÉbaby® COMPLETE™ baby carrier facilitates proper positioning and support for babies. Other great features include luxurious breathable microfiber and machine washable materials, wide padded shoulder straps, detachable head cover, front pockets and an ergonomic adjustable seat.

For more information on LÍLLÉbaby® please visit or call our sales team on 0161 335 2500

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The Carramio by Clippasafe - optimum comfort for baby and parent

The Carramio from Clippasafe allows parents to keep baby close and snug with a carrier that’s as stylish as it is comfortable.

Designed to offer optimum comfort for baby and wearer, it features a lightweight, soft fabric lining to keep baby cool, with wide padded straps and lumbar support to spread the baby’s weight evenly across the wearer’s body. It also includes a detachable and washable dribble bib.

The Carramio is a two-way carrier, so as soon as babies can support the weight of their own heads (at around three months) they can then face outwards and enjoy watching the world go by.

The Carramio safely carries babies of 3.5kg to 9.0kg and meets UK & EU Safety Standards. It retails at £32.99 and is available in two colours - Black and Oatmeal.

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Super soft new addition to the Izmi range

The latest addition to the much-loved Izmi Carrier range is a super soft bamboo fabric wrap offering complete carrying freedom, from birth up to 18 months.

Thoughtfully designed by mother and babywearing consultant, Emily Williamson, the Izmi Bamboo Wrap enables natural, comfortable closeness with baby, with the added benefit remaining hands-free!

Made from silky soft bamboo fabric, this unique wrap hugs baby’s shape, making them feel safe and secure. Recognised by the International Hip Dysplasia Institute, the Izmi Bamboo Wrap not only provides a snug and supportive fit but its hip healthy positioning supports babies’ development. Whilst its ergonomic and supportive fabric distributes baby’s weight evenly, helping reduce pressure on parents’ back and shoulders.

Thanks to its flexible and adaptive design, the Izmi Bamboo Wrap can be used hands free in two carrying positions, both at the front and the side. The wrap can also be adjusted to be used as a breastfeeding aid, perfect for nursing mothers on the go!

Easy and simple to use, the Wrap is small enough to pop in your handbag and is available in five stylish colours (Teal, Purple, Red, Mid-Grey and Midnight Blue), ideal for all parents wanting a hands-free bond with baby!

RRP: £45.00

Available from or

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ClevaMama® Ergonomic Baby & Hip Carrier

Acknowledged by the International Hip Dysplasia Institute, ClevaMama® Ergonomic Baby & Hip Carrier is the ideal carrier for "hip healthy" for baby when used as directed.

It's also good for spine development in every carrying position from infancy through the toddler years, promoting the perfect “M" seating/jockey position.

With comfort and versatility the innovative Ergonomic Baby & Hip Carrier gives parents the complete baby carrier wearing experience. The padded shoulder straps are adjustable in two directions for a perfect, customized fit and the straps may also be worn crossed on the back. Also, the lumbar support offers maximum comfort for both parent and baby and the hip seat can be used independent for those moments when a stroller is just not suitable.

The baby carrier is suitable for use from 7.7 lbs (3.5 kg) with no insert needed up to 35 lbs (15 kg) and beyond.

Features include:

  • Acknowledged by International Hip Dysplasia Institute
  • Five-position flexibility: Front Facing In, Backpack style, Side Sling, Frontal Out and Hip Seat
  • Provides complete support to baby and extra lumbar support to parent
  • Independent Hip-Seat and Teething bibs included
  • The ClevaMama® Ergonomic Baby & Hip Carrier is a complete travel companion.

Available at

RRP: £71.99

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Multi- award-winning Baby K’tan Baby Carrier – perfect for when out and about with baby!

The innovative soft cotton Baby K’tan Baby Carrier is an ideal blend of a sling, wrap and carrier individually sized to fit the parent. With its patented double-loop design, it provides the positions and benefits of all three.

It offers multiple wearing positions from newborn to toddler (birth-35lbs) and is machine washable and tumble-dryer safe. Available in multiple fabrics, designs and colours, the Baby K’tan Baby Carrier slips on easily like a t- shirt to comfortably carry baby. It is lightweight and compact like a sling, yet supportive like a structured carrier, making it the ideal carrier when travelling with baby.

It has been recognised by the International Hip Dysplasia Institute as a “hip healthy product” when used as directed in the instructions. This acknowledgement sits alongside the brand's ASTM Sling Safety standard approval and EU safety standard certification. RRP £49.99 - £59.99. Suitable from newborn to toddlerhood (8-35 lbs).

Machine washable, dryer safe, and comes with a matching sash that converts to a carrying bag.

The Baby K’Tan Carrier comes in five ranges – Original Cotton, Cotton print, Natural Organic, Breeze and Active, and RRP s are from £49.99 - £59.99.

For more information please contact UK & Irish distributors 2012 Ltd.

Tel: 01202 303 777

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Say hello to the 2018 Caboo family from Close

With the introduction of new printed carriers for SS2018, as well as new, softer fabrics and colourways for Caboo lite, +organic and +cotton blend, Close have got something for everyone with more distinction within the range.

The entire range has been re-engineered with different fabrics to allow for clear identification between each product, all specifically designed for comfort, wearability and support.

Close now have a Caboo for every age and stage of baby’s development so parents can be confident that they are purchasing the right Caboo, perfectly tailored to the needs of them and their little ones without any compromise.

Following the huge success of their first printed carrier offering last year, they are really excited to be launching a new print collection starting with our two SS2018 carriers Fearne and Ava with two more prints to follow in the Autumn.

The hugely popular Caboo lite has a complete new look for 2018 and we think parents are going to love the new stand out camo pointelle detail and easy to wear neutrals which really elevate our entry level offering.

For further information on the range, please contact

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Created by Founder Shabs Kwofie in 2012, AmaWrap is a home-grown UK-based baby wrap company which has seen rapid growth in the last year.

There are many products on the market to help but often they are complicated to use, bulky to wear or do not fully support baby’s legs and hips. The AmaWrap Baby Carrier is easy to wear, soft – with no buckles or clips – and comes in a range of colours to fit in to any wardrobe. The ergonomic positioning of the Amawrap makes it comfortable for parent to wear and allows for the best hip position for baby.

After nine months tucked up in the womb, being in the outside world can come as a bit of shock to newborns. There’s no wonder they find comfort in being close to mum; studies have shown that skin-to-skin contact even regulates baby’s heartbeat and temperature. One way of maintaining this is to carry baby close whilst going about daily life as a new mum. Using a wrap or baby carrier allows them to do this whilst leaving both hands free.

AmaWraps are 100% soft cotton 50cm x 5m wraps which are manufactured to the highest standards. All can be purchased at selected UK stockists and online at, RRP: £39.99.

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New Diono Carus: The complete baby carrier

The Diono Carus Complete is the ultimate 4-in-1 carrying system that gives you freedom to roam wherever life takes the family.

With a unique handy detachable backpack, the Carus Complete is a lovingly engineered carrying system designed from birth up to 15kg. Ensuring that the carrier is suitable for all adventures, the Carus Complete features a detachable pod for baby, as well as a smart weather proof backpack that can be positioned on the front or back of the harness.

The Carus Complete allows parents to wear it their way, with parent facing, world facing, and back carrying options available. The ‘close to me’ pocket at the front of the carrier also allows parents to comfort baby. Acknowledged as a hip healthy carrier, the adjustable leg support grows alongside baby, providing ultimate comfort and reassuring support. With comfort in mind, the unique harness also ensures parents have the optimal back support no matter what mode the carrier is in.

The Diono Carus Complete is simple and easy to use for all adventures, wherever life takes the family.

Available to order now.
01827 310557

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We Made Me Flow Wrap: Ultimate closeness and comfort

Flow is the We Made Me active wrap made from a hybrid two-way stretchy fabric, allowing for ultimate comfort and support for both parent and baby.

The flexible fabric shapes to the contours of the body and provides closeness and reassurance when needed most. The taut vertical threads of the fabric ensure that baby is kept in a hip healthy comfortable position without gradual change, minimising postural pressures on the body and preventing sagging. Suitable from birth to 24 months (or 15kg), Flow is generously long and wide enabling it to be better adjusted as baby grows and used for longer than most elastic wraps.

Flow provides a confident wearing experience that not only provides an ultimate bonding feeling but is also unobtrusive and comfortable when wearing. The breathable, light, and quick to dry fabric means that Flow is made to fit around the day ahead, providing essential reassurance whatever the family’s plans.

Flow is simple and easy to use and is perfect for holiday use with breathable quick dry fabric.

Available to order now.
01827 310557

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All-weather carrying with BundleBean

BundleBean continues to grow its offering of babywearing accessories. Their new lightweight Babywearing Raincover joins the ever-popular fleece-lined version – perfect for everything from the Great British summer to monsoon downpours!

Like all BundleBean products, the Raincover is truly universal, fitting all leading brands and from slings to backpack carriers. Extending to fit newborn to four years old, the specially designed PU-backed fabric is silky soft against young skin yet 100% waterproof and lightweight enough to pack down into a pocket-sized stuff-bag.

A strong contender in this growth area, these covers are particularly popular with parents with an outdoors lifestyle, urban dwellers using slings for convenience and those committed to longer-term sling-use to support attachment parenting. Their universality makes them popular with cost-savvy parents who may own more than one carrier in their baby’s life.

Both products feature a removable hood giving top to toe protection from even the most inclement weather and can also be used as a waterproof cover on pushchairs, car seats and child bike seats.

In a range of gorgeous designs, including a Scandi-inspired polar bear print on a stylish sage-grey background, BundleBean Babywearing Covers present retailers with a stylish and cost-effective offering for their customers.

RRP Fleece-lined covers: £39.99
RRP Lightweight raincovers: £29.99

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Cool and lightweight

Perfect for Summer holidays, the Ergobaby Omni 360 Cool Air Mesh is the ultimate, cool, all-in-one baby carrier. This lightweight and breathable carrier is newborn ready, offers all the carry positions, and grows with baby from week 1 to 48 months.

The crossable shoulder straps and lumbar support give a personalised fit for parents’ long wearing comfort. Ergonomic for baby in all carry positions, the additional, integrated baby hood can be used to shade baby from the sun or allows discreet breastfeeding on-the-go.

The Ergobaby Omni 360 Cool Air Mesh features include:

  • All carry positions : front inward facing, front outward facing, hip and back
  • Newborn to toddler (7-45lbs/3.2-20kgs), no infant insert needed
  • Cooler for baby with 3D Air Mesh panel, ideal for warmer temperatures or active lifestyle
  • Easy switch sliders : quick and easy to switch baby to face in or out on the fly
  • Lumbar support waist belt
  • Extra cushioned shoulder straps, crossable for custom fit comfort, with buckles on front for easy adjustability
  • Comfortable and ergonomic for baby with a hip-healthy ‘M’-shape position at all stages and in all carry positions including front outward facing
  • Cushioned, adjustable head and neck support
  • Detachable pouch included for storage
  • Tuck-away baby hood for sun protection (UPF 50+) and privacy, allowing for easy and discreet breastfeeding
  • Acknowledged as a ‘hip healthy’ product by the International Hip Dysplasia Institute 
  • Machine washable

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A carrier truly suitable for newborn babies AND toddlers!

Working with parents and babywearing educators, Boba have designed a feature rich, versatile baby carrier that effortlessly transforms into a practical, generous toddler carrier – the NEW Boba X!

The fully-adjustable back panel ‘micro-adjusts’ to grow with baby, supporting their natural hip development in both front and back carry positions, with additional ‘zip-on’ width adjusters to ensure adequate support for taller children. A generously padded waistband, supportive sleep hood and legs out padding complete the comfort package for wearer and baby.

Add dual adjustable, crossable shoulder straps, perfect fit adjusters (PFAs) and thoughtful features like the shoulder tab to keep shoulder bags in place and sleek, zippered waist pocket for a mobile phone or credit card, and you have the perfect carrier for everyday use.

The Boba X has been shortlisted in the Mumii 2018 Baby Carrier Awards. EN 13209-2-2015 Certified.

Boba’s UK Distributor, Slumber-Roo, represent a total of four baby wearing brands, offering over 20 award winning babywearing products, in addition to two complementary accessory brands, all available from one warehouse, competitively priced and dispatched within one working day.

With a carrier for every age and stage of carrying from birth to pre-school, other products include:

  • Boba ‘Bamboo’ Wrap - A super-soft 2-way stretchy wrap with a cotton/bamboo weave ensuring baby is kept cool during the warm summer months. Easy to use, comfortable and supportive, it’s the perfect choice for newborn babies.
  • Beco Gemini - Beco’s best-selling buckle carrier, suitable from birth-to-toddler, offering four ergonomic carrying positions (front facing in, front facing out, hip & back carry), combined with a wide range of eye-catching colour ways. Now also available in Cool Navy with mesh airflow body panel.
  • Boba Babywearing Hoodie - Designed to be worn over a baby wrap or carrier, the Boba Hoodie keeps both wearer and baby snug and warm when out-and-about on cool spring/autumn evenings or cold winter days.

Additional Slumber-Roo products include the award-winning Beco 8 Carrier, Beco Toddler, Boba 4G - a Mumsnet Best recommendation, Scootababy Hip Carrier, Jellystone Design Teethers & Jewellery, a wide range of baby wearing accessories and the NEW Boba Air, a lightweight, self-storing carrier, ideal for customers to pop in their bag or pack for family holidays!

For further information and to discuss your store’s requirements, please contact Phil Todd:
Tel: 01803 782 959 Web:

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Hippychick Hipseat

The Hippychick Hipseat is ideal for home, the high street and on holiday. There are many adaptations, but nothing can beat the original Hipseat on style, comfort and durability. It is tough, hardwearing and machine washable, so it can go anywhere!

Specifically designed to address one of the root causes of adult back pain, the Hipseat is a generous, luxuriously padded back supporting belt with a firm shelf for little ones to sit on that supports their increasingly heavy weight from underneath. Instead of twisting the spine, the parent’s back stays straight and the child is tucked into the chest, providing comfort and security for both adult and child. Simple, practical and easy to use the Hipseat makes a great travel companion helping parents to fight both short term fatigue and longer term damage.

The Hipseat is endorsed and recommended by osteopaths, chiropractors, physiotherapists and health professionals.

With back pain affecting around 60% of the population at some point in their adult lives – the Hipseat is a product every parent should invest in.

"I absolutely love my Hippychick Hipseat. I’m a very slim build being a size four and not having much strength this product allowed me to keep my daughter Evelyn happy, content and also safe and secure. It helped our bond develop. Before I was aware of this product I felt awful that I couldn’t carry or cuddle her when she wanted me the most. Thank you so much!"

For more information on the Hipseat please visit or call 01278 434440

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