Keeping Baby Happy

ven from quite an early age, babies like to explore and discover things and toys are an important part of learning about the world and having fun. And once they grow into toddlers, toys that can keep them active are needed.

Children get bored quickly so need toys to occupy them. Many toys, however, mean that the child just sits around. With obesity on the rise, it’s important that children are kept active from an early age.

Baby walkers have lost a lot of their popularity. Since the late 1990’s there have been various reports on them not being safe with stories of toddlers falling down stairs or being burned in a fire. Of course, one has to ask the question: why were the stairs or the fire unprotected? Any child running around in that environment would have been injured.

When I did tried and tested features on baby walkers, it soon became apparent that the attraction was not the movement but the fact that there was plenty on the walker to keep them interested. So why have the movement at all? The result has been a number of different activity toys – some suited for the baby who can just about sit up with others for an older age group. Activity toys are a stroke of genius by whoever thought them up. Simple little things with spinners, rattles and flaps – anything that could be moved or would make a noise. We found these fascinating, and modern babies are no less inclined to be just as intrigued. Toys like these which are geared for certain times in a child’s development are designed to be interesting and fun to play with, and yet allow the child to learn basic things like shape and colour. These can have some movement – up and down so baby can jump is a favourite – but baby remains in the same place which makes it safer than a traditional baby walker. Check out the Rest & Play Walker/Jumper from East Coast.

Ride on toys are a favourite with slightly older children – my favourite has to be the Hippychick Wheelybug but then there is the HappyHopperz – oh dear, what a choice!

Kidsme are making ground are making great ground across the UK within the independent trade.

With reps covering the UK, with these three new brands, we have put together the best collection baby products that can offer a point difference and better alternative to the mainstream.

Dolce Toys, Kidsme and BBGG

Dolce plush toys, understand the importance of learning as a child plays. Starting from the essence of fun, observation, touch and education, every one of our products has been designed and manufactured using the highest quality fabrics and materials. Our characters are fun and timeless! Dolce = Develop, Observe, Learn, Create and Educate.

Kidsme is an extensive feeding, weaning and toy range including international award winning products such as the patented Kidsme Food Feeder. Our commitment is to develop safe, innovative products that empower children to actively participate in the discoveries of mealtime and beyond via self-feeding.

BBGG is an award-winning range of “pop up” baby products. BBGG is a fresh new design of baby and toddler accessories to provide convenience and comfort on the move and at home. Each item has been developed using unique 100% pop up technology. From play to sleep there’s a BBGG product that’s safe and sound indoors and outdoors with UV protection. The BBGG brand’s core beliefs are quality, safe and fun for baby.

Please drop us a line for more details

Back to Top | View in New Window

Rocking around the Christmas tree

Nattou are a multi award winning plush toy and accessory brand, whose attention to detail really make their products stand out.

Using a softer colour palette than most across a number of different collections, there are Nattou toys to compliment every nursery.

An ideal first Christmas present, and one of the most popular products in their offering, Nattou’s rockers are no exception to their quality in design rule. Carefully made with a non-tip wooden frame that features resting plates for little feet - these rockers not only look the part but are also extremely safe and sturdy. They are also one of the only types of rocker on the market that have an integrated safety harness for smaller riders which appeals heavily to parents. For the little ones themselves, each animal style rocker has ears, horns or a mane for them to hold on to or inevitably chew!

For more information on these rockers, or Nattou in general, please contact Sales Executive Mike Bird on 01278 434440 or visit

Back to Top | View in New Window

Prince Lionheart’s all-round entertainment

We have fun designing our products, so children can have fun playing with them.

We help them find a big world in a small place—go somewhere in their mind, while not going anywhere at all.

Play mats
They can be at the zoo, farm, raceway, princess land, and under the sea in their own home. Better yet, parents can go with them. Our playMATs make playtime anything but flat™.

Balance Bike
Glide through a park: little feet drumming on the ground. Kids’ first ride of independence will be on the yoMOTO—the bike before bikes. balanceBIKEs: Feet up, chin up, wild abandon—that’s what childhood is about. No chain, no pedals, just feet. Wind in their hair, fresh air in their nose. Get unplugged and play.

Wheely Bug
It’s a friend, it’s a ride, it’s cruise on the wild side. Buzz around on the back of a bee, fly with a ladybug, run with a tiger—whatever their favourite animal is, an adventure awaits on our award-winning wheelyBUG.

Yetozoo Elephant
A toy and ride on with a secret place for their favourite things.

Back to Top | View in New Window

The innovative Whisbear

Over 100 000 worldwide parents cannot be wrong! Multi-award winning Whisbear® - the Humming Bear is a perfect sleep aid choice.

Whisbear, the Kind + Jugend 2016 Innovation Award Winner, features revolutionary and innovative sound device with CrySensor function, which activates automatically when baby starts crying. How does it work?

After an initial 40 minutes of shushing, when the baby is fast asleep, the shushing sound gently fades away and the device switches to a standby mode. During the standby mode, the device analysis the surrounding sounds and as soon as it recognises baby's cry it switches on automatically for additional 20 minutes. The CRYSensor function can also be switch on omitting the initial 40 minutes of shushing.

The Soft Start function gently switches the device on gradually adjusting the volume to the level it was switched off the last time. The volume can also be manually adjusted to suit the baby's needs.

Whisbear helps with:

  • Smooth transition from pre- to postnatal life 
  • improving baby’s bedtime routine 
  • extending sleep time
  • feeling more rested

Whisbear is:

  • suitable from birth
  • Washable
  • TUV Rheinland certified
  • OEKO-TEX certified 
  • Filled with hypoallergenic stuffing
  • Available worldwide in 16 countries including USA and Australia 
  • Approved by the Mother and Baby Institute
  • Recommended by the Sleep experts and by the paediatricians
  • Used on maternity wards and recommended by the midwives
  • It is more than just a sleep aid!

Whisbear has been designed to encourage sensory and fine motor development by the use of the three different fabric textures and rustling elements inside paws and ears.

Whisbear design follows safe sleep guidelines, and for that there are magnets sawn in sawn in to the Bear paws to safely attach it to the side of the cot, Moses basket, car seat, pram handle or a changing bag.

For more information please contact
and visit

Back to Top | View in New Window

Personalised wooden gifts

Personalised products are a treasured gift for any new parent. Nothing compares to seeing your baby’s name on a beautifully crafted wooden product from Stuck On You.

Recognising the letters in their name is a special milestone for young children. With Stuck On You Wooden Name Puzzles and Personalised Wooden Name Blocks you’ll watch the learning unfold before your eyes.

There are two timeless colour palettes to choose from and each product comes in its own felt bag, which you can also choose to personalise. Puzzles and blocks are wonderful tools for improving fine motor skills. When playtime is over these gifts become stylish display pieces on a shelf or bookcase.

New wooden jigsaw puzzles come in two sizes (large and small). There are ten exquisite designs, with something to suit every personality. Personalise the puzzle with the name of a special person, and they’ll spend hours putting it together and tipping it over to start again. Made from high quality laser cut plywood, you can choose from 12 or 24 pieces.

All Stuck On You wooden gifts are made from sustainably grown birch wood and lovingly hand-painted using lead-free paint.

Back to Top | View in New Window

Go to the Top