Whitestep Ltd – distributor of innovation

A well-established and trusted distributor of some of the most innovative brands and products to the nursery industry.

As the sole distributor of BABYZEN™ and mifold, the Grab-and-Go child restraint in the United Kingdom, we are thrilled to be involved in bringing exciting and stylish products to the UK and Irish market.

Whitestep was founded in 2007 by Audrey Mizrahi, who as a mother herself to young children, could see that there was potential to fill a gap in the UK market. Armed with a vision to broaden the nursery industry, Whitestep was born. A company specialising in baby and children’s products with a twist, by sourcing cool, innovative brands that offer stylish, revolutionary items that are loved by both parents and their children.

Distributing to a number of the UK’s largest retailers such as John Lewis, Mothercare, Mamas and Papas, Boots as well as the iconic Harrods in London and over 100 other smaller independent stores, Whitestep is proud of the recognition within the industry and growth the company has made over the last 10 years.

Featuring the award-winning BABYZEN™ range of pushchairs and accessories, the BABYZEN™ YOYO+ is bursting with innovation and is famous worldwide for their easy fold mechanism and revolutionary compactness. The winner of many awards in 2016, 2017 and a Which? Best Buy in 2018, this is a firm favourite with parents.

The newest addition to the Whitestep range is mifold, the Grab-and-Go child retraint, a car seat that combines both convenience and safety for the first time ever – it’s slick and compact design makes for easy portability for both parents and children giving peace of mind during those unexpected trips.

If you would like more information please don’t hesitate to get in touch with us. We will be happy to hear from you!

T: 0207 323 9514

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