Konfidence celebrates 20 years of the Swim Jacket

This year Konfidence celebrates the 20th anniversary of its ‘Original Konfidence Swim Jacket’.

To mark the occasion, the Cornwall-based company has planned a year-long programme of retail activities designed to recognise the importance of learning to swim.

Since launching two decades ago, the Original Konfidence Jacket, initially developed by the company’s founder Andrew Regan for his own young children, has gone on to win numerous awards and become the number one learn to swim jacket with adjustable buoyancy in Europe.

The multi-award winning British design with its easy-to-use eight removable float system and iconic yellow back is also a firm favourite with children and parents in more than 40 countries worldwide, from as far as Australia, China and USA. It also continues to receive high praise from celebrity supporters and parenting bloggers.

As further support for its flagship swimming product, Konfidence has built relations with high street retailers’ John Lewis, Debenhams, Mothercare, Jo Jo Maman Bebe and many independents, as well as swim schools and holiday companies including Mark Warner Holidays, Neilson, Center Parcs and Alton Towers.

In line with the anniversary celebrations, Konfidence is now gearing up ready for the prime holiday season with all its UK and internationals partners too; summer being the peak time for swim jacket sales.

Andy Regan, Konfidence’s Founder, says: “Our Swim Jacket has become synonymous over the last 20 years with going on holiday – through our work with retailers, swim schools and holiday companies we’ve successfully pushed it to be seen as an essential piece of a child’s holiday kit for the pool or beach. In fact, just this week we’ve heard that the Jacket has won another travel award - Silver for Best Travel Product for Kids at The Family Awards 2018; this is the third one this year for the Jacket following Platinum and Gold success at the Loved by Children awards.”

“We are really looking forward to celebrating this summer with all our partners to mark the fact that our swim jacket, which proudly retains its original core design, is 20 years young!" adds Andy.

For further information on the Original Konfidence Jacket and Konfidence’s premium range of baby swimming and learn to swim products visit www.konfidence.co.uk, or telephone 01566 777887 or email trade-enquiries@konfidence.com to discuss retail trade opportunities.

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