Growing a brand the ‘Tidy’ way!

Tidy Tot is fast becoming the ‘go-to’ brand for weaning thanks to its innovative partnerships with some of the UK’s biggest names in the category.

The multi-award winning weaning product has added considerably to its trophy cabinet this year, scooping Bronze in this year’s Mother & Baby Awards, as well as adding some heavy-weight names to its marketing campaigns.

The Tidy Tot Bib and Tray Kit, now available in both Fresh Green and Dove Grey, is the game-changing weaning aid that keeps mealtimes mess-free by cleverly eliminating the gap between baby and highchair.

In its most recent brand collaboration last month, Tidy Tot partnered with weaning author Zainab Jagot Ahmed in the second of the pair’s joint campaigns via a Facebook Live event. The interactive Question & Answer style video was incredibly well received, and has helped to cement the Tidy Tot brand as being much more than the ‘new kid on the block’.

Adding muscle to their marketing prowess, Tidy Tot will next pair with Annabel Karmel in a series of collaborative partnerships with the weaning guru, which will take place over the summer.

Jennifer Unsworth, Tidy Tot’s inventor and director said “We’ve seriously stepped things up a gear this year. This month celebrates Tidy Tot’s second birthday, and with the successes we’ve seen over the last 12 months in particular, we have never been in stronger position to build our brand.”

Following listings in key UK retailers Boots, Mothercare and Jo Jo Maman Bebé and rapid growth internationally, Tidy Tot is set for an exciting summer with a new product launch and a rather ‘unexpected’ brand collaboration! Watch this space!

UK trade enquiries via Hippychick on or telephone 01278 434 440.

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