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Secondhand is second choice?

I’ve just returned from two lovely days in Belgium thanks to Childhome – see below for a short report. Unlike many visits to suppliers, this was not just about learning about their gorgeous products but also a time to discuss many aspects of the nursery trade.

Many of the problems we are facing as an industry are not confined to the UK. I’ll be considering some of these in future ‘rants’ but for now, I’ll just cover the secondhand market in nursery goods which is booming. The problem will only get worse as we become more conscious about the environment and the reluctance to send goods to landfill.

However, buying on the second-hand market means the parent does not know whether the product is compliant with the current (or indeed, any) safety standards and nobody checks that the product is safe. We have heard of an attempt to sue a supplier for product which was broken by the previous owner! Nobody checks anything; there are no regulations on second hand whereas suppliers of new have many hoops to jump through to prove their product is safe.

Stefan Aerts, founder of Childhome commented “Besides a more efficient regulation for manufacturers, there is also need for much more control of the second-hand market. We are aware that young parents buy approximately 50% of their strollers, car seats and furniture for children’s rooms second hand. Often people pay a lot of money for so-called ‘vintage’ stuff compared to new things. Nobody seems to care whether these baby products are still complete and if they comply with the current, strict safety standards. And then there is the problem of the invisible defects. What is the history of a baby car seat? Perhaps it has been involved in a car accident? Is safety suddenly no longer important? Apparently not for the consumer…”

We can only agree.

- Cathy

PS: Spotlights for this month are Mattresses and Bedding with a copydate of June 10th and Comforters and Soothers with a copydate of the 24th. Lyn is on holiday for the next two weeks – lucky thing! – so contact Cathy on 07736 180017 if you need any further info.

And don’t forget our International Newsletter which will go out on the 19th – your news is, as always, free to publish (just make it readable and relevant!!)

International Press Day 2019

This week Childhome, the Belgian manufacturer of baby products and furniture, organised the second, successful International Press Day at their offices located in Kontich, Belgium.

They invited journalists from all over the world: Russia, Germany, Italy, Spain, Poland, the Netherlands, Belgium and of course Nursery Online from the UK, for an inspiring day.

The program was packed starting with a tour around the Inspiration Showroom filled with innovative baby products, a strong debate about the second-hand market and an interesting guest speaker: Maryke Hanneman from the European Nursery Products Confederation (ENPC). The second day we visited some baby shops to get an in-store experience with the Childhome products (and to see how they differed from those in the UK!).

Of course, there was also time for pleasure. Childhome took us on a city tour through Antwerp and together we enjoyed a typical Antwerp beer 'Bolleke'.

The two days were very interesting and some great memories - and contacts - were made. We flew back home with a box of Belgian chocolates and a personalised Mommy Bag. Of course, we have all said Yes Please! for the next Childhome International Press Day.

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Booking for Harrogate 2020 now open

New companies wishing to participate in Harrogate International Nursery Fair 2020 are able to secure their preferred space, as priority booking for previous exhibitors has closed.

Adrian Sneyd, show organiser, explains: “We always give previous exhibitors first option to reserve the same space, or to request a new position before we open bookings up to new companies.”

Harrogate International Nursery Fair – the UK’s only baby trade show – takes place at the Harrogate Convention Centre from 29th to 31st March 2020.

Full details and booking forms are available on the website at – or if you would like to discuss options contact Adrian Sneyd on 01902 880906 or email:

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Dreamgenii loved by Mrs Hinch (and her dog!)

Market leading pregnancy pillow is proving a hit with one of the UK’s most popular social influencers when Mrs Hinch aka Sophie Hinchcliffe posted a photograph of her dog cosying up next to her Dreamgenii.

Her popular insta stories are followed by 2.5 million Instagram users.

Featuring the stylish grey floral design, the Dreamgenii Feeding Support and Pregnancy Pillow complements Mrs Hinch’s signature muted interior styling perfectly as well as providing support and comfort throughout her pregnancy.

Fiona-Jane Kenworthy, Marketing Manager at Dreamgenii comments: “You have to have been hidden under a rock to not know who Mrs Hinch is and so we are delighted that she is such a big fan of Dreamgenii. We know it will be helping her to sleep comfortably on her side….as well as of course being a comfy day pillow for her dog it seems. Dreamgenii continues to be one of the best-selling pregnancy pillows in the UK and Mrs Hinch is the latest celebrity fan to have featured the product on their social channels which will of course positively impact on sales.”

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Have baby - can still travel

Remember last summer - the heat wave we enjoyed? The Hot Climate Snugglebundl is designed for hot weather.

Be that heat waves in the UK, or the Australian climate, or travelling in between across Europe. Made of a thinner material than the normal Snugglebundl, but still with the full head support and safety tested integral handles.

The thinner material still gives all the safety parents expect, with the breathability and comfort they would want, all the while giving the ability to lift and lay from car seat, plane seats or train seats to what ever they're doing without waking baby.

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Bababing! relocates

BabaBing! continues their ambitious growth plans with a move into a new bigger HQ. The brand-new premises situated in Keighley, West Yorkshire, includes an expansive showroom which will allow the nursery firm to showcase their entire range to customers.

A large warehouse capacity will also enable the team to fulfil orders more efficiently than ever before.

This new move follows the company’s introduction to the pushchair sector which has seen them successfully launch the Raffi in 30 retailers across the UK and counting.

Jamie Robinson, Sales Director at BabaBing! comments: “2019 is already our biggest year yet and as the company and our product portfolio grows, it was essential to move to a purpose-built HQ that allows us to offer the same superior customer service we have always strived to offer. It’s been a labour of love and we are over the moon with how the new BabaBing! offices and showroom look. We are really looking forward to welcoming customers old and new.”

BabaBing! is now situated at: Aireworth Distribution Centre, Aireworth Road, Keighley, West Yorkshire BD21 4DW

For further information, please contact BabaBing! on 01535 606 871

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Quinny gets serious in hard hitting collaboration with Hustle + Fox

Two hours, four panelists, seventy attendees and one brand: that’s all it takes to make an impact. Known for their forward-thinking campaigns and events, Quinny sets the bar when it comes to ground-breaking thinking.

The introduction of the Quinny Hubb was no exception as the team joined forces once again with influencer experts Hustle + Fox for a straight-talking panel event at London’s Hoxton Arches on Thursday 9th May 2019.

The panel, led by Hustle+Fox’s Cat Sims, went into unchartered territory for parenting brands as it talked about the reality of parenting for the line-up of Caro Greenwood (@spikey), Jamie Beaglehole (@daddyanddad), Remi Sade (@booksbabyandback) and Laura Bailey (@thatmumwithcancer) which are somewhat different. It was a bold yet courageous move for Quinny who were keen to push the boundaries and portray a more realistic spectrum of parenting that exists in the modern day. Talking about topics such as cancer, single parenting, racism, homophobia, the blended family, adoption and autism in a warm and friendly environment, the brand showed that they weren’t afraid to be upfront in their questioning to enable a very frank discussion.

Aiming to pull back the curtain on parenting and show that it isn’t just the idyllic 2.4 children set-up, the brand wanted to shine a light on the amazing people who take on their challenges head on. The theme and strapline for the brand’s new Hubb pushchair was BRING IT ON and like the ethos, was all about handling whatever comes your way, tacking whatever life throws at you and not rolling over defeated.

Attendees to the event were also treated to a coffee barista on a tricycle, a fun flower wall for photographs, artisan pizza, branded macarons, gin provided by Warner Edwards, an excellent goody bag and demonstrations from the team. As the event closed, guests couldn’t praise the brand enough for being courageous enough to open the discussion and allowing the panel to speak so openly about their experiences.

Marketing Manager of UK and Ireland at Dorel Juvenile Debbie Wakefield said: “What an event! For us, the Hubb is an exciting, dynamic and flexible product designed to meet today’s diverse parenting needs. We are proud to be involved in such a frank and honest conversation about the realities that these parents really face. Nothing in this world is perfect, our campaign is about being you and tackling whatever life brings head on and that’s exactly what Quinny Hubb is designed to do.”

As a brand that is always thinking about how they can make life for all parents easier, better and more stylish, Quinny are leading the way when it comes to understanding their demographic and executing their BRING IT ON campaign. The Quinny Hubb is available now.

For more information go to

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A newborn baby must-have

With reflux typically affecting babies from eight weeks old*, the babocush is being hailed by new-parents as a life saver! As nearly half of all babies suffer from reflux**, award-winning babocush - the comfort cushion that helps reduce the symptoms of colic and reflux - is being hailed as a miracle cure!

Through recreating the atmosphere in the womb with a heartbeat sound and gentle vibration, the babocush gently soothes colicky babies that need to be held upright, and gives parents the ability to get on with their day-to-day lives, with a content baby.

The babocush has many more benefits too for ALL babies!

With tummy time recommended as vital in a baby’s daily routine, it helps prevent flat head syndrome and strengthens a baby’s neck, back and trunk, as it is held in a very natural position, allowing their airways to relax and stay open as opposed to sitting slumped over in a bouncer or a car seat.

Kerry Nevins, inventor of the babocush, shares with us her top tips and advice on how to manage colic and reflux in babies.

  • If baby is affected by reflux, there are a series of indicators - spewing food, rejecting food, hiccupping a coughing more than usual. Some babies even suffer from ear infections.
  • Positioning is key - feed baby in an upright position, as this allows gravity to aid natural direction. Maintain this position for around 15 minutes to ensure food is further digested.
  • Less food, more often. More light feeds make it easier for your baby to digest and lower the risk of spewing.
  • Constant crying, resulting from reflux, places baby under a lot of pressure - which no parent enjoys! The softness of the babocush, combined with the gentle heartbeat and vibration from within, will safely settle your baby, post or pre-feeding.


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Mix playtime up this summer with Infantino’s DJ Panda

Infantino, the global brand committed to happy parenting, is thrilled to unveil its latest playtime sensation.

Introducing the super cute Spin & Slide DJ Panda, sure to keep budding mini maestros entertained; they won’t miss a beat with their new pal in the playroom!

Featuring funky beats, flashing lights and so much more, this adorable new character will be at the top of every little ones set list this summer! The chart-topping DJ Panda will keep babies bopping as they push, slide, and spin the turntable to activate the crossfader and pitch effects, changing the music and activating the 16 super sounds and silly songs!

The fun doesn’t stop there, playful hands can also change up their favourite beat and create record scratching sound effects with the rotating decks, sure to awaken the senses and encourage little ones to mix up their very own nursery anthems!

What’s more, the DJ Panda lights up to the beat; simply rotate the decks and press the drums to get the party started! With the addition of beads on the headphones that can spin and slide, babies from the age of 6 to 36 months are sure to be smiling from ear to ear. They won’t want the song to stop.

Commenting on the Spin & Slide DJ Panda, Nivi Bhide, Marketing Director at Infantino said:

“We love the Spin & Slide DJ Panda, it’s just such fun! It’s sure to keep little ones engaged for hours with endless beats and buttons to play with, not to mention being super cute! What a fabulous gift that will be enjoyed from six months to three years.”

For retail enquiries, please contact Jérôme Lomer, Senior National Sales Director at Infantino on 07921 212072 or email

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welcome to the #vitalfamily

As you probably already know, vital baby® is a family-run business which has been helping and advising parents for over 35 years. This Spring we are delighted to launch our NEW vital baby® NURTURE™ range for all newborn needs.

We're best known for offering high quality products for weaning, hygiene and play, which are innovative, useful, easy to use and above all, safe. With our new vital baby® NURTURE™ range, available exclusively in John Lewis, we want to introduce our innovative products into families from a much earlier stage.

Whether parents choose to bottle feed or to combination feed baby with both bottle and breastfeeding, the vital baby® NURTURE™ breast like feeding bottle is the natural choice for parents and baby.

Specially designed for the microwave using steam or for cold water use with sterilising solution, the vital baby® NURTURE™ 2 in 1 combination steriliser is the perfect baby steriliser for travel or for use at home.

The benefits of feeding baby with breast milk are well known. The flexcone™ electric breast pump ensures that mums are always able to give all the nutrients in their breast milk to their baby when required.

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Bib Clip

Transform any fabric or paper napkin to a bib with the ingenious B’Clip from Baby To Love.

Ideal for meal time’s, painting, playing with clay and other messy activities, be rest assured with the B’Clip you will receive comfortable protection thanks to its ergonomic shape, flexible fit and soft touch material. Made from a 100% waterproof food-grade rubber that is easy to wash and clean, from age six months +. While out and about, and limited on space, the B’Clip provides vital protection without been bulky and unnecessarily oversized.

A life savour for little ones most precious outfit’s, avoid one less bib on a mountain of laundry, simply use the B’Clip holder with a new paper napkin and throw away after use. The B’Clip incorporates an effortless wide opening to fit even the thickest hand towel for those extra messy activities. If the napkin is pulled hard, the B’Clip is designed to release for baby safety to protect against choking.

After use, keep the B’Clip close to hand, as it sticks to any fridge or other magnetic surfaces. Ready to throw in the bag for use when dining, visiting family, or travelling. An affordable, practical, yet stylish baby shower gift that any new parent would be grateful for.

Designed and developed in France, BabyToLove are committed to the quality and safety of their products, to achieve only the best results.

rrp £9.95.

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Make the most of your membership

Network with like-minded colleagues and companies connected with the baby products industry; and discover interesting facts which could affect your business.

Managing director, Robert Anslow urges members to show support of the trade association and take advantage of the benefits it has to offer by coming along to this important annual event at the Sheraton Grand Hotel in London on Thursday 13th June 2019 at 2:30pm.

Nominations for the Association’s Executive Committee and Technical Committee have closed and the successful candidates will be announced at the AGM.

There will also be informative presentations, including Jenny Kieras of The Insights People, a market intelligence company specialising in the kids, parent and family sectors working with some of the biggest brands in the nursery sector. Jenny will give members a heads up on consumer trends in the nursery sector and an insight into how they can engage with consumers effectively and encourage sales in an ever-changing highly competitive marketplace.

In addition, come along and discover how companies in the nursery sector can claim back a significant percentage of research and development investment through a government tax incentive called Research & Development Tax Credits.

If you would like to come along, please download and complete the RSVP form and return to

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Baby Kingdom Collection launch luxury gift set after high demand from stockists

Premium British baby toiletries brand Baby Kingdom Collection has launched a new Luxury Gift Set in response to demands from their stockists.

The lavish range, which includes a Baby Shampoo, 2-1 Hair & Body Wash, a Body Cream, Nappy Cream and Talc Free Baby Powder, has been eagerly adopted by the baby brand’s international partners.

The set features all five of the company’s products and is designed to be the perfect present for a baby shower, giving newbie parents a total solution for their baby’s toiletry needs.

The Baby Kingdom Collection Luxury Gift Set is presented in a chic, bespoke box with a pure white finish, magnetic lid clasp, protective sleeve and soft grey interior.

Caroline Ivory, Branding Manager at Baby Kingdom Collection, said: “We have a growing and loyal base of international stockists and they are keen to promote our product range in the best possible way. Feedback was that the individual products were so beautifully presented and so luxurious that they were very giftable but really needed to be sold together in a gift box format to properly target this market.

“The resulting collection is just that bit more special than others available which is why it has been so popular with our partners. It is ideal for stockists as the Luxury Gift Set looks glamourous and exclusive and fulfils the requirement for a high-end new baby gift offering.”
01489 781979

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SnoozeShade is The One (Show)!

SnoozeShade founder, Cara Sayer, was interviewed on the BBC’s hit programme, The One Show, about Aldi’s copycat product.

This prime-time appearance was certainly the icing on the cake, ending a month of incredible exposure. Features included Channel 5 News and ITV News, as well as securing spots in The Independent, The Sun, BBC, The Daily Mail and many more.

Having found out that supermarket giant Aldi had not only copied her innovation, but also mimicked the packaging near enough word for word, the entrepreneur became determined to ensure this blatant infringement of her business was exposed. In her cameo, Cara and presenter Matt Allwright, interviewed members of the public to get their opinion on the dupe product and to compare the almost identical packaging.

SnoozeShade® truly is the original breathable, blackout sun and sleep solution for prams, buggies, car seats and travel cots. It provides a simpler, easier, lightweight and secure alternative to a draped muslin or blankets. Since its launch in 2009, the genius product has gone from strength to strength and is a must have for any parent.

Speaking about the experience, Cara said: “The support I have experienced from friends, colleagues and press has been overwhelming and it was an absolute honour to appear on The One Show. It is a real shame Aldi felt it was ok to blatantly copy my innovation, but I am just pleased that I was able to share my story and get the truth out to a lot of parents. I hope that by raising awareness of this issue, it will make them realise that they cannot get away with copying the designs of small business.”

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Elodie Details is rebranding

The Swedish design brand Elodie Details will soon reveal a new visual identity complete with a new logotype and monogram. The transformation will reflect how the company has grown and matured since the start over a decade ago.

The Elodie Details’ logotype has had the same look since founder Linda Sätterström created it back in 2005, and it quickly became a well-known symbol of a growing brand that entered family homes all over the world. But Elodie Details has grown up, and it’s time for the company’s visual identity to reflect that.

"It was an emotional but necessary decision, to change something that has been associated with the Elodie from the very beginning," says Linda Sätterström, Founder & Creative Director. "I look at the Crown Logo and I’m immediately taken back to all those late nights with hard work. But, just like my kids, Elodie Details keeps growing, and is now ready to take on a new and more mature shape and form. It’s an amazing journey to be part of."

The new logo brings Elodie Details into the future, but it also honours its past by borrowing design elements from the very first product Linda created back in 2005 – the pacifier clip.

Linda Harriet Lenninger, CMO, explains that the update is something that she and everyone else at Elodie Details are confident will strengthen the company’s appeal with design conscious, modern parents: "While the visual identity and the logo are getting an update, my vision for the company — to make life with children even more beautiful — has always been the same, so it makes me very happy that we were able to incorporate a core part of our history into the new logo. And when developing the new visual identity, we always had our core values in mind: conscious, premium, friendly, and well-designed."

"2019 will be an important milestone for us, taking a huge step forward in our branding. While the Crown Logo will be remembered with much love and appreciation, we are ready for the next step in this journey and we are incredibly excited for Elodie Details’ future," says Harriet

The new logo will be revealed at the same time as the AW19 collection.

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