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Shall I just copy that?

A lovely review of your product appears in the media. So naturally you copy it, send it to your colleagues and post an image on your website! Wrong! Did you know you're not allowed to do that? At least, not until and unless you pay a hefty fee to the NLA.

As a writer, I can understand that copying someone's work and profiting by it is morally if not legally wrong, but can this be taken too far? After all, in a review of a product, the likelihood is that you have not only supplied the product, you probably hold the copyright on the image as well.

But lines have to be drawn somewhere, even if in this case it feels to be a little harsh. Let's face it, if you put this on your website, the bottom line is really that you believe that you will increase the sales of your product. So yes, you are profiting from someone else's work!

That's the case for the prosecution, what about the defense?

The argument against this is the fees you are required to pay feels over the top for the occasional copy – I calculate it to be around £360pa for a small company which only does occasional copying and another £175 to post a single item on your website! And note. You can’t keep anything more than a year- so no archiving!

So, in reality, it means DON’T COPY unless you have the permission of the copyright holder!

- Cathy

PS: next week’s Spotlight is Wheeled Goods. Because it’s Good Friday next week, we’ll be mailig out on Thursday (all being well) so it’s vital you get your copy in ASAP – pretty please!!!!!

Two weeks after that, Weaning is the topic – anything and everything that helps baby transition from just milk to proper food. We need copy by April 29th please.

During the latter half of May, we will be covering Car Seats (copy by 13th) and then Safety in the Home (copy by 27th)

And don’t forget that not only are you telling the trade about your products, we also shout about them to the consumer through our website and social media.

Finally, we will be sending out our International newsletter after Easter so let us have your press releases asap. Even if you’re not actively looking to export at the moment, it’s good to get your brand known around the world. You never know who might be interested!

‘Global Recycling Day’ springboards JMDA’s new car seat recycling scheme

This year’s ‘Global Recycling Day’ on 18th March saw a huge leap forward in JMDA Design’s mission to raise awareness of reducing the impact of child car seats on landfill sites worldwide.

With help from EMR, one of the world’s leading metal and plastics recyclers, 30 car seats were crushed in cars for recycling. The metals were separated for reuse and the plastics were sent to EMR’s plastics division, MBA Polymers, to create plastic pellets that can be used in the production process.

JMDA design is a leading global design company specialising in the design of children’s car safety seats. It is estimated that around 250,000 children’s car seats reach their end of life every year in the UK and over 90% of these are sent to landfill. JMDA announced in July 2018 their commitment to reduce the number of units entering landfill.

To mark ‘Global Recycling Day 2019’, JMDA teamed up with metal and plastics recycling experts EMR, to help progress the next phase of their initiative. The trial to recycle over 30 car seats took place at EMR’s facility in Birmingham. The used child car seats, which were provided by Diono, Cosatto, Team Tex and Hauck, were placed into end-of-life vehicles which were put through their industrial shredder and separated out into different recyclable components. The dismantling of this many car seats manually would take days but was completed in a matter of seconds by the team at EMR and their specialist equipment.

Derrick Barker, Creative and Managing Director at JMDA Design explains “We were delighted to support Global Recycling Day this year especially as our car seat recycling initiative gathers momentum. We are all becoming more aware of the need to reduce waste and commit to safeguarding the future of our planet. The car seat industry comes with its own set of challenges…. firstly, car seats can’t be resold due to the potential risk of their structure being compromised, and secondly, dismantling car seats for recycling can be labour intensive due to the mix of materials and complex structures. A single car seat consists of different types of plastics, metals, foams, harness webbing and fabrics, which is the reason why most car seats end their life in landfill sites”. Derrick adds, “We’re thrilled to be working with EMR and their plastics division, MBA Polymers, who orchestrated this trial using scrap cars and then filling them with car seats before they entered the company’s shredder. We were astounded by the speed and the precision in which the car seats were separated into materials, recovered and recycled.”

EMR’s Marketing and Communications Director, Gareth Williams said: “As a global leader in metal recycling, we recognise the importance of recycling as our natural resources won’t last forever and landfilling is unsustainable. We can recycle everything from a toaster to an aircraft carrier and have invested heavily in developing our own technologies in our quest to be the global leader in the provision of sustainable materials.” He adds, “We were shocked to hear that over 90% of children’s car seats in the UK are sent to landfill. We want to join forces with organisations like JMDA, to help reduce the number of recyclable products entering landfill sites.”

JMDA Design with their Headquarters in Pershore, Worcestershire and teams in China and Italy, have over 27 years’ experience in designing children’s car seats. Winning coveted awards such as a Gold International Design Award (IDA) and a Red Dot Award for Design Concept to name just a few, expresses their dedication and the company’s continued focus on the child restraint industry in all aspects. JMDA is committed to helping to reduce the environmental impact the industry has on the planet and aims to significantly reduce the amount of CRS material entering landfill by 2025.

For more information about the new child car seat recycling scheme that JMDA and EMR have developed, please call 01386 426100, or email

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WHL Europe delighted to announce Purflo and Pink Lining win multiple industry accolades across the board

Purflo’s Keep Me Close Bedside Crib won not one, not two but three key Industry Awards for 2018/2019 proving that it is the market leader and must-have sleep solution for babies and parents.

Winning Gold in the 2019 Best Cot, Crib or Moses Basket category in the Mother & Baby Awards, Gold in the Junior Design Awards, Platinum in Loved by Parents award and Bronze in the Mumii Best Baby and Toddler Awards, has got 2019 off to a golden start for the team at WHL Europe (owners of purflo, Pink Lining and Koo-di)

In the words of Emma Bailey, Editor of Mother & Baby magazine 2018: “Mums felt this product was sturdy, well made, and a very robust crib that they could trust. We heard all about how it enabled them to safely stay so, so close to their babies at night. But what elevated this crib onto the winner’s podium was its breathability – and how that reassured mums that their babies were sleeping safely, so they could sleep, too. Winning the gold award with a dream of a product, it’s the Keep Me Close Breathable Bedside Crib from Purflo.”

Purflo’s breathable Bedside Crib is the only bedside crib to include a fully air permeable and machine washable purflo mattress. In fact, all fabrics are removable, breathable and washable for hygiene, and peace-of-mind. The Keep Me Close attaches easily to your bed using a drop side rail connection system and six-height adjuster to create the perfect height. The incline option raises one end to help ease congestion if baby has a cold or reflux. Purflo’s trademark breathable mesh sides help keep an eye on baby at all times during sleep, and in combination with the breathable mattress, reduce the chances of baby overheating.

The Keep Me Close Breathable Bedside Crib fully complies to BS4578:1970 (the UK standard for Breathability) and BS EN1130 which makes it a clever and safe choice.

Pink Lining also had a wonderful year, with the Wonder Bag winning: Gold in the Mumii/Best Baby & Toddler Gear awards (Best Changing Bag under £75 category) Silver in the Mother & Baby changing bag category, Platinum and Silver awards with Loved by Parents, shortlisted for the Smallish and Junior Design Awards.

In the words of Richard Trott, Managing Director of WHL Europe: “We are thrilled to have won and been shortlisted for quite so many important and prestigious Industry Awards. It’s got 2019 off to a wonderful start that we hope to build on for 2019/2020 with the launch of many new and exciting products across our portfolio.”

Trade enquiries for purflo: Nicola Carerra
Trade enquiries for Pink Lining: Natasha Leviton
Press enquires: Tania Arthur

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Help grow your international trade opportunities

With a successful UK trade event now under the industry’s belts for 2019, the Baby Products Association is concentrating its efforts on business further afield, with UK Pavilions at two international trade shows offering an abundance of exporting opportunities for its members.

As a trade challenge partner (TCP) for the Department of International Trade (DIT), the Association is delighted to have again secured TAP funding grants for both of its UK Pavilions at international shows. These are limited in number and the eligibility criteria has changed this year. For those who meet the new criteria it is important to complete the application forms as soon as possible that can be found using the links below.

CBME Shanghai takes place from 24th to 26th July 2019 and is the world’s biggest business to business sourcing event for baby, child and maternity products. The exhibition attracts more than 3,000 exhibitors from around the world including Australia, Italy, Korea, New Zealand, Spain, Taiwan and the United States.

TAP grants of £2500 are available to attend this event and remaining space in the UK Pavilion area is now limited.

Kind + Jugend takes place in Cologne, Germany from 19th to 22nd September 2019 and, as in previous years, the Association expects the UK Pavilion to sell out fast. This is one of the largest country specific pavilions at the show covering 2,500 square metres of hall 4.1 of Koelnmesse. TAP grants of £1500 are available for this event.

Full details of CBME China and stand rates with booking form can be found on the website HERE.
For Kind + Jugend the Information pack and rates can be found on the website HERE.
The online booking form for Kind + Jugend can be completed HERE.
Information regarding TAP funding and eligibility can be found HERE.

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Graco: Bringing new life to its UK brand and product ranges on social media

Graco, one of the world’s most trusted baby brands, is breathing new life into its UK marketing presence and product portfolio. Known for its safe, reliable products that are value for money, Graco UK will be the same great brand but with a new energy and excitement.

Graco UK has launched a new website – – to showcase its award-winning range of products. The new website will provide advice to new and existing parents on how to pick the perfect pushchair, car seat safety, and how to soothe baby via visual signposting, informative copy and short films.

Graco UK is also launching on social media by encouraging parents to become part of the #GracoCrew – likeminded parents navigating the lols and the lows of parenting together, supporting each other through it all. The brand will be making a statement on Instagram and Facebook:

Instagram: GracoBaby_UK
Facebook: GracoBabyUK

David Welsh, Managing Director, Allison Baby UK Ltd, said: “Graco is a household name with a rich heritage. We don’t want to change this, we want to build on it by offering a winning combination of great value and quality products with a much stronger social presence to drive sales and strengthen our brand awareness.”

To find out more about Graco’s range of products in the UK, visit:

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Mumsnet crowns the Boba X Best Overall Baby Carrier 2019

The multi-award-winning Boba X (RRP £125) storms through the babywearing market and triumphs yet again, as prestigious parenting platform Mumsnet crowns it ‘Best Overall Baby Carrier 2019’.

As one of the most respected parenting awards, ‘Mumsnet Bests’ are known for being rigorously tested by real parents, whilst being meticulously compared to other products on the market. Scoring the highest out of all carriers, the Boba X wowed parents and experts proving why it continues to be a leading choice of baby carrier here in the UK.

Unlike any other carrier on the market, The Boba X features an ergonomic seat that micro-adjusts from newborn to toddler, with zip-on seat extenders to support even the tallest of toddlers. This also includes a fully adjustable back panel to support their natural hip development in both front and back carry positions.

But it doesn’t stop there. The brand continued to make its mark with the Boba Wrap also receiving recognition, awarded Best Baby Carrier for Newborns 2019.

Debi Smithson, Boba Distributor and Sales Director comments; “Winning such a prestigious award, especially when the products have been tried and tested by real parents, is the ultimate accolade for us. We know the Boba X is an exceptional baby to toddler carrier and now we have more awards to prove it, coupled with ongoing recognition for the Boba Wrap!

For more information on Boba, please visit
For trade enquiries, please contact

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The Britax Römer BABY-SAFE² i-SIZE: an infant carrier fit for a prince or princess

With anticipation building for the arrival of the next royal baby, expectant parents across the UK are already taking guesses on which children’s brands will be favoured by the Duke and Duchess of Sussex.

One of the most important decisions made by parents ahead of the birth of their little one, is which car seat they choose to use. With an overwhelming amount of information and choice for families when it comes to making decisions about in-car safety, it can understandably be a very daunting process.

New and expectant parents can have peace of mind thanks to Britax Römer’s latest infant carrier, the BABY-SAFE² i-SIZE; which offers safety without compromise for growing babies, accompanying them from birth up to approximately 15 months.

The infant carrier has a newborn insert for extra support, also offering energy absorption in case of an impact. The insert can be removed and the height of the headrest adjusted, allowing for more space as the child grows. With the addition of Britax Römer’s patented lie-flat technology, the infant carrier offers an ergonomic position for a newborn, all designed to keep baby safe as well as comfortable on any journey, including travel by air as the BABY-SAFE² i-SIZE is aircraft approved.

Children, especially newborn babies are the most vulnerable passengers on the road and they need to be protected from every potential impact. That’s why Britax Römer focuses on developing, testing, improving and manufacturing children’s car seats, maintaining the highest safety standards possible. The BABY-SAFE² i-SIZE in combination with the BABY-SAFE i-SIZE BASE and BABY-SAFE i-SIZE FLEX BASE has been tested by ADAC (ADAC Online 10/2018) with a rating of “GOOD” and a grade of 1.7.

Jo Steventon, Marketing Manager UK, comments: “Safety and quality are at the core of everything we do and we are very proud to be able to offer parents peace of mind during one of the most important periods of their life, through the superior level of safety and comfort that our car seats provide. We remain honoured that we were the car seat brand of choice for the Duke and Duchess of Cambridge, with all three of their children transported safely and comfortably in our Britax Römer BABY-SAFE infant carrier. Our latest version of the infant carrier, BABY-SAFE² i-SIZE, is fast becoming a firm favourite with new parents.”

To celebrate the role Britax Römer has played in certain members of the Royal family’s foray into parenthood, the brand has been included in a new commemorative book entitled ‘Our Royal Baby’ that is being published by St James’s House in association with Royal correspondent Robert Jobson. The book charts Prince Harry and Meghan Markle’s journey from romance and engagement, through to marriage and new parenthood, celebrating the arrival of the newest member of the House of Windsor. It will be available to purchase from Summer 2019 at Amazon, Waterstones, WH Smith, Blackwells and Foyles for an RRP of £29.99.

The BABY-SAFE² i-SIZE infant carrier retails from £190. For more information, please visit

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Best Breast Pump for Working Mums 2019

The MAM 2in1 Breast pump offers the most flexible solution for smooth and comfortable expressing, two functions in one device.

So, for the first time, mums can choose all the efficiency and convenience of an electric breast pump whilst still benefitting from the flexibility and discretion of a manual pump.

Additional Qualities:

Digital Display - Sleek and easy to use, the pump boasts a lightweight display detailing the duration of pumping, chosen mode, vacuum strength and battery life.

Manual function -The ergonomically shaped and lightweight manual pump offers mums flexible and effortless pumping while on the move.

Compatibility - The MAM 2in1 is compatible with MAM’s full range of Easy start bottles and the milk storage solution. It is also compatible with MAM's full range of Easy Start bottles and Food Storage pots which can be easily attached to the bottom of the pump and enable mums to store their milk in the fridge or freezer.

Mumsnet Best Badge

Mumsnet Best badges are presented to exceptional products after extensive research and testing by real parents, in situations conducted in real life. These reviews feature on the Mumsnet site which has over 14 million unique visitors each month.

The detailed procedure used to pick the best products includes in-depth questions such as what the material the product is made from, its ease of use, its ease in assembling, comfortableness, convenience and value for money.

Countless hours were spent traversing the Mumsnet forums, 40 breast pumps were researched at the start of this round of testing, with the end result of discovering the products which new parents really do need. After weeks of testing, five outstanding products are awarded in each category of the Mumsnet Best badge. MAM is unsurprisingly extremely pleased to have been awarded a Best Badge!

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They are here!

The much anticipated new Trybike 2-in-1 colours have just arrived at the Hippychick warehouse! Keep it cool with slick new trikes now in a striking all black and quirky grey.

Go retro with new vintage trikes in a bold blue and classic pink. Even add a wicker basket to create the perfect vintage look.

This is the first 2-in-1 balance bike made of steel! The bike can be converted from a tricycle into a bicycle with a few simple steps. The perfect all-in-1 bike to help a child transition from crawling, to walking, to balancing, to riding!

For more information contact

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JMDA hold quiz in support of RoSPA’s Family Safety Week

JMDA Design who have made RoSPA their chosen charity for 2019 are supporting Family Safety Week this week with a fun, yet challenging home safety quiz to test their knowledge of road safety and common hazards around the home.

Helping to promote safety and health awareness, JMDA’s Marketing team put together a series of safety related multiple choice questions designed to test the team’s knowledge of safety on both the roads and in and around the home. Held at JMDA’s HQ during lunchtime on Thursday, groups of three donated money to enter a team into the quiz and eagerly answered a series of questions designed to test their knowledge of common hazards found around the home and challenges for road users.

Christina Darling, Marketing Manager at JMDA explains, “This year, JMDA are dedicated to raising as much money as they can for RoSPA and their innovative Keeping Kids Safe Packs. These packs are given out to disadvantaged parents/parents-to-be and carers of babies or children under-five, as part of RoSPA’s Brighter Beginnings Appeal.” She adds, “By holding enjoyable fundraising events such as this RoSPA Family Safety Week Quiz, the team demonstrated their support of the charity, whilst raising vital funds at the same time. The Quiz generated a great, competitive atmosphere. The questions promoted discussion and, in some instances, really divided opinion; it was really good fun!”

Providing a number of useful resources, including posters, leaflets, pedestrian training and fun hazard games for children, RoSPA aims to help parents and teachers to start safety conversations of varying depths, during Family Safety Week held 1st-5th April 2019. JMDA helped to spread awareness of RoSPA’s efforts by sharing their hints, tips and interesting statistics across social media during the week.

Besides continuing to collect their loose copper change, a number of brave members of the JMDA team have agreed to test their courage, strength and endurance by taking part in a Wolf Run obstacle course in June. Being held at Stanford Hall in Leicestershire, the course offers a wide range of challenging terrain, vast woodland and stunning scenery. JMDA’s courageous participants will be asked to fundraise prior to the event and all proceeds will go directly to RoSPA to help fund their life saving Keeping Kids Safe Packs.

Besides being industry leaders in the advanced design of Child Restraint Systems (CRS) and nursery products designed to keep children and babies safe, the team at JMDA are also highly experienced in the design of consumer products designed for safety and security such as stair lifts, first aid kits, door entry systems and fire alarms.

For more information about JMDA Design and their support of RoSPA and their Family Safety Week this year, please call 01386 426100, or email

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