Nursery Online - Latest News
Consumer or retailer – why not both?

In 2019, we are trying something a little different. More and more brands are increasing their spend away from trade advertising. But this can be foolish if the result is that independent retailers are unaware of your brands and your lovely product. So why not have both?

Nursery Online and work very closely together. For 2019 we are taking each product area in turn and, using our popular Spotlight format introducing each brand/product to the retailer. However, it doesn’t stop there! Two weeks later, we highlight those brands and products to our ever growing database of parents, through social media, competitions, articles and newsletters. Click here for what and when!

This means that not only do brands reach their ultimate consumers, they are not missing out on telling retailers who generally are responsible for actually selling the product!

The Guide to Home Safety is now available for download and will be promoted further over the next few weeks. Next in the series is ‘What to buy during Pregnancy’. This will be followed by short guides on other products for the nursery and bathtime before all of them are incorporated into a book. This gives suppliers lots of opportunities to highlight their products and their brands in an informative third party guide on what to what to buy; something that, currently, is sadly lacking in this world of quick posts.

Watch out for your invitation to join in each guide or contact Lyn on 01304 374169, 07971 700979 or Also contact Gilly on to make sure we have all the correct data for your brand (what products you have and who the contacts are). I’d hate to miss out on a brilliant product.

- Cathy

PS: We’ve delayed our British Made Spotlight a couple of days. If you want to jump in, now’s your chance. Next up is our Spotlight on Organic Prodcuts and any other information on environmentally friendly products. Talk to Lyn asap! We will need copy by Tuesday.

Next up will be Changing Bags. There are now SOOOO many on the market; some look stunning. Some are extremely practical but are there any that are both? Let us know! We need copy for the advertorials by Tuesday 22nd.

Je Porte Mon Bébé is now Love Radius

On January 2nd, Je Porte Mon Bébé became Love Radius by JPMBB. But only the name has changed! Our baby carriers, our expertise, the quality and our team remain unchanged.


  • Because unless you’re French, "Je Porte Mon Bébé" was hard to pronounce.
  • Because our mission is to offer safe proximity with the loved ones + free hands = it sums up as the Love Radius.
  • Because the words Love + Radius represent more accurately the indisputable fact that babywearing enhances physiological processes during the first weeks (hormomes, thermal regulation…)

It is precisely because we are proud to be a successful French SME that we plan to be even more relevant internationally.

Our goal is to help parents to connect with their babies and have more independence in their lives as young parents.

The UK is an important market for us. We are working with many Sling Libraries for 10 years in order to bring the best for parents and their babies. We have won many awards in the UK such as the DadsNet Awards, Mums Awards 2018, BizziBaby... We work with many retailers like JoJo Maman Bébé, Carry My Baby, Love to be Natural... WHY NOT YOU TOO?

We leave our comfort zone, we grow up and we fight. We are happy, lucky and proud to be here 13 years after our unplanned debut. We will do what it takes to still be here in another 13 years.

If you are interested in stocking our products, please contact Sophie at

Go to the Top   |   Return to Main Page

Your chance to get noticed

With the New Year promising fresh opportunities, nursery retailers will be planning their visit to Harrogate in search of innovative ideas to tempt their customers.

Their first port of call at the show will be the hugely popular New Product Showcase which featured for the first-time last year.

Located in Hall Q, this special area of the show offers visitors a snapshot of what is brand new and whilst primarily aimed to support new and smaller exhibitors located within the New Product Showcase area and exhibiting for the first time; there are also a limited number of spaces available for other exhibitors who have a new product at the show that they would like to shout about.

Adrian Sneyd, show organiser, explains: “Whilst most of these new products will be on show on exhibitors’ own stands, visitors loved the fact that they could see at a glance all of the products which are brand new to the show. The products which catch their attention can then be followed up with a visit to the relevant exhibitor’s stand for more information and to potentially place orders.”

Spaces in the New Product Showcase are limited, and participants benefit from a display for one new product, description card and exhibitor stand location. All products included will also be included on a rolling presentation on the TV screens in the Seminar Theatre for the duration of the show between seminars and will be included in the dedicated New Product Showcase on the show website.

Adrian continues: “The New Product Showcase offers exhibitors the maximum marketing exposure for their new product both prior and during the show.”

For more information visit the website at

Go to the Top   |   Return to Main Page

BeSafe Car Seats expands into new warehouse

Over Christmas BeSafe have moved into a new purpose-built warehouse to accommodate the continued growth experienced by the brand over the last eight years.

The new warehouse is five times larger and serves most major European Countries, representing state-of-the-art storage, stock control and operational technologies.

The Civil Engineering Company consulting on the project have been so proud of the development that they are using the BeSafe site in their own marketing and promotion.

Paul Sirett, Country Manager, told us: "BeSafe pioneered 5x safer rearfacing child seats, so it seems fitting we are now opening a warehouse 5x larger to supply our growth! With two major new Car Seat launches, four significant upgrades and numerous new car seat accessories in 2019… we are confident the growth is set to continue."

Call your BeSafe contact to join in.

BeSafe… Good for Children, Good for you…

BeSafe UK/IRL: 01606 814 638

Go to the Top   |   Return to Main Page

Introducing our brand NEW snuggly snakes

Minene’s cute snuggly snake creates a soft and protective environment for baby, whilst adding some extra style to their bedroom too.

It can be used as a cot/bed bumper to provide a gentle and protective surrounding, a nursing pillow, a prop up pillow for tummy time to help develop their motor skills and is perfect for little ones to cuddle up to when watching a film or reading a book!

The snuggly snake is the ultimate gift for a newborn baby and will be cherished for many years.

  • 100% cotton
  • The cover can be easily removed for washing
  • 240cm long x 12cm diameter 
  • Available in four stylish designs to match any nursery

Go to the Top   |   Return to Main Page

Next-level weaning with the Beaba Babycook Neo

The award-winning Babycook has revolutionised infant feeding by offering parents an easy, safe and well-designed way to cook healthy and tasty food for babies and family.

Now in its 30th year, the product has undoubtably moved with the times in order to meet the changing demands of parenting, as well as fashions.

Beaba’s NEW European-made Babycook Neo (RRP £160) is not only practical and time-saving for parents, it is super stylish and is currently the only baby food maker with a glass bowl and a stainless-steel steam basket. Furthermore, it’s eco-design means that it uses less energy so it’s good for the environment too.

The easy-to-use and stylish Neo's four simple settings eliminate the need for pans, a blender and a microwave, which means that baby food is easier to make than ever before.

Parents can steam cook, blend, re-heat or defrost food into super smooth or chunky purées for their little ones. Importantly, the unique pulse-blend feature ensures that baby gets the correct consistency of food every step of their weaning journey.

The patented steam cooking system turns off automatically, so parents don’t have to worry about watching over the Babycook or overcooking the food.

Available in Midnight Blue and timeless White, this ultimate Babycook is the ideal sous chef in the kitchen.

Features include:

  • Stainless steel tank with a wide opening for easy filling and cleaning
  • Single one button design
  • Double level, stainless steel blade
  • Large glass bowl (1250ml)
  • High quality, durable stainless-steel steam basket
  • Ergonomic handle, with one-handed open/close function

Babycook Neo’s energy saving facts:

  • The materials used, such as the glass bowl, enable the reduction of CO2 emissions by 48%
  • Cooking optimisation and mixing time, reduces energy by 45%
  • Modulation power cooking reduces energy and water functioning by 50%
  • The increased capacity of the steam basket can prepare 33% more ingredients

Go to the Top   |   Return to Main Page

Bababing! appoint Bertelli Comms for 2019

Bababing! has appointed Bertelli Communications as its retained PR agency for 2019 as part of their ongoing marketing strategy for the Bababing! collection and the launch of brand-new pushchair Raffi.

Established in 2005, Bababing! has fast become recognised as a high-quality brand offering innovative changing bags, bouncers and rockers. With global distribution channels for its existing range, the team which is headed by three brothers, is now looking to expand their ranges with the launch of the company’s first pushchair: Raffi.

Designed by Bababing! Raffi will be showcased at The Baby Show following its launch at the end of 2018. The unique pushchair features innovative design elements including durable neoprene fabrics and a three-position bassinet with incline/recline feature to help soothe babies with reflux as well as the Air-V® System for increased airflow.

Bertelli Comms will work across all of Bababing!’s ranges working alongside the marketing team to launch Raffi and introduce new lines to the collection.

Jamie Robinson, Sales Director at Bababing! said: “Bertelli Comms came recommended to us for their ability to achieve sales-driving targeted coverage and we are delighted to have her on board as part of our team. 2019 will be a key year for us as we launch the Raffi – the Independents will launch immediately and pre-orders are already ahead of our forecasts.”

Lianne Bertelli, MD at Bertelli Comms added: “We love the Bababing! products and cannot wait to work with Jamie, Nick and Ashley and the team going forward. We have some really exciting plans in place for Raffi so watch this space!”

For further information, please contact Bababing! on 01535 606 871

Go to the Top   |   Return to Main Page

Is social media taking over TV?

The number of younger parents (under 25) with access to Facebook could soon be set to overtake those with a TV. Data from the latest Parents Insights reports (issued in November) shows 85% currently have a TV, compared to 81% using Facebook.

This is taken from surveying over 2,500 parents (over 10,000 different parents each year).

Facebook is the clear top social media platform, amongst all ages and parent types.

Interestingly, we see that parents who are in the rental market are more likely to be on Facebook than homeowners, with 86% of the former and 74% of the latter claiming to be using the platform. This may be linked to incomes, as the higher income bracket generally also saw Facebook use drop away.

We explore millennial parents and their digital ecosystems extensively in our quarterly Reach Meter report. In addition to a preference for Facebook, we have consistently seen today's parents favour VOD e.g. Netflix and Amazon Prime Video and original programming content over more traditional 'linear' TV.

It makes sense, therefore that marketers consider how targeting their Parent audience via Facebook becomes more effective than TV for ad campaigns and create marketing strategies accordingly. Ultimately, brands should be looking more towards social media presence and appropriate content rather than focusing budgets on TV adverts.

A recent example of this is Nike’s IGTV (Instagram's standalone video platform) ‘My Crazy Dream’ content. Rather than producing overt product ads, Nike is doubling down on inspiring stories and focusing on overall health and well-being in an effort to resonate with consumers and spur positive associations with the brand

Will this influence further the rise of brands using micro-influencers (Facebook, Instagram and so on), who can encourage purchases on a peer-to-peer level?

How much share of your marketing strategy has been given to social media?

For a free report or to schedule an introductory meeting to discuss how our insights can help inform your business strategy, please click here or call the team on 0330 159 6631.

Go to the Top   |   Return to Main Page

Be proactive

Mary Kernohan is the Head of Business Development at online brand monitoring firm, SnapDragon. As part of an exclusive five-part series for Nursery Online, Mary will be offering her top five tips to nursery brands on how they can protect their products from being targeted by online fakes and copycats. This week, she discusses the importance of being proactive should you find that counterfeiters have targeted your product.

If you find that counterfeiters have targeted your product, the important thing is not to panic. If you take action immediately, you can resolve the situation quickly and (hopefully) with minimal damage caused. This is why it is vital to monitor for fakes vigilantly. If you spot anything suspicious, buy a sample yourself so you can take a good look at it and detect any differences. Better the devil you know than the devil you don’t.

Every bona fide online marketplace has an official reporting procedure, so if you find a fake on an online marketplace register your complaint with them as soon as possible. Usually, it’s a straightforward process. On most occasions, you will just need to prove that the IP is yours and the marketplace should remove the link to the fake immediately. At this stage, you do not need to involve lawyers to report this kind of infringement, but if you do, in the case of a protracted or significant violation, collate all the background information first so they need to do as little research as possible.

Go to the Top   |   Return to Main Page

Size really does matter

Little Chick London – the baby brand renowned for making life a little less worrying for new parents – has added to its mattress range for 2019.

Its breathable mattress, which was originally designed to complement the Little Chick London breathable bedside crib, has proved so popular with retailers and their customers that the company has expanded its range to a second size. Together with the new 80cm by 44cm size and the original 90cm by 40cm size – Little Chick London now has a mattress to fit most makes of crib including the popular SnuzPod3.

Rachelle Harel of Little Chick London comments: “Our original mattress was designed for the Little Chick London bedside crib, but we had so many retailers commenting that their customer love the quality of the mattress and were asking if they had it to fit other makes of crib, that we decided to respond.”

The Little Chick London breathable mattress features 3-layered anti allergenic covers – a breathable top layer, 3-D sandwich mesh filling with water resistant back coating. The core is 100% compressed polyester which doesn’t yellow over time like foam; and the cover is removable for washing and fast drying.

For more information contact Rachelle on 07976 773486 or email:

Go to the Top   |   Return to Main Page