Nursery Online - Latest News
It’s nearly that time again…

December is here and another year has almost disappeared. But before you get too bogged down with Christmas shopping, give a little thought to 2019!

We all know that in business things are getting tighter, especially the time you have for planning. Being on the receiving end (or not!) of plans for brand or product promotion, we know that those of you who plan find life a little easier during the year.

Very often we hear comments such as “yes we really must join you in a Spotlight” but then time runs away and deadlines are missed. Opportunities are lost. Don’t think that leaving it until the last minute you’ll get a discount to ‘fill in any gaps’. Print media nearly always has a space or two which needs to be filled – and selling an ad for a pittance is better than leaving a blank space. So last minute discounts have always been tempting and worth finding in the pront media. But we are online, and we don’t have odd quarter pages going begging!!

Companies that book their advertising and make a note of the copydates are our biggest friends – and we are more generous to our friends!!

So, in the next few days – only 10 more working days to go before the fun starts – why not have a look at our Spotlight Schedule (click here for your personal copy), choose those that are most important to your brand and drop Lyn a line and book them up. Then everyone will know where they stand (and some of you will get some discounts if you’re lucky!)

- Cathy

PS: Our next Spotlight is Swaddling with a copydate of the 10th - not far away now.

We will be running our British Made Spotlight at the very begining of January so unless you are working between Christmas and the New Year, you'll need to get your copy in before the holidays. If you ARE working between Christmas and New Year, drop us a line to reserve your place.

As usual, contact Lyn for more information on Lyn on 01304 374169 or 07971 700979 or email on

Cocoonababy® introduces three new designs

Cocoonababy®, the ergonomic cocoon that helps newborns adapt to life outside the womb, has expanded its Cocoonababy and accessories range to include three new designs.

The contemporary pastel patterns complement the brand’s existing signature colours of classic white, pearl grey and chalky pink.

The new styles, Leaf, Dreamy Cloud and Miss Sunday are inspired by 2018’s colour trends. Leaf features a delicate Scandinavian-inspired grey foliage pattern, perfect for the modern home. The calming Dreamy Cloud in neutral pearl grey, has a delicate and soothing night sky focus to promote sweet dreams, while the dainty Miss Sunday evokes feelings of happiness with its soft pink colour and cheerful white sunshine print.

The new colours are available for Cocoonababy, as well as its fitted sheet and Cocoonacover.

The Red Castle Cocoonababy was created by a pediatric physiotherapist and features a slightly inclined, semi-fetal posture to help newborns feel safe and content. For newborns aged 0-3 months.

For trade enquires please contact

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New face at Nursery Online and

The team at Nursery Online and has recently been strengthened with Jane Roberts joining us from December 1st.

Jane will be working closely with Lyn to enable us to develop the reach of In recent months, has been expanding rapidly, reaching more and more consumers each month with the informative newsletter, competitions and social media. And with the imminent launch of the first Buying Guides, those numbers are bound to skyrocket.

Jane will be mainly working on Mondays but will be monitoring emails throughout the week. She can be contacted on or 07583 580868.

And with Gilly returning from Maternity leave, we can at last implement some of the many ideas we have for getting your brand and your products known not only throughout the industry but also with those all important peeople - the consumer!

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The Sun sets on Sunproof

After 17 years of operating in a manufacturer/distributor relationship, Banz Ltd (UK) have taken over Sunproof Ltd. Sunproof Ltd were the sole distributor of the well-known Banz brand in the United Kingdom; this includes Baby Banz Sunglasses, Banz Earmuffs, Swimwear and Sun Hats.

To coincide with the takeover the new Banz branding will be available to all customers throughout the United Kingdom.

The new contact details for all previous Sunproof customers are now:

Banz Ltd(UK
19 Lydford Business Park
East Lydford, Somerset TA11 7HA
Tel: 01963 240803


Operations Manager:
Louise Paull -

Sales Manager:
Lauren Hill -

The deal is effective from 01 December 2018.

Managing Director of Sunproof, Jouko Nykanen, said: “After 17 years of bringing some amazing products to the market, particularly Banz Sunglasses and Ear Defenders, it was time to step back from the running of Sunproof and allow the Banz brand to consolidate under one entity in Europe. It has been an immense privilege to work with the Banz brand and I feel I am leaving the brand in a very strong position going forward.”

Chris Albonico, the owner and CEO of the Banz brand worldwide, said: “To start from an idea and not much else, to build the company into what it is today around the world, could not have happened if Banz didn’t partner with Sunproof all the way back in 2001. Jouko has been there from day one and has done an outstanding job. He has been beyond loyal to me and the brand and in the end, you cannot ask for more than that. He is an outstanding sales person and has become a personal friend.”

The transition should be smooth and Jouko will continue to work with Banz Ltd (UK) well into 2019. Its Business as usual at Banz, and to all our UK customers we look forward to working with you into the future.

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Baby K’tan makes a Weekend of it!

Multi award-winning Baby K’tan® launches a new range of stylish and practical products to help make travelling with baby enjoyable and fuss-free.

The soft cotton Baby K’tan Baby Carrier is an ideal blend of a sling, wrap and carrier individually sized to fit the parent. With its patented double-loop design, it provides the positions and benefits of all three, offering multiple wearing options from newborn to toddler (birth-35lbs). Machine washable and tumble-dryer safe and available in a range of on-trend fabrics, designs and colours, the Baby K’tan Baby Carrier slips on easily like a t- shirt to comfortably carry baby. It is lightweight and compact like a sling, yet supportive like a structured carrier.

It has been recognised by the International Hip Dysplasia Institute as a “hip healthy product” when used as directed in the instructions. This acknowledgement sits alongside the brand's ASTM Sling Safety standard approval and EU safety standard certification.

After huge demand for the Limited Edition nautical Stripe carrier, early 2019 will see the launch of a new range of colourways. On-trend stripes in charcoal/white, navy/white and olive green/white complement the collection providing an option for every parent.

Also new for 2019 is the Weekender Changing Bags available in grey, olive and navy with a built in wet bag with anti-microbial lining. The bags are a larger option than the standard changing bag and are perfect for days out or those weekends away.

Resistant to the growth of germs and odour-causing bacteria, the bag is made of a unique medical-grade FDA approved nylon, with stylish stripes and faux leather trim. Parents can toss in messy baby clothes, dirty nappies or even sweaty workout clothes without worrying! Inside there are nine handy compartments including anti-microbial wet bag and a laptop pocket. The easy-access wipes dispenser makes those nappy changes and clean-ups a breeze! The pop-lid opens quickly with the push of a button. Not just for bottles, this stylish bag has an extra-large cooler pocket big enough to hold multiple bottles, baby food and more. The pocket’s strong Velcro closure easily seals to keep baby’s much needed snacks cold all day while on-the-go or travelling.

Whether on the road, out for the day or having a much-needed weekend away, the Weekender bag will keep busy parents on-the-go. An anti-microbial changing pad is also included.

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Secret Ingredients

Mary Kernohan is the Head of Business Development at online brand monitoring firm, SnapDragon. As part of an exclusive five-part series for Nursery Online, Mary will be offering her top five tips to nursery brands on how they can protect their products from being targeted by online fakes and copycats. This week, she discusses the merits of adding ‘secret ingredients’ to your products.

A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ in your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.

Add a thread that is only visible under special lighting or a bespoke holographic security image – something that people counterfeiting at speed are likely to miss. Subtle touches and details like these will make your product harder to replicate. Whatever you chose should become part of your manufacturing spec, as integral components of the product.

Share these secrets sensibly with the Customs Authorities or other key stakeholders, to help those in the know spot and report fakes quickly.

It’s also worth giving your packaging a refresh on a regular basis. Did you ever wonder why there are so many limited edition designs for stamps? It's to make counterfeiting harder. Switch your packaging with seasonal, limited edition, and new designs often. Update your website and social media with images of the new packaging, and provide your ecommerce vendors with updated product pictures.

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New MD for Swandoo

Swandoo has recently appointed industry expert Nicolás C. Moeller as their new Managing Director Sales & Marketing.

This young, innovative company is on the threshold of expanding into more global markets and has been searching for the best candidate to support them in their growth. Nicolás has worked for a number of major premium car seat brands including Kiddy, Cybex and, most recently, Recaro so he brings a wealth and diversity of experience. He made his acquaintance with Swandoo during Kind+Jugend in Cologne where he got his first glimpse of the company’s ambition, huge potential and outstanding products. Nicolás was keen to work for a company open to new and fresh ideas to disrupt the industry with ground-breaking products focussed on a consumer approach.

This made Swandoo the ideal fit. It didn’t take much imagination for him to envisage how he could support them in their mission to bring superior safety, comfort and beautiful designs to modern families around the world. He is heading up the Sales & Marketing operations from his base in Germany. The European markets, including Germany, are a priority target for Swandoo in 2019, so it is a great time for Nicolás to join the team.
“We are excited and delighted that Nicolás has joined us at this crucial stage of the company’s expansion. His outstanding range of skills and experience make him a great asset. With support from the rest of our dynamic team we are confident that he will make a critical difference in progressing our immediate and long-term objectives. We are now in discussions with experts and distributors in several countries following our successful showcase at Kind+Jugend this year and Nicolás has a primary role in taking this forward.”said Kenny Lai, Founder of Swandoo.

Swandoo’s first product is their Albert i-Size infant car seat, which they have launched in a number of countries so far. As part of their strategy to break into new markets they opened the doors to their European Headquarters in Vienna earlier this year. Nicolás will be working closely with the team to launch Albert i-Size across Europe in 2019. Swandoo‘s productivity and innovation is really starting to gather momentum and with a strong appetite for further development you can expect to see a lot more from the company in the coming months.

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On-the-go Parenting...are you good to go?

This generation of parents are spending more time with their babies and children than ever before, including spending time to plan and prepare joint activities for them to participate in.

For example, whilst 42% will only buy a new toy monthly, over 54% will spend time colouring or drawing with their baby daily.

They are also facing more pressure than ever before; faced with house prices rising well in excess of salary levels and living costs generally soaring more mums are returning to work, and in fact more mums with preschool children are working full-time than in any previous generation.

As finances are squeezed and time increasingly precious, we see parents prepared to make sacrifices (such as shopping at cut-price supermarkets) to enable them to have more experiences and 'make memories' with their children.

As Brand also becomes less important to this generation of parents, and own-brand items continue to demonstrate popularity by exceeding quality expectations, there are going to be tough times ahead for 'middle of the road' brands.

When purchasing products, parents seek items designed with their on-the-go, cost-conscious lifestyles; car-seats that can be used as buggies, rocking seats that evolve into highchairs. They also want an efficient purchasing process, thus we see the preference amongst parents for click & collect partnerships or 'one-click' orders delivered next day.

It really has never been so critical for companies to differentiate their offering and be able to engage with a parents whole ecosystem.

Millennial parents don't only want a different consumer experience, they demand and expect it. Just as the media landscape is fragmenting and we see the high street and retail also in the process of significant shift, we believe there is 'tech-tonic' movement on the horizon that will blur many traditional boundaries.

Companies that are not actively seeking to track and develop in line the changing terrain will surely fall through the cracks.

For a free report or to schedule an introductory meeting please click here or call the team on 0330 159 6631.

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Bambino Mio announced as a winner of the Amazon growing business awards

Across the UK, Britain’s most promising businesses are celebrating their success in the annual Amazon Growing Business Awards, which honour the UK’s small and medium-sized enterprise leaders.

The awards recognise the achievements of seventeen growing UK businesses who won awards across a variety of categories that drive growth and represent Britain’s creative talents.

Bambino Mio, the UK’s most widely used reusable nappy brand was announced as the winner of the ‘Bridges Positive Impact’ award, this is a landmark achievement for Bambino Mio, with the company’s values and positive impact being recognised by prestigious organisations such as the Amazon Growing Business Awards which celebrate outstanding entrepreneurship and growth within UK businesses.

Collecting the award, Managing Director of Bambino Mio Guy Schanschieff comments: “Bambino Mio was founded because we were inspired to create products that were better for families, for babies and for the environment. To be recognised for having a positive impact by an industry leader like Amazon is a huge honour and shows that our hard work doesn’t go unnoticed. Selling on Amazon has also opened up new markets for us and helped us provide reusable nappies to families all over the world, providing people with more product choice and helping the environment as we go.

“We’ve had a great 2018 with more and more parents looking for alternatives to single-use plastics, including reusable nappies. We are growing revenue by 85% year-on-year, with this growth set to continue in 2019. Much of this success is down to the hard work and dedication of our engaged team.”

The Amazon Growing Business Awards, created by Real Business and backed by the Confederation of British Industry (CBI), are now the most respected and well-established national recognition programme for SMEs and entrepreneurial success, with previous VIP guests including Bill Gates and Gordon Brown.

This year’s Growing Business Awards saw a spread of winners across a variety of industries, including leisure, manufacturing, retail, technology and digital, with the majority of winners demonstrating excellent cases of digital technology and product innovation.

Amazon UK Country Manager, Doug Gurr comments: “A huge congratulations to all the winners and businesses highly commended at this year’s Amazon Growing Business Awards. These businesses are the lifeblood of the UK economy and a true inspiration to others, so it’s great to see them recognised for their incredible entrepreneurship, creativity and innovative spirit at the awards.”

Over the past year, Bambino Mio has experienced significant growth in the UK and in other markets around the world such as Germany, France, Australia and Italy among others. The company is reaching more parents than ever before and are working closely with retail partners worldwide; through a range of national and independent retailers such as Aldi (United Kingdom, United States, Australia), ASDA (United Kingdom), dm-drogerie markt (Germany), REWE (Germany), Carrefour (Spain) and many more. Sales continue to grow and this growth has been in no small part to the company’s values and digital success.

As well as continuing to develop products that are ethical, innovative and successful, Bambino Mio see the importance of digital growth for its retailers too. Bambino Mio work directly with its current partners to provide then with high quality eco-friendly product alternatives to single-use plastics, as well as providing digital support to ensure digital success around the world.

With the recent expansion of their eCommerce website, the company’s digital strategy has gone from strength to strength. Bambino Mio’s branding and digital marketing vision has a key role to play in overall business objectives. By replicating their proven social, data-led digital marketing strategy across key markets around the world, it has allowed them to recruit new customers in these markets to this niche product category.

As millennial parents begin to avoid single-use plastic products and look for more environmentally friendly alternatives, Bambino Mio’s product range offers parents significant financial savings while using products with less chemicals. For over 21 years now, Bambino Mio have been working hard to promote the benefits and use of reusable nappies and associated products.

Growing from humble beginnings in 1997 to become the world’s most accessible reusable nappy brand, Bambino Mio products are available in over 50 markets worldwide. At the heart of the business and its success are the same family values: to provide parents with alternatives that are better for baby, better for parents and better for the environment. Bambino Mio’s multi award-winning range includes reusable nappies, baby accessories, swim nappies and potty-training essentials.

To find out more information visit

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The Truth Report 2018: Big Brands no longer get big love from UK consumers

Brands may have spent millions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past.

New independent research, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing and advertising agency, FKC reveals that the majority of consumers (51%) are unable to identify a favourite brand, whilst the vast majority of us (74%) often feel confused by brand advertising and messaging.

The aim of the research was to help all ‘brands’ understand how to communicate better with their target audiences, shedding light on some of the common errors and misunderstandings linked to the changing behaviours of everyday people in an anguished retail world.

Of the 2,032 people that FKC spoke to, tour operators (41%), department stores (35%), shopping centres (32%), car brands (34%) and casual dining (33%) were all highlighted as sectors with poor consumer loyalty, often citing infrequent or irrelevant brand messaging as the reason.

This trend is evident on the high street, with 2018 being the worst year since the Millennium for store closures in the UK. House of Fraser recently announced 31 stores are at risk of closure after Debenham’s woes last year and the closure of BHS in 2016. Earlier this year, both Toys R Us and Maplin collapsed, while the likes of Prezzo, Byron and Jamie’s Italian all recently announced restaurant closures. And the list goes on.

What does this mean for the nursery industry?

Of the smattering of people who could name a favorite brand - and there were very few - Amazon came top of the loyalty league, followed closely by supermarket chains Tesco and Asda. The Top Ten list of favourite brands was wholly dominated by fashion and supermarket brands – all who have invested millions attempting to leverage offline and digital channels to engage customers, with what appears to be relatively little success.

Stephen Fox, Chairman at FKC commented: “Our research has shown that the heady, halcyon days of unquestioning consumer loyalty are long gone. The sea of consumer choice has diluted customer commitment to brands – even to companies like Amazon.

“The research validates that we find it easier to be loyal to brands that we either use or connect with every day. Nursery brands like Milton, who saw growth of 225% after we launched their Milton Mini are ideally placed to take advantage of this.

“Categories including department stores, shopping centres and casual dining are experiencing huge challenges in loyalty and would do well to evolve their service by looking at challenger brands and the growing community of high street pop-up competitors– who are making huge waves when it comes to consumer engagement.”

Insights from the survey also revealed the key times a consumer is most likely to notice a communication from brands, and when they are more likely to act. The research shows that the best time to communicate with people is at their most relaxed. For over a third (37%) this is at the end of the working day and for around a quarter (29%) just before bedtime, with the morning being the worst time to effectively engage consumers.

People are as happy on a Saturday as a Friday, but they are more likely to shop for key items as well as special one-off purchases at the weekend, highlighting the optimum time to be communicating for brands struggling with engagement and loyalty for longer-term purchases.

To download the full report, click here.

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Mamas & Papas to open 2500sq ft concession in Next Home

In what will mark the nursery retailer’s first incursion into concession retailing, Mamas & Papas is set to open its first concession in Next Home after striking a deal aimed at capitalising on their “strong overlap between our shared customer base.”

Next’s store in Cribbs Causeway retail park in Bristol will dedicate 2500sq ft of space to its new partner.

The concession will stock a full range of goods including pushchairs, car seats, baby clothing and nursery furniture, alongside offering services like personal shopping.

Despite being Mamas & Papas’ first concession venture, Next has already experimented with numerous additions to its core retail offering, including Costa Coffee shops and Hotel Chocolat goods in many of its stores alongside Paperchase and Hema concessions in its Oxford Street flagship.

“We identified Next as a strategic partner, not only to broaden our distribution and geographic reach but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents,” Mamas & Papas director, Steve Abse, said.

“We’re really looking forward to working with Next to strengthen their nursery furniture offering and to launch brand new categories, including equipment and travel, to their product range.”

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didofy Lotus – the new intelligent, intuitive and trustworthy stroller with an outstanding unique feature…

After a successful trade launch at Kind + Jugend, and positive retail and press feedback and coverage, the innovative didofy Lotus designed by parents for parents is gearing up for its launch to consumers in early 2019.

Using the latest technology, the didofy Lotus is an auto-folding, self-charging 3-in-1 stroller which is simple to use, smart and stylish.

Perfect for parents when they are out and about with their hands full, the didofy Lotus means no more wrestling with complicated folding mechanisms while multi-tasking with baby, a sibling or shopping. At the press of a button it folds and unfolds in an easy to store collapsed size, opening in just 8 seconds and closing in 7 seconds.

A new must-have parenting essential, the didofy Lotus is great for grandparents and mums/dads with back problems, or mums recovering from C-sections, as it means less bending down. It promotes a fitness message too as it self-charges on the move. One charge cycle takes 7 ½ minutes walking time. No plugging in overnight required! It also has a mobile phone charger which charges your phone while you are on the move.

The innovative design is not limited to the auto-fold and self-charge…the didofy Lotus' in-built suspension provides a smooth ride for the baby and easy one-hand manoeuvring for the parent.

A 3-in-1 travel system coming as standard, with an ultra-comfortable carry cot, a two-way facing seat and car seat adapters available for Maxi-Cosi car seats. The didofy Lotus is available in premium fabrics in five handpicked stylish colours - black, grey, navy, teal and pink.

For trade enquiries, contact 07793 712652

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Success in Scotland - don't just take our word for it

After the hugely successful launch of the Baby & Toddler show at the SEC, Glasgow, we are very excited to be coming back for our second year on 26-28 April 2019.

The show is the only one of its kind serving Scotland and welcomed over 15,000 visitors in 2018, making it the highest footfall at our Baby & Toddler Shows to date and the show is set to deliver even more visitors in 2019. Thousands of new and expectant parents came eager to spend their money, listen to advice from exhibitors and see demonstrations from the experts.

We received outstanding feedback from exhibitors, commenting it was “the busiest and best show we have ever done” and that they were “really impressed by the quality and number of visitors”, but just don’t take our word for it, watch the video to see for yourself and hear about the exhibitors’ experiences.

The floor plan is filling up fast, but we still have room for you to get involved.

Get in touch with David Rebelo today at or on 0207 772 8505 to discuss stand, sponsorship and sampling opportunities!

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Fresh new designs for 2019 at Hippychick

Hippychick have some new designs for 2019 to share with everyone.

Striking new colours join the Lapidou collection

Just in time for 2019, Hippychick introduce three striking colours to the Nattou Lapidou collection. The gorgeous, luxuriously soft character now comes in jean blue, a classic white and bold terracotta. Available as a cuddly toy, doudou or maxi doudou, this is one to be cherished for years to come.

RaZbaby expands!

As RaZbaby continues to wow customers, Hippychick have added four new designs to the collection. Each pacifier comes with an attached shield which snaps shut the moment it's dropped. The first 21st Century pacifier, now available as a cow, clown fish, monkey and ladybird!

Tidy Tot add a calming Sage Green Kit to the collection

Tidy Tot is an essential piece of weaning kit, invented for every parent who wants to enjoy the weaning journey with their baby, but fears the mess, stained clothes, and extra cleaning that comes with it. The Tidy Tot tray simply pops open and fixes to any highchair, booster seat or dining table and is held firmly in place with suctions cups. The full covering bib then velcro’s securely to the front of the tray, preventing food from falling into baby’s lap and onto the floor. What’s more, the width of the tray is just wider than baby’s arm-span, preventing baby from ‘dropping’ food off the tray to the floor! This must have product is now available in a classic pastel sage green with a vegetable print.

For more information contact Mike Bird – 01278 434440

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Congratulations to 2019 Mother&Baby Awards Winners

And that’s it! The 25th Mother&Baby Awards are over for another year! On Tuesday, 27th November 2018, more than 500 parenting industry professionals gathered at the Westminster Park Plaza to celebrate all their hard work.

Sponsored by ASDA and George, it was one of the best evenings ever. We had laughs provided by Mark Dolan, heard screams from the Virtual Reality booths, saw dancing in the flip book photo booth, witnessed fainting over Scouting for Girls and of course much cheering on the announcement of the winners. It was, as always, an amazing night celebrating how this profession makes a difference to mums lives every day with their innovative products. Have a look at all of the glamorous photos from the night in the Gallery and the Paparazzi photos can be viewed here!

View the full list of the very well deserving winners here!

Emma Bailey, editor of Mother&Baby magazine, said of the shortlisted companies; “I’ve been amazed this year by all the clever products that really do make mums’ and babies’ lives easier. Whether it’s smarter pushchairs or safer sleeping solutions, the pace of innovation is incredible. I’ve lost count of the products that made me sit up and think, that’s so clever! This is an amazing industry to work in, and I would like to acknowledge all you wonderful people who devote so much time and energy to helping mums enjoy this extra-special but also stressful time in their lives. In our mums’ eyes, you’re all winners already!”

This year we had 2,500 testers - mums and their babies who signed up to put all the products through their paces and with their help we have some very worthy winners.

Register your interest in entering the Mother&Baby Awards 2020 here, and be the first to know when entries open again.

Wishing you all another fantastic year.

The Mother&Baby Awards Team

P.S. Sponsorship opportunities for next year’s awards are available, contact Reg Grundy on 01733 366414 or email to discuss further.

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