Nursery Online - Latest News
Kind + Jugend is on the horizon

Many of us will be heading to Cologne next week and I hope the many emails we have sent out have helped you make your decisions as to what you are going to make time to see.

It's not only buyers that need to look around, everybody needs to at least walk all the aisles. Why? Because we all need to see what's on offer. It may be that everyone has chosen different colours to you. Is that good or bad? On trend or lost in the crowd?

A big international show can also stimulate a lot of ideas. You may not choose to stock Bloggs cots, but look how they are displayed...

A trade show can be a slog. Lots of walking, lots of thinking. But don't forget to smile - even when being pestered by an over eager salesperson.

A trade show can be exciting. New ideas, new products, new people can lead to increased sales and increased profits. Which is what it's all about really.

- Cathy

PS: Home Safety is our next project! Not only will we be running our usual Spotlight on the subject, but also, with my hat on, I have written a consumer guide to the subject which we will be giving away free! This is the first in a series of Guides which we feel is badly needed in this industry. So I have two requests. Firstly, that if you have products that falls into this category, you let me know about them! I am keen that the Guide will highlight not only the obvious products like stairgates, but other items which can help keep baby safe!

Email details to me as soon as possible.

Secondly, we need some advertising to cover our costs!! It's a great way of making sure your brand gets known and a great way of driving sales. Catch Lyn or me in Cologne to talk about it further or drop us an email.

Our first October Spotlight is on Everything for mum to be which will be published on October 5th. So we need copy by October 1st. Our second October Spotlight covers Health and toothcare – all those useful little items. Copy by October 15th please?

“simple human magic” by Mutsy

Be the first to find out all that is new and trending in the stroller scene, brought to you by Dutch stroller brand Mutsy. Creating comfortable and reliable prams since 1937, Mutsy combines her heritage and craftsmanship with the latest trends.

All Mutsy prams are a pleasure to walk with, easy to use and made with high-end materials and exclusive details. Whether you are exploring faraway places or the coffee shop around the corner, Mutsy offers the solution that fits all special moments. That’s what we call “simple human magic”!

After a year of hard work, Mutsy is showing of her new collection at Kind + Jugend. Want to be the first to see our latest designs? Come and visit us! Team Mutsy is looking forward to meet you in Cologne! We are in Hall 11.3, Stand H040.

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It’s the season to snuggle up in Hippychick’s brand new Wallaboo Footmuffs!

Just in time for the colder seasons, Hippychick have welcomed six brand new colours to their Wallaboo Newborn Footmuff collection.

The footmuffs are made from beautiful soft suede and fleece – perfect for protecting little ones from the changing weather. Suitable for all 3- and 5-point harnesses and for use up to 12 months or 21 lbs, it is the perfect footmuff for infant car seats, prams, carrycots or bike seats.

The new colours include a stylish and on trend striped grey, eye catching silver and vibrant red.

For more information, contact Independent Nursery Specialist Mike Bird on 01278 434440 or visit

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Have you reserved your tickets yet?

The Progressive Preschool Awards take place on Thursday 8 November 2018, at their home of The Dorchester in London's Mayfair. The PPS Awards reflect and reward the creativity and dynamism found throughout the preschool sector, spanning both product and retail categories across toy, nursery, gift, apparel, publishing and licensing.

Fully endorsed and backed by major industry suppliers, retailers and trade associations, the PPS Awards are a must-attend event. Guests will be able to network with over 400 contacts while enjoying a splendid Dorchester lunch and being entertained by a celebrity comedian, before the awards are given out to their deserving recipients.

To find out more about attending, contact the PPS Awards team by calling our HQ on 0207 700 6740. You can also book directly by contacting our ticket office - Createvents - on 0118 334 0085, or email them by clicking HERE.

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Dorel Juvenile appoints new General Manager

Dorel Juvenile welcomes a new General Manager, Barbara Echevarria, for their UK and Ireland business, following the retirement Andrew Ratcliffe. Barbara joins the team at their UK Headquarters, based in Borehamwood, Hertfordshire.

With over 22 years of experience working at a senior level in the parenting sector including significant periods at Mothercare and Disney, Barbara brings with her a wealth of valuable insight. In her new role, Barbara will be responsible for managing the team at Dorel and driving forward their five key brands, Maxi-Cosi, Quinny, Tiny Love, Baby Art and Safety 1st, in the UK and Ireland market.

Barbara says: “Maxi-Cosi is a significant, longstanding and well-respected player in the nursery industry. I am excited to be leading the UK and Ireland team to create and shape the business’ future.”

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Two Silvers for MAM!

MAM UK Ltd are so pleased with two silver wins at this year’s Dad Network awards! This is very exciting news for us at MAM as this is the first award for our new 2in1 Single Breast Pump which we launched in May!

The most flexible solution for smooth and comfortable expressing; with the MAM 2in1 Single Breast pump mums can choose all the efficiency and convenience of an electric breast pump whilst still benefitting from the flexibility and discretion of a manual pump.

The concept is as simple as it is smart; switching from Manual to an Electric in two simple steps. Whilst at home there is the option to plug the pump in or take advantage of the rechargeable battery which lasts for five hours on a single charge. This allows for comfortable expressing throughout the home even if it’s not in reach of a power socket.

MAM Easy Start anti-colic bottle already has over 15 awards to its name, we are very proud to add another to its name. The Self sterilising feature, Skinsoft teat and anti-colic base is loved by parents and babies alike!

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Bambino Mio launches new & improved, eco-friendly potty training collection

Bambino Mio launches its new magical kingdom potty training collection, created with a new and improved fit for extra protection, to provide parents with innovative and eco-friendly alternatives to single-use potty training products.

The new capsule collection offers a choice of five eye catching designs, made to appeal to toddlers that are ready to tackle potty-training. All designs are available in three sizes from for £5.49.

Carly Bailie, Head of Product at Bambino Mio comments: “Potty training is a big milestone for parents and their little ones and while it’s an exciting time, it can also fill some people with dread so we want to help parents feel as prepared as possible by offering products that they can rely on as they embark on their potty training journey with their toddler.”

After recently receiving a Gold award win for potty training products in the Loved by Parents awards, Bambino Mio have updated the designs and launched a new and improved fit, so these pants are the best potty training product for toddlers and the perfect transition between nappies and pants. They can also save parents a significant amount of money as they can be reused again and again, plus retailers can benefit from attractive margins and competitive RRPs.

The new collection benefits from a pull-up style design and soft cotton-blend fabric to create a user experience similar to real pants to promote independence. The concealed water-resistant layer is ideal for containing small accidents but still allows the toddler to feel wetness while minimising the need for clothing changes.

Bambino Mio’s reusable potty training pants are made from a soft cotton blend fabric, so not only will toddlers look trendy, the fabric will feel gentle against children’s delicate skin. These reusable potty training pants are easy to wash when little accidents do happen and can also be machine washed and tumble dried.

Research suggests that when children are changed from wet to dry cloth potty training pants they feel the difference due to the way that reusables are designed, this notion should stimulate the child’s curiosity about the cause and effect of wetness and encourage a faster success rate. Further supported by product reviews such as “my daughter easily made the transition from nappies to underwear with these pants”, reinforcing that Bambino Mio is a strong contender in the potty training arena.

Eco-friendly products like Bambino Mio’s, have sky rocketed in popularity as more parents and retailers continue to move away from single-use plastic products, like disposable potty training pants which can be less effective, and towards more sustainable, reusable options which are better for the child’s toilet development and the environment. Overall revenue for Bambino Mio has seen incredible growth, with international sales increasing six-fold and UK sales doubling YOY. The brands potty training pants in particular have been proving more popular than ever before, with further availability in key retailers and supermarkets across the globe. This last month alone, international sales for potty training pants have increased by 30%.

Bambino Mio have all key potty training items available, including the miopotty, miopotty chair, mioseat (toilet trainer) and miostep (step stool), which are all made from sturdy BPA-free plastic. The lightweight and simple designs are easy to use and safe for toddlers. The award-winning brand is trusted as better for little ones and better for the environment offering families product solutions that they can feel confident with, when embarking upon the potty training milestone.

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Muslinz launches nappy wrap range

Baby accessories specialist MerryGoRoundUK has launched its own Muslinz nappy wrap range. The new MuslinZ Washable Nappy Wrap has been added to its Cloth Nappies range to be used with its Muslin Squares, Prefolds and Terry Squares.

The wrap, manufactured from USA PUL, also known as a cover or shell, is the waterproof element of the two-part nappy system which is worn over the top. The Muslinz Washable Nappy Wrap is available in two sizes – for newborns up to the age of six /nine months (Size One) and six months up to potty training (Size Two). Both sizes have double gussets which are ideal for Terry Squares and available in pure White and the popular MuslinZ Mint-Grey Stars. Prices start from £7.50.

MuslinZ has a strong re-useable offering as in addition to the Cloth Nappies, the baby brand also provides Cloth Wipes and Washable Breast Pads which all designed to help reduce waste and limit single use plastic.

Caroline Taylor, managing director from MerryGoRoundUK, said: “We have spent a lot of time developing this product as we were keen to release a wrap that was an affordable choice, particularly for those parents choosing our cloth nappies.

“There are so many covers available and it was not ideal that customers had to buy a different brand of cover to use with our Muslin Squares, Prefolds and Terry Squares. Customers would often ask for a recommendation on which brand cover to use and, at MerryGoRoundUK, we felt there was no ‘perfect’ cover we could recommend overall so we set about working on a wrap that would work well with our cloth nappies range.

“We designed the Muslinz Washable Nappy Wrap ourselves and have had ‘real parents’ test them. We have received excellent feedback so we are delighted that these are now available.”

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Green Sheep Group receive Queen’s Award at prestigious event

There were cheers all round as we celebrated the official presentation of the prestigious Queen’s Award at our head office! In April this year we were delighted to learn that Green Sheep Group had won a Queen's Award for Enterprise in the Innovation category, one of only four companies in the West Midlands to do so!

The official presentation of our Queen’s Award for Enterprise was presented by the Lord-Lieutenant of Warwickshire – Her Majesty’s formal representative in the county! Key personnel and the team from Green Sheep Group and dignitaries from the county were all in attendance to toast the occasion, including Minister for Education and MP for Stratford-upon-Avon Nadhim Zahawi.

The Queen’s Awards for Enterprise are given to businesses for outstanding achievement in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. The awards are designed to celebrate UK businesses and this year, Green Sheep Group Limited won the coveted award within the innovation category. The firm was recognised for offering unique and organic baby products, going above and beyond in its area of expertise in a truly innovative way, and demonstrating fantastic strategic growth in all areas of business.

Roger Allen, Chief Executive, said: “The whole company was absolutely delighted to receive the news. It is testimony to the hard work and upbeat culture in every department that we have received such an incredible honour. The presentation evening will be a great way for us to celebrate our recent success and acknowledge each and every one of our employees that put in hard work on a daily basis.”

Green Sheep Group has been established since 2006 and specialises in the design and manufacture of nursery baby products. Two brands operate under the company umbrella of Green Sheep Group; The Little Green Sheep, which focuses on organic baby products and Snüz, home to award winning stylish and innovative baby sleep products. The organisation’s focus on producing innovative products, and its upbeat culture and professional management are instrumental in its success.

For more information Green Sheep Group products, please visit

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Invictus for the discerning retailer

Invictus is the Belgium brand with all the design and engineering done here in Europe. The brand is for discerning retailers who are specialists in selling beautifully crafted strollers. But why chose Invictus when there are so many other brands?

Our business is to know your business. Our origins are firmly with retailing, so we ask, we listen, and we understand. Our whole business model is to serve retail by giving good margins, excellent support, and prompt, accurate service.

The Invictus V-Plus is entirely made in Europe both in design and manufacture, ensuring that unmissable stylish look that only true top quality European made products have with comfort and quality as its key theme.

The Invictus V-Plus is offered as a complete package including the V-Plus stroller, a large solid carrycot, and an infant car seat. It also comes with such luxury accessories as a sleeping bag style foot muff that grows with the child, the essential matching mothers’ bag and naturally a rain cover and bug net. It also come equipped with hand gloves, perfect for those freezing winter days. The only extra is the optional ISOFIX base.

Every part of the Invictus V-Plus has that little extra luxury – even the car seat has a full cover to keep baby safe from cold weather and harmful pollution. It boasts five luxury fabrics to choose from: Black Flower, Melange, Macchiatto and Navy Blue. Each can be supplied with the chassis finish of choice.

When it comes to materials only the finest will do! The Invictus V-plus with shiny a polished aluminium frame retails at only £799.00 whilst the version with a Carbon Fibre frame retails at just £1599.00.

The Invictus V-Plus is distributed in the UK and Ireland by Invictusbaby UK based in the south west of England.
Tel 01268 267 056

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Baby brands join forces

bébélephant, Little Chick London and BreathableBaby joined forces this week to present a successful product showcase to retailers, bloggers and trade press in London.

Rachelle Harel of Little Chick London comments: “As a distributor, bébélephant represents a number of successful baby brands, whilst Little Chick London and BreathableBaby have new products and new colourways to present to the industry. This collaboration proved hugely successful with representatives from major retailers such as John Lewis, Mothercare and Kidly attending giving them the opportunity to see everything we have to offer all under one roof and close to their office location.”

Elliot Bishop of bébélephant added: “This joint effort proved an extremely efficient way of presenting lots of new product ideas to key players under one convenient roof. We were delighted with the turnout and will definitely be hosting a similar event in the future.

For more information contact Rachelle at or Elliot at

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Cybex makes a bold statement

Cybex has commissioned graffiti artist, Harriet Wood, to create a striking art piece at one of its independent retailers, Paul Stride, in York. Known for its iconic and fashionable pushchairs and car seats, Cybex is now making another bold statement through art.

Recognised by The Guardian as one of the Top 5 UK Female Graffiti Artists, Harriet Wood made a daring statement reflecting the versatility of the Cybex brand. Her artwork demonstrates the unique patterns that Cybex incorporates into its designs including its Space Rocket collection, in partnership with designer Anna K; its Japanese inspired fashion collection, Koi, and Cherubs, the third collaboration with American designer Jeremy Scott.

Luke Burns, General Manager at Cybex UK, commented: “The graffiti artwork at Paul Stride represents the Cybex brand and its ambition to create stylish products suited to individual lifestyles. It goes to show that Cybex doesn’t just offer its customers convenience and high-end luxury, but it makes an artistic statement and stands out from the crowd.”

If you like the Cybex artwork and are interested in having this in your independent store, contact

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Britax Römer reinforces its safety credentials with 'Made in Germany' campaign

This summer, Britax Römer is pleased to launch its ‘Made in Germany’ marketing campaign. At the core of the campaign is a modern, emotive video that not only embodies Britax Römer, but also authentically portrays the innovative, chic and diverse side of Made in Germany.

You can see the video here.

The video takes the viewer on a journey through the child car seat production process: from design and engineering, to the crash test facility and production. At the heart of the video are the people that are featured, all of which play a central role throughout. This echoes Britax Römer’s strong belief that its employees are an integral part of the company and the driving force behind the brand, from the management team to the production staff, it’s those who dedicate their lives to child safety.

Using the slogan, "Made for our children, made for your children", the video portrays the individual care and attention that goes into the production of each Britax Römer car seat, with 100% of the video featuring real Britax Römer employees for authenticity.

Directed by Milos Savic, who has brought his experience of feature films and music videos, the film was shot at the European site of the company in Leipheim, Bavaria. The 24,000m2 site has approximately 350 employees and houses a state-of-the-art crash test facility, production, logistics and offices under one roof.

The video was filmed with the production company Emenes.

The traditional children's brand Römer was founded in 1871 in Geislingen, Germany. Fast forward nearly 150 years, where together with its British counterpart Britax, it has now become one of the world's leading child car seat and stroller manufacturers. Despite this global success, the company has never lost its local roots and is proud to be one of the few child car seat manufacturers still producing its products in Europe.

In total, over 90% of Britax Römer car seats sold in Europe are manufactured in Europe and more than 60% of its car seats are made at Britax Römer’s state of the art factory in Leipheim, Germany. With consumers increasingly conscious of where their products are manufactured, ‘Made in Germany’ is a high priority for the brand and the number of seats it produces from its Leipheim facility is expected to increase.

The latest marketing campaign from the leader in car seat safety centres on a short film which places safety and people at its core.

Made in Germany stands for quality, longevity and excellent engineering, but for customers of Britax Römer, Made in Germany embodies one thing above all: optimum child safety.

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Jellystone’s Rainbow Stacker Wins GOLD

Jellystone, the worldwide teething brand, wins the gold award for their Rainbow Stacker at this year’s Mumii Best Baby and Toddler Gear awards.

Jellystone’s Rainbow Stacker (RRP £14.95) comes on top in this year’s BBTG18 awards in the Best Teething Product category. Vigorously tested by nursery experts as well as real parents, the Stacker wins gold on it’s quality, usefulness and price point. 100% BPA, Phthalates and PVC free, Jellystone’s non-toxic and durable range is ideal for on-the-go parent. Waterproof, stain resistant and odourless, all designs come in a number of exciting shapes and colours.

Teether and toy combined, the Rainbow Stacker is multi-purpose and suitable for all ages.

For bubs, it’s a teether that provides relief for tender little gums. For older tots, the stacker toy can be used to encourage hand eye coordinating, creative thinking and develop those all-important problem solving skills.

Debi Smithson, Jellystone Distributor and Sales Director, comments; “We’re thrilled to win the highest ranking award for our Jellystone Stacker this year. Receiving Gold, especially when tested by real parents, just reassures the quality and durability of these products.”

For more information on Jellystone distribution via Slumberoo, please visit

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Boba X wins Gold

The Boba X (RRP £125) recently wowed nursery experts as well as real parents and picked up GOLD in this years BBTG18 awards. Going through a stringent shortlisting process and numerous testing, the Boba X comes on top in the Baby Carrier £75 - £130 category.

Unlike any other carrier on the market, The Boba X features an ergonomic seat that micro-adjusts from newborn to toddler, with zip-on seat extenders to support even the tallest of toddlers. This also includes a fully adjustable back panel to support their natural hip development in both front and back carry positions.

Key Features:

  • 7-45 lbs – No infant insert needed!
  • Certified Hip Healthy (spread squat (M) seat positioning)
  • Newborn ready with built-in neck support
  • 100% soft cotton construction and machine washable
  • Legs out padding for baby’s comfort
  • Easy to adjust dual shoulder and chest straps on smooth sliders
  • Contoured and crossed straps for personalised fit and comfort
  • Supportive, wide padded waistband

Debi Smithson, Boba Distributor and Sales Director, comments: "We are really pleased with the Gold award at this year’s BBTG18. We know the Boba X is an exceptional baby to toddler carrier but it’s always great to receive recognition in the industry, especially when tested and voted by parents."

For more information on Boba distribution via Slumberoo, please visit

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Hippychick stack up even more awards!

Hippychick are proud to announce they have won two Best Baby & Toddler Gear awards for their very own Hipseat and Hammam Hooded Towel.

The Hippychick Hipseat won Bronze in the best Baby Carrier under £75 category. The Hipseat is renowned for its durability, style and comfort. It is tough, hardwearing and machine washable, so it can go anywhere! Specifically designed to address one of the root causes of adult back pain, the Hipseat provides a firm shelf for the child to sit on and supports their increasingly heavy weight from underneath.

Hippychick’s Hammam Hooded Towel claimed the Silver prize in the Best Baby Towel category! Really soft and cosy, these baby towels are lightweight, very versatile and fast drying. They can be used for swimming, bath-time and for keeping little ones cosy on the beach. Highly durable and soft to the touch towels, they come in two fresh and classic colours: red/white stripe and blue/white stripe - striped on the outside and towelling on the inside. Really soft and cosy, these baby towels are lightweight, very versatile and fast drying. They can be used for swimming, bath-time and for keeping little ones cosy on the beach. Highly durable and soft to the touch towels, they come in two fresh and classic colours: red/white stripe and blue/white stripe.

For more information on either of these products contact Independent Nursery Specialist, Mike Bird on 01278 434440.

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Emma’s Diary fined £140,000 for selling personal information for political campaigning

The Information Commissioner’s Office (ICO) has fined Lifecycle Marketing (Mother and Baby) Ltd, also known as Emma’s Diary, £140,000 for illegally collecting and selling personal information belonging to more than one million people.

The data broking company, which provides advice on pregnancy and childcare, sold the information to Experian Marketing Services, a branch of the credit reference agency, specifically for use by the Labour Party. Experian then created a database which the party used to profile the new mums in the run up to the 2017 General Election. The Labour Party was then able to send targeted direct mail to mums living in areas with marginal seats about its intention to protect Sure Start Children’s centres.

The ICO investigation found that Emma’s Diary’s privacy policy did not disclose that the personal information given would be used for political marketing or by political parties. This is a breach of the Data Protection Act 1998.

Elizabeth Denham, Information Commissioner said: “The relationship between data brokers, political parties and campaigns is complex. Even though this company was not directly involved in political campaigning, the democratic process must be transparent. All organisations involved in political campaigning must use personal information in ways that are transparent, lawful and understood by the UK public.”

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