Nursery Online - Latest News
And so it goes on…

I wouldn’t like to be a commercial landlord these days with House of Fraser closing a number of stores adding to their woes. I do wonder if they’ve taken into consideration when deciding which ones to close that some towns could end up with no shops on the high street!

Retailing as in bricks and mortar stores appears to be shrinking. However, consumer shows seem to be taking over, with several happening over the summer months.

The Baby Show at the NEC was well attended despite clashing with a certain wedding and wasn’t there something about a game of football? With over 200 exhibitors and plenty of visitors, it was considered a major success.

The Pregnancy & Baby Fair Roadshows start with Bodrhyddan Hall, in North Wales next month with another four to follow.

Pregancy2Baby took place last weekend. The UWE Conference Hall is a great place for a baby show with lots of parking just outside. With almost 4000 visitors, ticket sales were 50% up on last year!

Cumbria are getting in on the act with their show in Carlisle on July 29th. Another good line-up for local parents.

These last two are important because they are organised by independent retailers – is it a case of ‘if you can’t beat them’? Maybe other retailers should get together and create a show in their area. Perhaps something more along the lines of an open day?

However, there are too many big shows and as a result, sales volumes are falling.  The organisers are organising more and more shows, afraid that if they don't do a show in a particular city, their competitor will. Each show is servicing a smaller catchment area.

Shows are great for launching a new brand but some established suppliers are falling out of love with them. Falling sales per show and rising costs, add that to the loss of staff time and it becomes unsustainable.  Consumers expect big discounts, they come just for the bargains. Cheap! Cheap! Does this fit with your brand?

- Cathy

PS: Spotlights this month include Rain & Wet Weather Protectors (it WILL rain soon, I’m sure!!). Advertorial copy is needed by next Monday – the 11th. Two weeks later, on the 25th, we need copy for Slings & Carriers.

July will see Spotlights on Christmas Gifts and Keeping Baby Quiet (no not that – we mean comforters, sleep aids etc!!).

For further information contact Lyn on 01304 374169 or 07971 700979 or email on

And don’t forget that we also have an International Newsletter. Exporting is the way forward for many and getting your brand ‘out there’ can help enormously. And it’s FREE! (unless of course you would like a banner ad??). Send your press releases to by the end of next week please.

Nomi by Evomove & Tripp Trapp by Stokke come out tops in Stiftung Warentest

The Stiftung Warentest has tested 20 children's high chairs, 12 were growing staircase highchairs and eight highchairs and folding chairs. They found that eleven chairs were faulty with seven containing too many pollutants.

Simple up and folding chairs fit children up to three years. The models tested by Stiftung Warentest can be partially folded. In contrast, staircase chairs grow with the child so children are still ergonomically correct as they grow.

The two test winners scored with a grade of 1.6 just over the very good with a third model also performing well. Five highchairs were rated satisfactory and one sufficient. However, there were eleven poor children's highchairs in the test.

When children start sitting in their highchairs they put everything in their mouths. They suck on the fabric and put food on the tray before they eat it. Therefore, the Stiftung Warentest sets the same strict limit values for pollutants for materials that are accessible to the child in the chair as for small children's toys. In the test, they found:

Very high amounts of formaldehyde which irritates skin and mucous membranes and can cause cancer as well as allergic skin reactions.
Naphthalene which can probably cause cancer.
Plasticisers DINP (diisononyl phthalate) and DEHP (diethylhexyl phthalate). DEHP can impair fertility and damage the unborn child.
High levels of TDCPP - a flame retardant believed to cause cancer.

The Stiftung Warentest also found problems in construction in two of the tested highchairs which they believe are serious safety issues.

They also criticised highchairs with almost vertical backrest for children from six months.

The complete report can be purchased here.

The Nomi highchair is available in the UK though DCUK: or email and the Stokke Trip Trapp at or 0800 9805 779

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Shnuggle and Babycup team up for '#bossmum' event with Apprentice star Jessica Cunningham!

Boss Mums from the world of celebrity, the blogging community and popular nursery brands came together last night for the ultimate BOSS MUM event, hosted by ‘Apprentice’ star and ‘Mother of Maniacs’ blogger Jessica Cunningham.

The event celebrated the power of mums who have made their mark through blogging, being an inspirational celebrity mum or having created successful brands, and welcomed not only key influencers, but celebrity mums too including Stacey Solomon, Jacqueline Jossa, Cara Delahoyde and Rachel Adadeji.

In a panel debate session, Jessica spoke to Stacey and Jacqueline about the highs and lows of being a celebrity mum, with the ladies offering advice to bloggers on how to deal with the work/family juggle and having confidence with motherhood. This closely followed by top mummy blogger chat with The Fat Funny One and Mre.Souer, both providing great tips on how to build a blog into a business.

The event was also a chance for bloggers and celebrities to get up close and personal with some of the key brands in the nursery industry who were all created by parents for parents. Sinead Murphy, Co-Founder of Shnuggle and Sara Keel, Founder of Babycup were among the brands invited to come along and talk to guests about their experience of setting up a successful brand and the challenges they have faced along the way. Guests were also able to interact with all the award winning products on show, including the innovative and hugely popular Shnuggle Bath, and Babycup First Cups - the mini open cups designed for healthy weaning.

With further activity planned in collaboration with Jessica, Shnuggle and Babycup are certainly Boss Mums who are rocking success!

For more information on the great products from both brands, Shnuggle can be contacted at and Babycup at

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Introducing our new arrival!

It’s arrived! SnüzPod3 was officially born on 4th June, 2018! Our new arrival boasts a stunning new look and brand new features, including a reflux incline, a wider and lighter lift-off bassinet and dual-view breathable mesh sides, making it the perfect sleep solution from newborn to six months.

Larger and lighter lift-off bassinet: 20% bigger yet 30% lighter, making it more spacious for baby and easier to lift and go for use around the home

Added reflux incline: Perfect to help soothe and reduce reflux symptoms, providing that extra bit of comfort when it is needed most

Additional breathable mesh side: Helping parents view their baby from all angles and promoting increased airflow.

If you'd like to enquire further or would like to stock SnuzPod3, please contact

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Create Sound & Rhythm With The 6-in-1 Music Maker

Play the drum, shake the tambourine, ring the bell, scratch the board, rattle the ball or play the xylophone with the innovative 6-in-1 Music Maker. Toddlers love exploring sounds and rhythms as they experiment with music.

As the world’s largest producer of wooden toys, Hape is clearly dependent on the use of natural materials. A full line of bamboo toys takes advantage of the special properties of this highly renewable material. Plastic parts are ensured durable enough to last for generations in order to encourage toys to be passed down rather than tossed out.


  • The 6-in-1 Music Maker is a multifunctional guitar-shaped toy instrument that features six different musical elements, including a drum, xylophone, rattle ball, bell, scratch board and tambourine
  • Easy to carry around
  • Features bright colours and strong graphics
  • 6-in-1 design
  • Made from high-quality, durable wood
  • Satisfy all a child's musical needs
  • Exploring sounds and rhythms as they experiment with music
  • Contents: drum, xylophone, rattle ball, bell, scratch board and tambourine and add 1 sticker

The Hape 6-in-1 Music Maker retails around £29.99

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It’s official – we’re one of the best

The team at Little Chick London is celebrating having just been announced as a finalist in the SME Hertfordshire Business Awards 2018 for Best New Business.

Rachelle Harel, director of the company, comments: “We are overwhelmed to have reached the finals of these awards. We are a relatively young business and have hopefully already made our mark in the baby products industry; but to be recognised by SME Hertfordshire Business Awards, which has numerous entries and is open to companies in lots of different industries, is fantastic recognition of everything we’ve achieved so far.”

The overall winners will be announced later in July.

For more information about Little Chick London contact Rachelle Harel on 07976 773486 or email:

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Hippychick welcome new Head of Sales Sarah Poole!

Sarah Poole is delighted to have joined the Hippychick team as Head of Sales to support the company’s ongoing sales growth. Having worked with some high profile brands, Sarah has an exciting track record in building sales through a diverse range of retail channels.

Sarah is passionate about great products and innovations as well as exceptional customer service and is keen to work with all our retail partners to ensure they are getting the most from their Hippychick ranges, from trusted “must-haves” to the latest practical innovations and newest designs.

Sarah will be supporting Hippychick’s Sales Executive Mike Bird and looks forward to bringing her skills and expertise to the dedicated sales and customer service team at Hippychick.

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Mothercare CVA threatened as Childrens World plans narrowly rejected

Mothercare subsidiary Childrens World has seen proposals for a company voluntary arrangement (CVA) rejected by shareholders, plunging over 300 jobs into doubt.

The move, which was narrowly rejected, was a key part of the retailer’s restructuring plan as it sought a rent reduction from Children’s World, a subsidiary which houses 21 of its stores.

Following the approval of Mothercare UK’s CVA last week, which is set to see 49 stores closed and rents reduced on the rest, plans for a similar strategy for Childrens World were thwarted.

Creditors were required to vote separately on the larger group’s three subsidiaries, including Mothercare UK, Early Learning Centre and Childrens World, which accounts for 21 of the group’s 152 stores and employs 331 people.

Though both Mothercare UK and Early Learning Centre managed to receive more than the threshold 75 per cent approval, Childrens World fell just short with 73.3 per cent.

“The CVA Proposals and/or any restructuring of Childrens World are not expected to affect the ordinary course of operations of Mothercare, which continues to trade as a going concern under the control of its directors,” Mothercare stated.

It added that this would not impact the ongoing transformation or refinancing plans, and it will now consider all options for the business including closure, which it acquired from Boots in 1996 and rebranded into Mothercare World stores.

Mothercare is now considering all options for the affected stores, including shutting the outlets, which employ 336 people.

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SnapDragon “Swoops” to rescue counterfeited children’s brands

SnapDragon, the legal tech company, has launched Swoop, an automated brand monitoring platform for brand owners, the first of its kind to be made publicly available.

Swoop has been created to enable brands to wage war with online criminal gangs of counterfeiters and copycats across all industries, including the child and baby industry.

In many markets, including children’s products, fake goods can be fatal or cause serious injury because counterfeits do not conform to the rigorous quality and safety standards genuine brands must comply with.

Profits from the sale of counterfeits can make their way into underground economies and frequently fuel illegal and criminal activity. Today, trade in fake goods makes up 2.5% of all world trade and is growing by 25% year on year. (Source: OECD)

Rachel Jones, Founder of SnapDragon, explains why she is driven to fight fakes online. In 2013 she became the victim of a highly sophisticated online counterfeiting scam, where her multi-award-winning baby product, Totseat, was copied and sold online by fraudsters.

To prevent any potentially unsafe and poor-quality products reaching unsuspecting consumers it was essential to fight back – ensuring customers, the brand and revenues were protected. Using Totseat’s extensive registered design and trademark portfolio, Rachel went to war with the criminals to protect her online customers and her business. She communicated daily in Chinese with the marketplaces selling the offending items until the counterfeits were removed. Word spread quickly. After years of helping other brands recover from similar fates (for free), the idea for SnapDragon and Swoop was born.

“Our goal is to drastically reduce the global sale of counterfeit goods. Fake goods can destroy brands. By enabling companies, large and small, to find fakes and by empowering them with the knowledge to take action, sales of counterfeit goods can be prevented, brands and the consumer can both be kept safe, businesses remain profitable and fund flow to criminal enterprises cut.”

The unique skills and specialist knowledge built up by SnapDragon’s team of linguists and IP experts over the course of three years of manual search for fakes and working in partnership with the world’s busiest online marketplaces has shaped the design of Swoop software.

This marks an important step change for the international online brand protection market. Before SnapDragon, online brand protection was unaffordable for the majority and available only to luxury brands. By offering Swoop as SaaS (software as a service) and at a price SMEs can afford, SnapDragon gives all companies access to a world-class, robust, brand protection strategy.

Fast and easy to use, the software lets brands of any size take control of their online reputation, helping them find counterfeits and copycat goods being sold online and subsequently report them for removal quickly and easily.

SnapDragon’s intelligent system is the most effective, fast and affordable brand protection service available to SMEs.

Swoop detects counterfeit and copycat products on the world’s busiest online platforms including Alibaba, Amazon and ebay. Links flagged by Swoop are reported for removal using copyright or registered trademarks and design rights by the brand or by the SnapDragon team.

The software empowers any brand, large or small, anywhere in the world, to understand and take action in real time against online infringement, thereby protecting revenue, reputation and ultimately protecting the consumer.

Swoop by SnapDragon is software as a service (SaaS) and currently in Beta. Swoop is available at four levels:

  1. Self-service Basic: SnapDragon's unique self-service monitoring offer - from just £300/month. Our proprietary software detects counterfeits and copies of your product on the world's busiest online platforms, displaying the results for subsequent action.
  2. Self-service Plus: SnapDragon's unique self-service monitoring offer covering multiple products. Our proprietary software detects counterfeits and copies of your product on the world's busiest online platforms, with selected take-down services provided.
  3. Managed – Advanced: SnapDragon's professional service where multiple products are monitored and take-down services are provided in support, enabling you to prioritise key platforms and sellers for action.
  4. Managed – Premium: SnapDragon's full-service offering for brands with multiple products, where monitoring and takedown services are delivered on an ongoing and continual basis. Within this managed service and with significant experience of manufacturing, our international team also provides additional guidance and support on manufacturing and the supply chain.

Swoop results can be integrated seamlessly with the activity of in-house or third party legal counsel, ensuring all formal legal actions, from ‘cease and desist’ letters to the full process of litigation, are transparent and tightly managed.

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New Cumbria Baby Show

Baby Boutique Carlisle and Preston have founded Cumbria's first ever baby show! The aim is to provide Cumbria with the same coverage that the rest of the country receives with nursery shows.

Being a good two hours drive at least from the usual venues, it was felt that Cumbria needed their own show! There will be amazing show offers on the day on not just prams but clothing, car seats, nursery furniture and bedding and it is all under one roof! There will be exhibitors from around the country with unique different Baby Products that we normally aren't seen in Cumbria!

In addition, the show will be giving away a Venicci Travel System to one lucky Winner on the Day to take away! Everyone who books a FREE ticket will be automatically entered into the prize draw!

The show will be taking place at Carlisle Race Course on July 29th, from 10am to 5pm.

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Pregnancy2Baby Show – a review

The second Pregnancy2Baby Show took place last weekend at the UWE Conference Centre near Bristol. I say near Bristol because it is actually close to where the M4 meets the M5. This gives easy access for consumers up the M5 from the south west, down the M5 for Birmingham, and along the M4 from south Wales and the south coast.

The Pregnancy2Baby Show take pride in being an intimate, informative show with friendly leading experts on hand to offer visitors professional and clear advice. This is especially important for first time parents who can often be bewildered by the variety of products available. The show is really the perfect opportunity for prospective parents/parents to see and try out lots of different brands under one roof.

There were a number of talks throughout the two days helping visitors learn about yoga, hypnobirthing, massage, first aid and, importantly in-car safety. Being passionate about in car safety, there were also IOSH accredited car seat fitters on hand to ensure the car seats chosen were suitable for the purchasers’ vehicles.

Visitor feedback was extremely positive with many asking as they left "when is the next show"! The answer to that is still under wraps as dates have yet to be finalised.

For more information, visit

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