Nursery Online - Latest News

From various snippets that have been mulling around I have come to a conclusion. I’m not saying it’s the right conclusion – in fact I hope that I’m wrong. But it’s hard to escape from these depressing thoughts.

I’ve just come back from a few days in Poland visiting the Kids Time fair in Kielce. All eight halls, expanding from seven last year. It was a vibrant show, with 520 exhibitors; well over 7,000 visitors. Many exhibitors were distributors with several brands under their wing so in total there were probably a couple of thousand brands to view. Even large companies such as Britax and Dorel deemed the show worthy of their attention! Eastern Europe is buzzing.

And this is in contrast with how companies are treating retailers in the UK. The unfortunate conclusion I have come to is that in Britain, suppliers no longer wish to communicate with retailers. OK they might send you some emails if one, you are already selling their products and two, you are big enough to be worthy of their attention. But in general, many retailers are fast becoming unwanted and unloved!

It’s all very well to moan and it’s too late now for the bigger suppliers to change their mind about coming to the Harrogate Nursery Fair though I understand there’s a few small stands available for smaller companies.

What would happen if all the UK buyers came to Harrogate at the end of the month and swapped their current product offering to those brands who do care about the nursery trade? I predict it would be a success for both retailer, the caring supplier and, in the end the consumer.

Large out-of-town stores apparently have had their day; online companies are finding their costs are shooting up with the huge amount of returns so I predict it won’t be long before a nice, local, independent shop with a choice selection of products will be THE place to shop.

And that’s a conclusion I hope is right!

- Cathy

PS: Just one Spotlight for this month and that is on Travel. We’re including everything that mum and baby needs to get out and about this summer (which I hope will be warmer than it is now!!). That includes things to keep the sun at bay as well as the useful gadgets. All those things that will sell, if only the consumer knew about them.

After that it’s time for our Harrogate previews. Many exhibitors are taking advantage of the extra pre-show publicity that Nursery Online can offer. Actually, it goes further than that, as Nursery Online advertorials reach over seven thousand subscribers across the globe including many who won’t make it to Harrogate. These little messages go a long way to establishing the reputation of the brand even if you are not yet ready for exporting!

As usual, your contact for all things promotional is Lyn on 01304 374169 or 07971 700979 or email on Gilly is currently on maternity leave but we look forward to welcoming her back in due course.

Be Baby Ltd announces exciting expansion with Babymule acquisition

Marking an era of impressive growth and international expansion, Be Baby Ltd - owners of the multi award-winning weaning brand Tidy Tot – announce the acquisition of Babymule.

Building from its pioneering and expanding product portfolio of weaning products under the Tidy Tot brand, Be Baby Ltd now turns its attention to the equally dynamic Changing Bag category with the acquisition of the well-established adventure lifestyle brand Babymule.

Established in 2010 Babymule specialises in stylish and practical changing bags designed for parents seeking high quality bags with trend-driven designs and clever, functional features.

The Babymule Original bag has an innovative ‘3 ways to carry’ design switching effortlessly from backpack to messenger or clip to the buggy making it clear value for money and a winning offer for active parents. Parents love the unisex design, premium fabrics and handy accessories which include a separate nappy pouch, wet bag in hideaway purse, bottle insulator and padded changing mat and there are already plenty of exciting NPD launches planned in 2018 as part of the acquisition.

Jennifer Unsworth, Owner/Director of Be Baby Ltd, comments: “We are thrilled to capitalise on our continued success with the Tidy Tot brand and expand our business into a new category for Be Baby Ltd, bringing our knowledge and expertise to grow what we believe to be a highly unique and stand-out brand in the category. We have some exciting partnerships and NPD launches planned for the Babymule brand which we are confident will take it to an exciting new level over the coming year.”

The Babymule product lines are available from Be Baby Ltd:
Tel: 01625 404 380

Go to the Top   |   Return to Main Page

Toys R Us has gone

Administrators have been appointed to begin "an orderly wind-down" of the UK's biggest toy retailer following the failure to find a buyer.

All 105 Toys R Us stores will remain open until further notice with a large sale of remaining products expected. The administrators said this would happen in stores only, as the online service and click-and-collect will be closed immediately.

The struggling business had been attempting to find a buyer, but its chief executive Graham Harris said it had "not been possible to secure a solvent sale of the business and as a result, we now have no alternative but to enter into an administration process."

Toys R Us has been facing a £15m tax bill. However, poor sales have made it unlikely that it can make the payment. Toys R Us managed to stave off administration in December after it struck an agreement with the Pension Protection Fund (PPF) to inject £9.8m into its retirement scheme over three years. The scheme has a shortfall of £38m which will now be transferred over to the PPF.

So why has the company failed?

There are many theories, most of which centre around the fact that large out of town warehouses are no longer in favour and they haven’t moved with the times by providing ‘an experience’ to shopping!

A lesson for nursery retailers there?

Go to the Top   |   Return to Main Page

BabyHub supports women's health advocate for underserved women and girls around the world

BabyHub, creators of SleepSpace, a revolution in design and a multi-functional safe space for babies and toddlers, has pledged to support women’s health advocate, and founder and CEO of ayzh (pronounced "eyes"), Zubaida Bai.

Zubaida Bai is a pioneer in health and livelihood solutions for underserved women and girls worldwide. Based in India, her social enterprise, ayzh, creates innovative and essential healthcare products to improve the health and wellbeing of women and girls across their reproductive lives. Mother of three and influential Ted Speaker, Zubaida is applying her unique passion for women’s health, and her educational expertise to create a brand that’s vital for changing lives, and raises awareness for women’s health around the world.

BabyHub is supporting this mission with the purchase of one janma, a Clean Birth Kit, for every purchase of a BabyHub SleepSpace; meaning parents buying in the UK will know they are supporting a safe birth for a mum in a developing country. Janma was the first product that Zubaida Bai launched her company with, and was a result of a visit to one of the poorest communities in India, where more than one million mothers and babies lose their lives in the developing world each year, due to uncleanliness at the time of childbirth. Packaged in pink biodegradable jute, a design that mothers can reuse as a purse, the kit provides both cleanliness and dignity.

The brainchild of Catherine Curtis, SleepSpace is the first of many innovative baby products from the pioneering new brand BabyHub. Founder and Director at BabyHub, Catherine comments, “We feel very passionate about the work that Zubaida and her company do, to support women and girls in less privileged countries, and ensure their health is of the upmost importance during child birth and after. We wanted to show our support with a birth kit donation for every SleepSpace purchased.”

Commenting on the partnership with BabyHub, Zubaida Bai said, “It is important to demonstrate how together we can make a difference to women’s health solutions for the better. The support from BabyHub is vital in raising awareness of the poor conditions some mothers have to endure during childbirth. To date we have sold more than 300,000 kits to health institutions in 20 countries, touching the lives of more than 600,000 women and newborns.”

SleepSpace, is a revolution in design and a multi-functional safe space - it can be used as travel cot, play area, insect-free zone and children’s play teepee. So simple to use, SleepSpace can be easily opened and closed and moved even while holding baby. And its innovative pyramid design provides style and structure for babies from birth to 36 months. SleepSpace is also the world’s first travel cot to feature a safe-to-use mosquito net cover.

This truly portable space is ideal for use in the home, out and about and for family holidays abroad, and it comes with its own sleek carry bag. Weighing just 6kg, it is quick and easy to assemble, and comes in four vibrant colours, Pebble, Kiwi, Tangerine and Ruby. And what’s more, when it’s no longer needed as a travel cot, SleepSpace can be transformed in to a play-tepee.

BabyHub SleepSpace is priced at £179 and comes complete with a play teepee. For more information please visit

Go to the Top   |   Return to Main Page

Our test winner just got better: the infant car seat Evoluna i-Size 2

Kiddy’s test-winning Evoluna i-Size, currently the only group 0+/i-Size infant car seat awarded an excellent 1.5, just got better. As of February 2018, its successor the Evoluna i-Size 2 is available in the 2018 collection.

In the independent consumer test conducted by Stiftung Warentest and ADAC in May 2016, only one of 26 seats was awarded “excellent” (1.5): Kiddy’s infant car seat Evoluna i-Size. To this day this rating is unprecedented and marks a peak score among infant and child car seats. With its futuristic design and glowing colours, the Evoluna i-Size is a looker and nearly unbeatable in terms of safety and comfort. It is i-Size certified and globally the only infant car seat with a unique and patented omni lie-flat function that can be used outside and inside the car.

This winning model was further optimized and improved in many details. The new sleeker and more ergonomic handlebar also comes with two additional attachable side impact protection capsules. In addition, the canopy attachment was functionally enhanced.

Like its predecessor the Evoluna i-Size 2 also offers the patented omni lie-flat function technology. This roomy rear-facing infant car seat can facilitate an upright or flat sleeping position in the car.

The tough outer shell offers maximum protection in the event of an impact, whilst the lie-flat position is a healthier, comfortable way for the little ones to travel. Lie-flat travel offers important health benefits for a baby - for their bones, their spine, their lungs, their stomach and their heart; whether in the car, at home or on a stroller.

Minimised risk of misuse and hassle-free installation are also typical for theEvoluna i-Size 2. The infant car seat can be installed and removed quickly and safely with one click only.

In a combination with the matching adapter the Evoluna i-Size 2 turns into a versatile travel system with a wide range of strollers and buggies.

The Evoluna i-Size 2 is available as of February 2018, in eght colours: Spring Green, Chili Red, Mountain Blue, Mystic Black, Berry Pink, Summer Blue, Cactus Green, and Polar Grey.

Go to the Top   |   Return to Main Page

Is this the only BREXIT-proof market? Women still booking private births, bucking the austerity climate

B is the only UK-wide magazine that is aimed at High Net Worth, affluent, AB women who choose private maternity care. With a private birth at one of the country's top private maternity hospitals costing upwards of £20,000, this is one area that is not affected by stock market swings or nerves about BREXIT.

And with celebrities and well-known personalities like the Duchess of Cambridge, Amal Clooney and Jools Oliver choosing to give birth at establishments like The Lindo Wing, The Portland Hospital and the Chelsea and Westminster Hospital, you can place your products in front of people who can easily afford them and who are major influencers on other mummies-to-be.

You too can reach celebrities and people of High Net Worth via the private maternity wards - now including The Portland Hospital - with B. We also distribute to:

  • Private ultrasound and testing clinics
  • Private Obstetricians and Midwives, especially on Harley Street
  • Private ante-natal classes and groups

As well as our retail partners:

  • Harrods
  • Fenwicks and Bentalls
  • I Love Gorgeous
  • Rachel Riley
  • Amaia Kids
  • Huggle
  • Peppermint Kids

Plus 80 of the top independent nursery stores around the UK.

Our next issue is the Blooming Issue, distributed March to May. Deadlines for advertising; 2nd March. You can work with us in the pages of the magazine, on our website or across our social media channels.

If you would like to work with us and promote your products to our affluent readers, get in touch by emailing us now

Go to the Top   |   Return to Main Page

Britax Römer’s DUALFIX i-SIZE Wins iF DESIGN AWARD 2018

Britax Römer’s DUALFIX i-SIZE was the winner of this year’s iF DESIGN AWARD in the Product - Babies/Kids category.

The premium car seat was selected by the 63-member international jury of independent experts due to its major advancements in comfort, safety and design. iF International Forum Design GmbH is the world’s oldest independent design organisation and one of the most popular awards of its kind.

International Forum Design GmbH received more than 6,400 entries submitted from 54 countries this year in hopes of receiving the renowned seal of quality. The DUALFIX i-SIZE was recognised for its aesthetic, curved black shell as well as its superior engineering that makes parent’s lives easier and children safer on car journeys. Providing the ultimate luxury of comfort to both parents and children alike, the 360 degree rotatable car seat can be used either rearward or forward facing with easy entry and exit for the child. It comes with six recline positions in both directions for comfortable sleeping, including ergonomically flat positions for newborns, thanks to the newborn insert. Additionally, the deeply padded side wings provide optimum security along the entire seat – similar to a soft cocoon.

“Our aim with the DUALFIX i-SIZE was to achieve elegant simplicity in both form and function,” stated Richard Frank, Engineering and Product Director EMEA. “We are thrilled it was honoured with the iF DESIGN AWARD for its sleek look and sophisticated engineering.”

The DUALFIX i-SIZE was developed with Britax Römer’s renowned crash testing capabilities and is made in Germany – including engineering, crash testing and manufacturing. Its stylish fabrics and covers are also made in Europe and available in Cosmos Black, Flame Red, Storm Grey, Olive Green, Moonlight Blue, Wine Rose, Blue Marble, Sand Marble and Mystic Black.

The DUALFIX i-SIZE with ISOFIX is suitable from birth to 105 cm (birth – 4 years) is available from £430. For more information, please go to

Go to the Top   |   Return to Main Page

ClevaMama® Universal Footmuff range

ClevaMama's luxurious footmuffs are excellent quality and very affordable. Available in Grey and Black, suitable for car seat and buggy, with RRP starting from £26.99 they are sure to be a hit with your customers.

The ClevaMama Universal Footmuff is ideal from newborn to three years and the Car Seat Footmuff is suitable from birth and car seat stage 0. The central zip makes it super easy to get baby in and out in seconds. The bottom opening is also a great idea as it keeps muddy boots outside the Footmuff whilst the water resistant shell ensures little one is kept warm and toasty at all times.

The features include:

  • Fleece lined and water resistant shell
  • Chest opening for easy access
  • Pull-tie hood for colder days
  • Universal Footmuff RRP: £59.99
  • Car Seat Footmuff RRP: £26.99


Ireland: +353 1 8770724

Go to the Top   |   Return to Main Page

Dreamy new gift sets from Snüz set to cause a splash!

From the brand behind the iconic SnüzPod 3 in 1 Bedside Crib and striking SnüzKot Collection, comes yet another stylish product. Launching this Spring, Snüz are thrilled to unveil an exciting range of baby gifts.

Sure to make the perfect present, the gifts are suitable from birth. Each product is available in the brands much loved Designz prints promising a contemporary and stylish finish. With five to choose from including Geo Mono, Wave Mono, Geo Breeze, Wave Rose and Cloud Nine, there is something for everyone!

Make bedtime fun and cosy with Snüz’s ultimate Bath and Bed set. Including a hooded towel and bath mitt made from extra absorbent and cosy micro cotton, as well as a super soft sleepsuit with integral scratch mitts, suitable from 0-3 months, the evening routine is sorted. Not forgetting the adorable bear ears for the towel and mitt there is an added cute factor that every new baby gift needs! The Baby Hooded Towel can also be purchased as a separate gift.

Also launching is the Sleepsuit and Comforter Gift Set complete with the brands breathable jersey cotton sleepsuit that can be found in the Bath set and a snuggly matching comforter. At under £20 this is an affordable baby shower or newborn gift.

Commenting on the arrival of the new gifts, Mark Nicholls, Marketing Director at Snüz said: “The Designz collection has been such a phenomenal success we knew we wanted to expand the range and are so excited to now be able to offer our retailers and customers even more products in these bestselling prints. As always, we have used the highest quality fabric, so little ones will not only look stylish they will be comfortable too.”

For trade enquiries, please contact the Snüz team on

Go to the Top   |   Return to Main Page

What would you do with £5,000? Just ask the Nûby “Selfie” Soother Winner!

A surprised mum has won a £5,000 jackpot from Nûby, the baby feeding accessories brand. Mum of three, Emma Nelson, didn’t realise she had won until a team from Nûby turned up on her doorstep in Selby with the enormous cheque.

Emma entered the #NubySelfie competition several months ago. To enter she had to take a photo of her daughter Katy (aged 9 months) soothing on a Nûby “Kiss” Selfie dummy and then upload it to an App on Nûby Facebook. The competition ran for six months with over 30,000 dummies being sent out to parents wanting to enter. Each month a lucky winner has received £500 and a bundle of Nûby baby goodies. The competition ended with lucky Emma winning the £5,000 Grand Prize.

Head of Marketing, Helen Curran, said “We thought parents would love the Selfie competition because they love taking photos of their babies and sharing them, but we didn’t expect it to take off quite as well as it did. As a result of the demand we’ve launched a new range of Selfie Rabbit and Dog designs (RRP £2.25) in Boots with another competition ending in July 2018.” The campaign has delivered impressive results with Nûby dummies up 197% year on year (IRI Volume Data, 12 weeks period, w/e 27.01.2018).

Go to the Top   |   Return to Main Page

Last few stands remaining

Harrogate International Nursery Fair confirms that allocated space for the 2018 show is almost sold out with just a few stands remaining.

Latest companies to sign up include Mee-Go – offering highly rated travel systems and top-quality furniture with beautiful Picci and Dilibest brands; and M J Mark, leading manufacturer and supplier of quality wicker cribs, rocking horses and doll’s cribs and prams.

Adrian Sneyd, show organiser, comments: “Companies have left booking stands until the last minute this year, but the last few weeks has seen a flood of new enquiries and consequently all three halls of the Harrogate Convention Centre are almost fully booked, with just a few spaces remaining.”

New for this year is the New Product Showcase which will be the first port of call for retailers and buyers seeking the latest new product launches. In addition, the Baby Products Association has organised a great line of speakers for its annual Seminar Programme and will also be announcing the winners of its BANTA and Concept & Innovation Awards.

Full details about the show and free registration is available on the website at – for companies wishing to snap up one of the last remaining stands, contact Adrian Sneyd on 01902 880906 or email:

Go to the Top   |   Return to Main Page


It seems as though some of you are getting some spam – supposedly from Nursery Online as it has pinched our tagline ‘Nursery news while it’s still news‘ and asking you to click through for your invoice.

Like all spam, we’ve no idea where it came from but I’ve had a few like this. Seems like it’s the latest spam fashion!

For the record, if you are getting an invoice from us, it will be in an email from me with the invoice as a pdf attachment, and you should receive it in the first week of the month.

Go to the Top   |   Return to Main Page