Nursery Online - Latest News
Marketing is…?

I have no formal training in marketing. I’ve never even held a job in marketing, so I’m hardly an expert. On the other hand, I’ve been on the receiving end of marketing all my life; partly as a consumer and partly as a journalist receiving marketing messages.

I’m also an avid reader and have read a lot about the best ways to sell your product. One thing crops up time and time again – you need to profile your ideal customer. Over the last few years, this ideal customer has moved from being the retailer to being the consumer and most press releases are now geared up to telling the consumer about the new product.

Note that I said telling. So many releases come with statements like – the new Megaglide has this feature, this feature and that feature. Nothing about why that feature is of any use. OK sometimes that is obvious – it comes complete with a raincover. But it wouldn’t hurt to spell out why that’s a good thing – no need to purchase a separate raincover to protect baby, the Megaglide comes with a quality, easy to use, specially designed…. You get the idea?

But back to your ideal customer. Having your product sold by an enthusiastic retailer will shift more stock than trying to persuade a mum through Facebook, Twitter or Instagram. I’m not saying these media are useless – far from it. But don’t assume that that is all there is to marketing.

- Cathy

PS: Just one more Spotlight before Christmas – if you have products suitable for Twins now’s the time to get the word out. Need copy as soon as possible please!

But don’t rest on your laurels! January isn’t far away and we’ve got more Spotlights in the New Year – the first being Potties and Toilet Training followed by Bathtime! Copydates are 8th and 22nd respectively.

If you want the complete list of Spotlights for 2018, click here.

As usual, for more information on these or any other advertising with Nursery Online contact Lyn on 01304 374169 or 07971 700979 or email on or Gilly on

Do you have an innovative new baby product idea?

The deadline to enter the Baby Products Association’s 2018 Concept & Innovation Awards is fast approaching – you have until 4th January 2018 to get your entry in and be in with a chance of gaining international recognition for your exciting new product design.

A panel of expert judges will be shortlisting entries after this deadline and a handful will be invited to personally present their product idea in a central London location.

From these four finalists will be chosen, and these will be invited to present their entries to the entire UK nursery industry at Harrogate International Nursery Fair at the end of March, where the winners will be announced.

Julie Milne of the Baby Products Association said: “The Association encourages innovation and for many years these annual awards have provided the platform to market. Entrants will gain expert advice as to the viability of their product and finalists will receive guidance in the process of getting an idea into production and out into the market place.”

More information and entry forms can be downloaded from the website HERE – or visit and click on the ‘awards’ button.

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SpaceCot flies high with a constellation of awards!

Since launch in the UK in February, SpaceCot has received rave blogger, journalist and customer reviews, and has partnered with many major international retailers and independents.

Last week saw two more accomplishments for the brand. A Gold at the Mother and Baby Awards for Best Travel Product over £25 took the UK total number of awards for SpaceCot this year to five! The brand which faced stiff competition in the category was crowned winner at the prestigious awards ceremony last Tuesday.

Further afield, after a successful launch in France in the summer, SpaceCot was voted by key parenting bloggers and consumers, at the renowned blogger conference E-fluent, as one of the best innovations in the World of Sleep Category in the awards - Le Grand Prix des Influenceurs.

Managing Director, Julian Jantke, comments: “We are delighted to have won so many awards since launch in the early spring. To win Gold at the Mother and Baby Awards and a first award in France is the perfect end to a very busy but rewarding 2017! We are looking forward to working with many new international distributors and with our UK distributor, Hippychick, to grow SpaceCot further into 2018.”

With its unique design, SpaceCot opens and closes in under three seconds without the need to bend down, so it is quick and easy to set up when parents need it most. With baby’s comfort in mind, it is designed with all the strength, safety and comfort of a permanent cot, giving parents that extra reassurance.

With a detachable upper level for young babies, SpaceCot grows with baby and is suitable from birth to three years, making it great for travel or to use as a playpen at home. It is made from removable, washable eco-friendly fabric, and comes with a comfortable foldable integrated mattress, and a protective travel bag.

The new winter 2017 edition with design updates and improvements comes in Biscuit, Midnight Grey and NEW silver and new for 2018 are the soft fitted sheets.

For UK trade enquiries contact Hippychick or call 01278 434 440.

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Cybex and gb to launch 85 new products in 2018

Cybex and gb, the brands renowned for the development of its luxurious pushchairs, carriers, and car seats, has raised the bar high for 2018 with a total of 85 new products set to launch.

Its range of new products will span across all of its categories including car seats, pushchairs, carriers and home, and will combine innovation, advanced safety, unique design, and intuitive functionality.

The products, which will be announced next year, have been developed by Cybex and gb’s in-house knowledge and expertise, and in partnership with some of the leading fashion designers across the world. A range of new luxurious colours and fabrics will also be available.

Luke Burns, UK GM said: “Next year is set to be one of the most exciting years for both Cybex and gb as we launch 85 brand new products to the market.

“This past year, we have been developing our products in line with what consumers want and need. We want our products to make a real difference to the lives of modern parents, whilst ensuring exceptional safety is a top priority.

“We believe our new line of products will lead the way in the parenting industry and will ensure parents are confident that they have a product that combines the latest in design, safety, and functionality.

“We’re also excited to reveal we will be launching our new hi-tech brand, CBX, next year with products designed for the tiniest explorers. Keep your eyes peeled for some ground-breaking innovation across all of our brands!”

For more information about Cybex and gb, please visit and

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The flock to watch!

There’s great excitement at Green Sheep Group HQ, following the multi-award winning nursery brand’s listing in The Sunday Times Fast Track Ones to Watch 10, as part of its annual Virgin Fast Track 100 table.

A truly proud moment for the team behind the multi award winning SnüzPod.

Now in its 21st year, The Sunday Times Fast Track league tables, were revealed recently (Sunday 3rd December) and ranks Britain’s private companies with the fastest-growing sales over the last three years. The ‘Ones to Watch’ features the top ten companies who are set to grow rapidly in the future, making this an outstanding achievement.

All shortlisted companies are visited by the Fast Track research team and assessed for inclusion, and the Green Sheep Group are delighted that following their assessment they made the cut.

Commenting on the news Roger Allen, Chief Executive at Green Sheep Group said: “What a fantastic year at Green Sheep Group! The valued connections we have made and professional approaches we’ve received have surpassed anything we’ve seen in our history. Being named in the Sunday Times Fast Track Top 10 Ones to Watch has rounded off a breath-taking year!”

He continued: “It really has been the best year yet. Raising capital alongside the launch of 40 new soft goods products and the immediate sell-out of SnüzKot, our much-awaited follow up to the award winning SnüzPod, has kept us busy all year.

“We’ve had a great year in partnership with John Lewis alongside an extremely close relationship with Mothercare and Amazon and other key retailers has seen the continuing benefits of achieving the right balance between clicks and mortar channels.”

For more information about The Little Green Sheep visit

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Babymoov ends 20th Anniversary year on a high

As the year draws to a close Babymoov celebrate their 20th anniversary successes having walked away with no less than six awards in this year’s 2017 LovedByParents awards and the 2018 Mother & Baby awards.

Coming out top of class in the Babymoov range were the innovative NEW Nutribaby(+) which received a double Platinum for Best Kitchen Appliance; the NEW Dream Belt which received a Gold and Silver award for Best Maternity Innovation and Best Pregnancy/Maternity Product; and the 0 Emission Babycamera which was also awarded a Gold and Silver award for Best Nursery Innovation and Best Video Monitor.

Commenting on the awards, Simon Winskill (UK Sales), says: “It has been an incredible year for Babymoov and we are proud that the brand continues to be recognised for its unrivalled innovation and quality twenty years on.”

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Retailers urged to adopt new nappy sacks packaging safety guidelines

Retailers across the UK are being urged to include warning labels on the packaging of their nappy sacks to prevent the deaths of very young children.

RoSPA is aware of 17 deaths from suffocation on nappy sacks since 2001, all of which happened to babies under 12-months-old, and has now developed new guidelines for retailers in partnership with the British Retail Consortium.

The guidelines set out the measures that retailers can take to help reduce the risks associated with using nappy sacks, including the inclusion of warning labels on packaging to alert parents and carers to their potentially-deadly dangers.

Sheila Merrill, public health adviser for RoSPA, said: “Nappy sacks are innocuous looking things, and parents don’t necessarily associate them with the same risks posed by ordinary plastic bags. Nappy sacks are flimsy, tactile, and can be appealing to a baby who is starting to explore the world. In some of the instances we know of, babies have been able to grab a nappy sack and put it in their mouth, leading to suffocation or choking. It is so easy for a loose nappy sack to blow on to a babies face resulting in suffocation.

“We want to see all retailers including warning labels on the front of their nappy sacks packaging, to let parents know to keep them out of reach of babies at all times – this includes storing them away from cots and changing tables. Nappy sacks produced on a roll would also help to reduce the risks of having loose nappy sacks around the changing area.”

Morrisons is one of the first retailers to work towards changing the packaging of products to include the new warning messages in 2018. Paul Broadhead, technical manager at Morrisons, said: “The safety of all our customers and their children is our top priority which is why we’re making the changes to the labelling on our packs.”

David Bolton, retail products policy adviser at the British Retail Consortium, said: “BRC members recognise the serious risks that can arise around the use and storage of plastic nappy sacks. We have been happy to work closely with RoSPA in developing a guide to the clear, consistent labelling of nappy sacks to help customers in their safe use and help prevent further incidents.”

Little Maison Amison was aged just seven months when he was killed by a nappy sack in 2013. To read his story, click here.

For more information on the guidelines, click here.

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Muddy Puddles debut rucksack range for little ones

Muddy Puddles is excited to be launching a new addition to their range - their first ever children’s rucksack.

In vibrant unisex prints inspired by the beautifully illustrated Michael Morpurgo anthology ‘Where My Wellies Take Me’, this bold and bright capsule collection is available in three prints and colours to coordinate with the high-performance Blizzard Ski Jackets.

So, choose from navy/orange hoof, baltic hoof or red Interstellar print. The new rucksack encompasses all of Muddy Puddles core design values and as with every product, performance is at the heart.

Made from waterproof fabric and with aquaguard waterproof zips, Muddy Puddles rucksack has been designed to cope with every kind of weather, especially the wet kind, and won’t let the rain inside.

It is packed with a range of additional features which include: reflective zip pulls to stand out in the dark, handy front zip pocket, elasticated mesh bottle holders and a nifty interior slip pocket for extra storage.

The Muddy Puddles rucksack is the ideal adventurers’ backpack, ready to stuff full with everything kids need to head out on a thrill-seeking excursion.

And, with Christmas just around the corner, the rucksack is a perfect last minute gift for any little one!

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Sock Ons launch new website for trade customers

Innovative baby brand Sock Ons has launched an exciting new website aimed at trade customers. The revamped site means that Sock Ons and their products will no longer be available via wholesalers with all orders now going through the dedicated website.

This new system is quick and simple to use and will enable independent retailers to order on demand with small minimums and free shipping on all orders over £100.

Kezi Levin, MD at Sock Ons comments: “Our new streamlined trade website is so easy for our customers to use and is available 24/7 for them to input orders so they can react to demand within their own particular store. We are doing our best to offer independent retailers better margins and know that this new buying facility will enhance our trade relationships even further.”

With new designs and products being added this year, retailers can order the new Twiddle Ons - foot finder toys that stay on baby’s feet with ease and keep up stock levels in the lead up to the Xmas period.

For further information, please contact Sock Ons on 020 84511516 or visit

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MAM bag three awards at the Mother & Baby Awards

MAM UK Ltd are absolutely delighted to announce three wins at this year's prestigious Mother & Baby Awards!

The Easy Start Anti Colic Bottles popularity continues and it was awarded Gold for Best Product for Bottle Feeding. The success in this category continued with a Bronze for the new 6in1 Electric Steriliser and Bottle Warmer.

As the baby grows so does the MAM product range, with the army of mum testers voting the Trainer Bronze in the Best Product for Weaning category.

Managing Director, Lisa Parkhill, said: "We are delighted with these awards; they are a result of vigorous testing under the strictest criteria! They really represent what parents today want for their babies."

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H&Co welcomes new Marketing Manager, Emma Dutton!

With a host of exciting new projects on the horizon, Hardenberg & Co is delighted to welcome Emma Dutton to the team as their new Marketing Manager.

By combining the strength of H&Co’s existing foundations with over eight years’ experience in the luxury automotive sector, Emma is looking forward to building H&Co’s world renowned portfolio by utilising her forward thinking, customer-focused approach to strategic marketing.

And the timing couldn’t be better: with the continued growth of digital platforms across the industry, Emma will be driving the launch of a brand new, Angelcare website and is keen to develop a strong sense of brand that permeates everything H&Co does, both online and offline.

She commented: “The marketing landscape is continually changing and I’m passionate about building relationships with teams within the industry and consumers alike, where consistent, honest communications evolve and deliver superb results.”

“I’m very excited to have joined H&Co at this point. I can help to support strategy development and really make my mark on some fantastic new projects, including a superb new e-commerce website. It makes perfect sense as this will provide a springboard for us to shape online brand stores, email marketing campaigns and social media as well as our many successful offline offerings.”

Hardenberg&Co’s Managing Director Julie Ebrey is delighted with the appointment. She commented: “Fresh from Angelcare’s Silver Award win at the 2018 Mother and Baby Awards for our AC417 Digital Video, Wireless Movement & Sound Baby Monitor, I know Emma is ready to tackle the new year with gusto. Attending the M&B Awards was a fantastic way for Emma to start meeting those important people in the industry and taking home an award was the icing on the cake. If the win is a sign of things to come then we can’t wait to get started!”

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Celebrating 10 years providing innovative Solutions for baby feeding, toilet training and bathtime needs

Solution EU Ltd is a UK based company, established in 2007. We have skills and knowledge in design, manufacture and supply of private label and licensed baby feeding, toilet training, bath time products and accessories.

Through the implementation of our strategy, we continue to progress. We listen, consult, design and deliver! We offer a commercial solution, meeting the requirements of our customers and their specific markets. Whether you would like a new range or wishing to extend your current product range, we are here to help!

Using the latest in 3-D design tools and technology, we continually develop our private label and licensed product ranges. This ensures we stay ahead of market demands. We have award winning collaborative relationships with top retailers in the grocery, pharmacy and baby specialist sectors and are now the largest private label supplier in the UK and a key player within the European markets.

Both product innovation and providing excellent customer service are key drivers for growth. We put our customers first. It is what makes us well positioned for future growth within the market.

As well as private label, we also offer licensed products. A few of our licenses include: Disney, Peppa Pig, Paw Patrol, My Little Pony and Teletubbies. We work closely with Licensors to create product ranges incorporating the most loved characters.

As of 19th December 2017, Solution EU will have been running a successful business as a private label manufacturer for baby products for 10 years! This is a massive achievement for us and we would not be where we are today without our wonderful staff members who work hard every day to ensure our designs, products, sales, orders and accounts are organized and processed to the highest quality.

For more details:
Tel 01280 878 260

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