Nursery Online - Latest News
Summer is ‘a coming’

I can’t believe we’re already half way through July! The kids will be breaking up soon and many will be trying to manage childcare with working. It is difficult, though this doesn’t mean you can just ignore people.

It only takes a couple of seconds to type ‘No thanks’ on an email, hit send and delete the email; but many people can’t even be bothered to do that. So the email sits in the INBOX and clutters things so that important emails get missed. There is a principle of time management that you should only handle a piece of paper once. Either deal with it or bin it. The same can apply to emails. So why don’t we?

I’m probably as big an offender as any. A day away from my desk and the emails have poured in. I do try and scan down the list of senders to see if any are important enough to warrant an immediate reply, though I am often guilty of pushing them to one side because I need to do something before I can reply. If it looks like a press release I can use here, then it quickly gets moved into a subfolder and dealt with on a Wednesday evening!

I try (though often fail) to allocate time to clearing the INBOX. A set time to delete all the rubbish. Answer those that can be answered quickly and highlight those I need to do further work on.
One thing I do know is that if I am on top of my emails with only a few in my INBOX, I am much more productive in other areas of my life.

Here at Nursery Online, we send out marketing emails – do you want to advertise in this Spotlight etc. If you know you definitely don’t want to, why don’t you just type ‘No thanks’ on an email, hit send and delete the email. Then we won’t waste our time and yours with further attempts to contact you.

If you think you might, but are not sure whether you’ve got the budget or the time to create the copy (don’t forget we can help with this if time is an issue), then just say ‘nag me later!!’

It doesn’t help any of us to learn that you meant to join us in a Spotlight but….. We lose out on revenue; you lose out on publicising your brand and products and the retailer loses out by not knowing about your brand and products.

In the fraught time that is summer, shall we try and communicate better?

- Cathy

PS: We’ll be putting together our digi book on Know Your Distributor next week – so there’s just time to jump in. Only just, email Gilly now!! It’s a really essential document as this is what we’ll be sending out to those overseas companies that enquire as to who is the best UK distributor. Not in the book, then they won’t find out about you! Simple!

Our next Spotlight is Pushchairs and Accessories. We’ve got a number of brands already signed up but, as I said last week with 60 odd brands to choose from, retailers have a lot of opportunity to offer something different. Copy by July 21st.

And then at the end of the month we have Home Safety. It’s a very important sector and one I feel is never given enough prominence. Copydate is July 28th.

As usual, our contact details are Gilly on, Lyn on 01304 374169 or 07971 700979 or

Or of course you can always talk to me – 0151 203 6301 or!!

Exciting times ahead for new families as Diono secures major investment in New Product Development

Diono, the market leading brand for travel accessories, is investing to grow further and stretch into new categories with the appointment of a new global Product Commercialization Team. Already present in the car seat market with multi-award-winning products, Diono are expanding into all areas of travel to offer parents solutions that are created for real life, engineered for safety and built to last.

On sale in more than 50 countries and reporting double digit growth for over 10 years, Diono is now investing significantly to enhance their NPD and commercial management. This 7-figure investment is headed by Global Product Director, Nigel Plested.

From April 2017, Nigel has joined Diono to lead a global team based across three continents, incorporating designers, new product developers and a category management team. Diono recognise the competiveness of today’s market and the global shift in innovation thresholds so have created this world class team made up of true experience, passion and ability to reflect the existing pedigree and enthusiasm found throughout the business. This worldwide team will shape new ideas to inspire safety and smiles across the globe.

Nigel joins Diono after many years of owning and managing his own design and development consultancy, Narrative Studio, with a client base spread across key nursery brands as well as toys and homeware. This followed a period working at board level in a strategic and creative capacity as Design Director for Mamas and Papas and prior to this he led NPD for two £billion businesses including the leading UK supermarket chain. He also writes for Nursery Today magazine and has publically represented the parenting industry in programmes such as the Jeremy Vine show on BBC Radio 2.

Alongside the Seattle HQ in the US and offices in Shanghai, China and Tamworth, UK, two new global design studios will enhance and complement the existing structure. One specialising in textile design and fashion sat in the heart of Manchester’s former textile district as well as a global product design studio in the bustling and creatively vibrant East End of London - within striking distance of Shoreditch, the West End and the City.

The new Diono Product Commercialization Team brings over 200 years’ global, class leading knowledge and experience to the Diono Brand. Additional key leaders are:

  • Sam Cheetham, Global Category Manager. Sam joins with many years’ experience working across various juvenile brands and brings global experience to develop the most commercially viable strategies.
  • Szymon Klos, Head of Design – Product. Szymon has a background in accessible luxury brands and brings a great knowledge of materials, finishes and detailing as well as brand awareness.
  • Juliette Caldwell, Head of Design – Textile. Juliette provides substantial juvenile and automotive interior experience across many aspirational brands and brings huge knowledge of developing class leading soft good designs.
  • Bret Hagen, Head of Product Development. Bret brings experience from a wide range of industries and has great knowledge of working with Asia OEM products and factories to deliver timely NPD.
  • Anthony Yuen, Head of Product Development Asia. Anthony has excellent juvenile brand awareness having worked for various companies and also brings valuable knowledge from the toy industry.

This new team heralds a new chapter for Diono which will set the growth path over the next five years and beyond. It is a truly exciting time to be part of the brand with a shift in the market positioning and a schedule of continuous product development already planned. For parents this will start with the launch of quantum, Diono’s first travel system.

Please visit the Diono website for more information.

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Introducing Asacotex

An international bedding specialist offering bespoke designs for the nursery/juvenile market, including personalised products, and own branded goods, Asacotex is considered a leading cutting-edge manufacturer whose services can be adapted to the needs and requirements of each individual customer.

Asacotex was established in the year 1984 to manufacture and export all kinds of home textiles. Their wider range of products, markets and customer base ensure the ongoing success of Asacotex. The textile community always trusts on Asacotex for their quality products with best competitive prices for prompt delivery and personalized service and attention.

The company's main target for exports in 2017 is Europe, Canada, USA & Middle East. Our goal at ASACOTEX is to provide international customers with high quality products, prompt delivery and good value for money.

A Guide for products & Prices:
100% Cotton Jersey Cot Fitted Sheets – Quality 125 - 135 GSM
Size 70 x 140 cm
Price USD 1.60/pc – Solid colours
Price USD 2.45/pc – Printed

100% Cotton Jersey Moses Basket Fitted Sheets– Quality 125 – 135 GSM
Size 30 x 67 cm
Price USD 0.80/pc – Solid colours
Price USD 0.99/pc – Printed

All above prices are FOB Karachi – Pakistan. Our company is Oeko Tex class 1 certified.

For further information, contact Aman Arif via or Telephone +92 300 8235373.

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Green fingers for the Cheeky Rascals Team

The team at Cheeky Rascals were delighted to support their local community this month with a volunteering day at Hampshire based charity, Naomi House & Jacksplace.

In preparation for the charity’s moving ‘remembering weekend,’ the Cheeky Rascals team spent a day volunteering in the gardens of Naomi House. Working tirelessly to clean, trim, prune and organise the space, it was quickly transformed into a sanctuary for local families. The annual ‘remembering weekend’ run by Naomi House, offers an opportunity for bereaved families to meet each other, share experiences and create life-long friendships.

Naomi House & Jacksplace provide expert hospice care to life-limited and life-threatened children, young people and extended families. Delivering vital emotional, spiritual and developmental aspects of care for families across seven counties in Southern England including Hampshire, the inspiring charity cares for more than 440 families each year.

Nursery distributor, Cheeky Rascals has been supporting Naomi House & Jacksplace for two years and this year’s volunteering day marked what is now becoming an annual activity in the Cheeky Rascals diary.

Lisa Congdon, New Business Fundraiser at Naomi House & Jacksplace said: “It was great to have the Cheeky Rascals team back again this year to volunteer and help prepare the gardens ahead of our remembering weekend. The team were amazing and did a brilliant job, giving up their time to ensure that families can sit back, share memories and take time to remember in a peaceful, calming space.”

Selina Russell, Founder of Cheeky Rascals added “Naomi House & Jacksplace truly makes a difference in the lives of local families in Hampshire. As a local business, it seems only right that we do all we can to show our support for their invaluable work and help in any way we can. We had another fantastic day this year volunteering at Naomi House and will continue to support the charity’s great work - we just hope our gardening skills were up to scratch!”

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Hippychick, home of ride on toys introduce its new arrival

Meet the Rodeobull – the original fun, safe and exciting ride on carver with horns! With its clever incline technology riders can steer the front and back at the same time to make tight curves with all four wheels on the ground! No batteries, no engine, the power comes from the rider's feet.

The Rodeobull is made from sturdy plastic, with long board wheels making it perfect for both indoors and out. They are built to last and available in a collection of four bright colours. Extremely light, they are easy to take or pack for holidays and trips to the park. Plus, when little ones are tired of riding around, they can be pulled along with its towing belt!

Suitable from two years.

For more information on the Slex Rodeobull please visit or call 01278 434440

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Mothercare win exclusive distribution rights for SnüzKot

Snüz is thrilled to announce Mothercare as its exclusive partner to support its highly anticipated launch of the brand new innovative SnüzKot.

Having seen the phenomenal success of the brand’s product range, including the multi award winning SnüzPod Bedside Crib, the Mothercare team are pleased to have secured this exciting deal. The SnüzKot Collection will be stocked exclusively for a six month period from August to January 2018 both online and in twenty stores across the UK.

Everyone at Snüz HQ is delighted to be working with the much loved and trusted nursery retailer as they launch the eagerly awaited cot bed. Following the huge success of the SnüzPod, the team wanted to design a follow on product to ensure babies could continue on the Snüz journey.

The SnüzKot, which will also be available in selected independent stores around the country, aims to offer parents the widest possible style choice. SnüzKot’s unique concept has created a collection of 15 different style and colour options for the cot beds. With a design to suit all tastes, the SnüzKot enables parents to create their dream nursery. Like all products from the Snüz brand, the SnüzKot is of superb quality and includes all the functional features the Snüz brand have become known for. A fantastic investment for every family, the SnüzKot will transform into a toddler bed for up to four years and with the additional junior bed extension kit means children can keep their same bed for up to ten years of age.

Supporting the launch of the SnüzKot, Snüz is pleased to also offer retailers a Changing Unit to match all 15 different SnüzKots. There’s also four new gorgeous Designz prints which will be available in a Duvet Cover and Pillowcase set and a Cot and Cot Bed Sheet. The four designs are immensely stylish and feature different geometric prints in monochrome, blue, grey and pink tones. The perfect accessories to compliment the new SnüzKot, so parents can complete their nursery styling in store.

Commenting on this exclusive partnership, Rosie Pritchard, Commercial Director at Green Sheep Group said: “This is a very exciting time for all at Green Sheep Group. The SnüzKot is our biggest product launch since the SnüzPod and we are so pleased to have teamed up with Mothercare, a brand which has been trusted by parents for generations. The SnüzKot is unlike any other product on the market, allowing parents to create a nursery which suits their own individual style as they pick their style and colour of Cot Bed and Changing Unit. The SnüzKot is also a brilliant investment for families as can last until a child is ten. We can’t wait to hear the reaction from parents.”

For trade enquiries contact Snüz team on

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Hot Blade & Rose summer sets!

All going on a summer holiday? Well take off your shades and have a look at these uber cool sets. Bursting with colour, cuteness, and character, these Blade & Rose Summer sets feature a delightful pairing of a super cute summer t-shirt or vest-top and matching baby shorts with the signature design on the bum!

Made from the softest cotton, little ones and parents alike will love the cool new designs and sunshine friendly colours, perfect for every mini-trendsetter.

Little space travellers will be ready for take-off this season with the loveable space blue Alien set featuring the cartoony alien face print on the t-shirt and rear of the shorts. Perfect for the more adventurous! (£19.95) Teeny fashionistas will love some fun in the sun with the Summer Hot Air Balloon set featuring Blade & Rose’s first vest-top design with the multi-coloured ‘fly away’ hot air balloon print on the front. The set also includes adorable baby shorts featuring thick pink and yellow vertical stripes and playful balloons on the back!

The summer collection also features the Butterfly, Ship, Fairground, Ice Cream, Woodland Bear and Feather set; all including a delightful summer t-shirt and matching baby shorts featuring the signature design on the bum! These new designs, sold in sets, are available in sizes 0-6 months, 6-12 months and 1-2 years.

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New brands join the Ardega stable

Two new brands have joined the Ardega umbrella, strengthening the already successful nursery distributor.

Ryco is a new brand to Ardega, and have an incredible range of deluxe and everyday changing bags. Multiple styles and colours, including messenger bags, tote bages and a more traditional nursery bag.

Ryco is a must have for any retailer in this sector, as these are not only high quality and very stylish, they have an RRP of £44.99 - £49.99 depending on the style. Margins range between 28% - 42% for retailers.

Bo Jungle
Bo Jungle is going to make a big impact on the industry in 2017-18. The brand is committed to bringing to market a full suite of baby products, including feeding, travel, changing, toys, humidifiers, purifiers and bathtime products.

Bo Jungle is leading the way with their award winning Digital Humi-Purifier with Aroma, one of the very few humidifiers with a built in purifier, large water tank, night light and aroma tray. This product will be launching in the UK in September 2017, but is already selling huge volumes all over Europe.

For more information, contact

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Babycup wins top accolade in Janey Loves Platinum Awards!

Babycup First Cups – the little cup that’s kind to little teeth – has been crowned a WINNER in the 2017 Janey Loves Platinum Awards in the ‘Mother and Baby’ category!

The coveted prestigious Janey Loves Annual PLATINUM Awards recognise excellence and innovation in Natural Health products. Awards curator, broadcaster and natural health advocate, Janey Lee Grace, is heard daily by millions in her role in the Steve Wright in the Afternoon team on BBC Radio 2. Renowned for bringing the best of the best in natural products and services into the mainstream, Janey combines her own expert knowledge of health, consumer votes and ‘real life’ testing by a panel of Judges.

Babycup Founder Sara Keel, who is an active member of the All-Party Parliamentary Group on a Fit and Healthy Childhood, said arming parents with knowledge about the importance of natural sipping is vital for promoting oral health and early development skills: “Attention not just to what children eat and drink, but also to how they eat and drink, is crucial. Sipping from Babycup First Cups is now a mealtime staple and the feedback from parents and health professionals supports that. Babycup's ethos is all about giving little ones the healthiest start possible and families absolutely want what we offer.”

Reaffirming what the experts are already saying, Babycup First Cups, are Made in Britain, multi-award-winning, and recognised as the must-have First Cup and a trusted brand.

To find out more about stocking this brilliant product, contact Sara at or 01483 866081.

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Moccstars sandals, Moccs and more!

These beautifully designed sandal moccs are certainly a worthy addition to every tot’s wardrobe this summer! Both the Greek Goddess Grecian sandals and Hercules Roman sandals are handmade with the highest quality leathers and carefully selected soft suede!

Available in children sizes 1–5 (Hercules Roman sandals) and sizes 1-4 (Greek Goddess) these sandal moccs are designed to be unique, fashionable and practical for little boys and girls.

The Moccstars SS17 collection also features the Helios Grecian sandals, the Goldilocks sandals, the Unicorn sandals, Ice Ice Baby sandals, the Sebastian sandals, the Sandcastle sandals, the Mother of Pearl classic pumps, Swan Lake ballerinas, the Cloud Grey Oxfords and several more.

Available in sizes 0-4 (subject to availability).

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Water babies!

Make the most of sun, sand and sea this summer with LittleLife’s collection of lightweight and absorbent Ultralight Poncho Towels. Winner of two Mother & Baby Gold Awards and recipient of countless glowing reviews, the Ultralight Poncho Towels have become a firm favourite with families and are perfect for drying off quickly and easily during days out at the seaside or swimming pool.

Perfect for all types of swim adventures, all LittleLife Poncho Towels are made from an incredibly soft fabric that is kind and gentle against the child’s sensitive skin. Available in two sizes, each towel fits neatly over the youngster’s head with underarm poppers for a secure and comfortable fit. A warm and cosy hood is perfect for drying wet hair while the UPF 50 rated fabric provides extra protection from the sun’s UV rays on family trips to the beach.

Created using the same material as leading travel towels, the Ultralight Poncho Towels are made from an extremely absorbent and quick-drying fabric. As well as making sure drying kids is ultra-quick and easy, each towel also dries up to 8 times faster than a standard beach towel, so no worries about packing soggy towels. Weighing just 220g each, the towels pack away compactly, perfect for weekly swimming lessons or even when travelling abroad with tight luggage restrictions.

Suitable for children aged between 1 and 4 years old, the Ultralight Poncho Towels were named Best Travel Product under £25 two years running at the 2014 and 2015 Mother & Baby Awards.

For more information about the Ultralight Poncho Towel collection visit

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The Be You Collection – a new collection from BabyBjörn that embraces the freedom to be you

BabyBjörn has been working for a long time to support parents and design products to make their everyday lives easier and more fun. With the new Be You collection, BabyBjörn is encouraging parents to trust in themselves and celebrate the freedom to simply be them.

BabyBjörn is challenging the social stereotypes and focusing on parents’ self-belief. The A/W collection showcases new colours of the award-winning, and beloved Bouncer Bliss and Baby Carrier One.

Every day, BabyBjörn meet and talk to families and parents all over the world, and many admit to feeling under pressure or unfairly judged in various ways. Parents feel the need to be perfect, and are bombarded by stereotypes that don’t reflect the reality and diversity of our modern society. BabyBjörn feel that we should all be more accepting and respect the equality of all people; we should recognise that every parent and every child is different. As a company, we have a great responsibility to send this message – and especially for our future generations.

"This is a topic we feel passionate about. We’ve created a campaign designed to increase acceptance of the fact that we are all unique, we make different choices and have our own styles. Nobody should have to pretend to be somebody they’re not. Each one of us should be able to trust in our own abilities and instincts when it comes to parenthood too," believes Charlotte Smirnova Lindblom, lead copywriter for the new Be You collection.

"We’re not using models for this campaign, we’re featuring real parents with their own children. This is another way of underlining the importance of being you. There are no perfect parents – just real ones. And in the images, we want to show people as they really are and create a sense that we’re all fine just the way we are," adds Art Director Karin Hoxter, the designer behind the new Be You collection.

"The colour palette in the new collection ranges from classic grey pinstripe to on-trend lavender violet. We wanted to create a colour scheme and good mix that reflects diversity and expresses the freedom to choose the one you like," says Karin.

The Be You collection, in new colours, features our popular best-sellers Baby Carrier One, One Air and Bouncer Bliss. The collection is a limited edition and the new colours are: Lavender violet, navy blue, vintage turquoise, terracotta pink, dusk blue, and pinstripe/grey.

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Deadline extended…

Recognising and rewarding talent from across the preschool sector, the PPS Awards are totally free to enter, and include categories across product, retail, marketing, distribution, and outstanding achievement.

Entry for the Product Categories has just been extended until Friday 21 July, and remains totally free of charge to enter. All entries are judged in person by major and independent retail buyers, giving you an exclusive opportunity to showcase your range - and potentially become a finalist or winner at the PPS Awards.

You may submit up to five products per range, but as many ranges as you would like. These entries will be judged in person by a large panel of independent and major retail buyers. Simply send samples with the product entry form - easy!

Product entered must have been either launched between 8th July 2016 and 7th July 2017, or an existing product that has been updated during that time - i.e. new packaging, updated technology or innovation, new colourways.

The Product Categories are:

  • Best Preschool Essentials Range
  • Best Preschool Reading or Writing Range
  • Best Preschool Home or Furniture Range
  • Best Preschool Mobility Range
  • Best Preschool Apparel or Accessories Range
  • Best Preschool Toys or Games Range
  • Best Preschool Tech, Development, or STEM Range
  • Best Preschool Gift Range
  • The Innovation Award

The deadline to enter has been extended to Friday 21st July 2017. Click here to download the product entry form.

The Progressive Preschool Awards 2017 will take place on Thursday 9 November 2017, at its much-loved home at The Dorchester Hotel, Mayfair. For tickets and tables please contact Createvents on 0118 334 0085, email

For information on entering, sponsorship, or anything else, please contact Jo Pilcher or Rob Willis, telephone 0207 700 6740.

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There’s still chance to be part of something GREAT

The Baby Products Association advises that there are a few last-minute spaces remaining in its UK Pavilion at Kind + Jugend in September.

Adrian Sneyd, UK Pavilion organiser, comments: “This year we have more participants in the UK Pavilion than ever before with over 70 exhibitors. Many UK companies have chosen to join us in 2017 rather than exhibiting in other halls at the show, because the prominent British branding proves a huge magnet to visitors.”

Companies exhibiting in the UK Pavilion benefit from free marketing including a dedicated UK Pavilion Directory, a coffee and networking area plus free coffee tokens and a networking event on the first day of the show.

Kind + Jugend is one of the world’s largest nursery trade shows attracting more than 22,000 trade visitors from over 100 countries. This is a not to be missed event for any company looking to increase international sales.

For more information contact Adrian on 01902 880906 or email:

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Leapfrog and VTech - let's play!

Leapfrog and VTech have a range of interactive learning toys for babies and young children.

LeapStart Interactive Learning System, 2-7 years

LeapStart is an interactive learning system available as two devices, one for Preschool children and one for children in their first years of Primary School. Designed to help build key skills for school success and challenge kids to get ready for their next step in learning, the system works with a library of replayable activity books that grow with children. The systems have 400+ activities across a library of 16 books (sold separately) which teach over 50 school and life skills.

Count Along Till, 2+ years

With the Count Along Till, budding entrepreneurs can run a shop and expand their imagination through pretend play and exercise social play skills. The interactive till talks, sings and lights up, encouraging imaginative role playing while introducing preschoolers to early money skills. The till enables kids to explore colours, vocabulary, food sorting, healthy habits, number recognition and counting with a delightful and engaging character.

My Pal Scout/Violet, 6 months – 3 years

My Pal Scout and Violet introduce children to words, counting and feelings though 14 activities. Both adorable friends come pre-loaded with five songs and parents have a choice of over 30 more lovable learning songs to personalise their child’s puppy pal with. With super-soft fur and five touch points that respond to every touch, My Pal Scout and Violet encourage children to interact and lead the way in learning and nurturing activities.

GearZooz Gear Up & Go Train, 18 – 36 months

Mix and match the 15 gears for creativity, fun play and problem solving. Place the animal gears onto the smartpole for sounds and phrases. Three modes of play encourage music fun, slider locations and prompt your child with questions in quiz mode. Includes 10 melodies and lots of fun phrases.

Toot-Toot Driver’s Fire Station, 1 – 5 years

The Toot-Toot Drivers Fire Station features lots of fun manipulative areas including spinning fire pole, slide with flip-down flames, open and close windows, spinning disk, launcher, pop-up fire, lift, alarm, swinging flag and 4 SmartPoint locations. Play set also includes a fire engine with moveable ladder, two sing-along songs and six melodies.

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