Nursery Online - Latest News
Spring into showing

Suddenly we’re halfway through January and Easter will be here before we know it!

Three things are looming in my calendar. Firstly is a trip to Kielce in Poland on Feb 20th. This will be the third time I have visited the show. A few Brits also come and I would recommend a few more of you make the effort. Flights into Warsaw and Katowice are relatively cheap and hotels in Kielce likewise (none of your mouth watering Cologne rates here!). Click here for more information or drop me an email.

March is of course, the biggie with the Harrogate International Fair on March 24th to 26th. This is one of THE most important dates in our industry calendar. I strongly believe that if you are serious about your business then you need to be here. It is the only place in the UK where if you’re a retailer you’ll find the new products for the UK, and if you’re a supplier it’s the only place you’ll find most of UK retailers.

And a few weeks after that is the JPMA show in Orlando. This is the show if you are thinking of exporting to North America and culminates in the largest consumer baby show in the country, giving participants the opportunity to engage with new and expectant parents. Worth a look? More info? See here

And then it’ll be time for our Easter eggs!

- Cathy

PS: Our next Spotlight is on Changing Bags - we need copy asap! This is a very competitive market where fashion is all important. Retailers need to offer the widest choice.

Next up is Slings & Carriers with a copydate of February 4th.

But before then, we have our next International Newsletter. Why not tell the world about your wonderful products - all I need is a 250 word press release (and don't forget contact details!) and a couple of images - send to asap

For all advertsing queries, contact Lyn on 01304 374169 or 07971 700979 or email on

Silver Cross returns

One of the world’s leading nursery brands, Silver Cross, has confirmed its return to Harrogate International Nursery Fair 2019 having last exhibited in 2013.

Adrian Sneyd, show organiser, comments: “Independent retailers love the brands supporting the show year-on-year such as BabyStyle, DCUK, Cheeky Rascals, Hauck and Bebecar to name just a few; and were delighted at the recent announcement that Bugaboo, Microlite, Venicci, Laessig, CuddleCo, OBaby and Mee-go have confirmed for this year’s show. Silver Cross announcing its return is great news for everyone involved – retailers have been saying that big brands exhibiting would make visiting the show even more worthwhile. We now hope that they vote with their feet and make 2019 a bumper year for everyone involved.”

Features this year include The New Product Showcase offering a first-port-of-call for anyone seeking exciting new product launches, the Baby Products Association’s Seminar Programme and its annual industry awards.

For information about securing a stand space visit or contact Adrian on 01902 880906 or email:

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ClevaMama - New Year, New Look!

We could all use a Pop of Sunshine in our lives - or how about a Cosy Coral or some Blissful Blue? Whatever your preference, the new look ClevaMama® is sure to delight - and it’s almost ready to hit the shelves.

We’ve been leading the way in nursery innovation for more than 13 years and our latest incarnation shows us in our best light: a modern, pioneering brand that puts parents and babies first.

We’ve worked with the best of the best to create the new look ClevaMama® - investing time, energy as well as financially.

We just love the resulting changes in our products, packaging and overall vibe - and customers are loving the new look, too.

The feedback so far has been phenomenal, with retailers saying our new products are “modern” and “impressive” and the packaging is “stunning” and “disruptive”.

Consumers have described us as an Instagram-worthy brand that hits the right spot - the perfect balance of being practical, stylish and affordable.

ClevaMama® has more than 120 products across categories from sleeping, feeding, safety, travel and bath time. In fact, we pride ourselves on being like that extra pair of hands parents crave to get them through bath time, bedtime and right through the night. From 7pm to 7am, ClevaMama®’s got it covered to help parents on their journey towards a safe and peaceful night’s sleep.

For more information contact us on +353 1 8770724 or by email

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Childhome (Belgium) wins award in Hong Kong !

Childhome won the “Best Of The Fair” award at the Baby Products Fair in Hong Kong for its highchair with swivel function: the Evolu ONE.80°. It is yet another prestigious award the manufacturer of baby products can put in their prize cabinet.

At the HKTDC Hong Kong Baby Products Fair over 500 exhibitors from around the world showcase their line of products. The experts praised the Evolu ONE.80° highchair for its adjustable height, swivel function and beautiful design. “The demand of European products is growing all throughout Asia. This recognition is very important for us,” says Cédric Rodrigues, International Sales Manager at Childhome.

The family owned company from Belgium that designs and delivers baby products for over 34 years, has already won multiple prestigious awards for this highchair: the Baby Innovation Award in The Netherlands, the Kind+Jugend Innovation Award and Consumer Award in Germany, the Top Choice Award from Baby Maternity Magazine in Nevada (USA) and the JPMA Innovation Award in Washington DC (USA).

Learn more about Childhome on

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Hippychick reduce their carriage paid allowance!

During an uncertain time in the UK Hippychick strive to do whatever they can to support the baby and toddler industry. In a bid to do so, Hippychick are pleased to announce they are reducing their carriage paid value from £300 net to £200 net.

Customers can now enjoy completely free delivery when they place an order of £200 net value or more. Of course, as has always been the case, there is no minimum value to place a carriage paid order at Hippychick.

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Comfort for all with Boppy Comfyfit Carrier

The modern parent always on the go can now wear baby with style and confidence thanks to the new Boppy® ComfyFit® Carrier from Chicco.

Designed to make getting out and about with baby even easier, the carrier is a unique and easy way to wear baby - simply click, strap, tie and go.

The stylish carrier encourages parent and baby bonding in a safe and secure, ready to use baby carrier and Boppy ComfyFit offers a one size fits all for both mum, dad and baby.

The unique design provides an easy way to wear baby by wrapping the little one in a soft hug for total comfort. Providing a bridge between a wrap and semi-rigid carrier allowing for baby to be correctly supported, Boppy ComfyFit has been approved by the International Hip Dysplasia Institute to encourage healthy hip growth.

The stylish carrier provides the best of both worlds with all the comfort of a wrap and the intuitiveness of a carrier, making it an easy to use and simple solution. It features a soft fabric with spandex, providing a comfy yoga apparel feel and an ‘Easy Wear System’ with pre-formed shoulders making it simple to take on and off.

Fitted in three easy steps parents can simply click, strap and tie the carrier into place. For extra convenience the carrier includes a zippered pocket in the waistbelt to store loose items and the Stash n’ Go Pouch makes the carrier small and portable when not in use.

To protect baby at all times, it features a structured seat and the central section and head and back support are padded for maximum comfort guaranteeing a correct carrying positioning for legs, back and head.

Boppy ComfyFit can be used as a parent facing up to 6 months and from six months outward facing carrier when little one is ready to see the world and is ideal for newborns of at least 3.5kg to babies up to 15kg.

Available in Heathered Grey the carrier is machine-washable and lightweight, making life that little bit easier for new parents.

RRP £50.00*
*RRP may be subject to change

For information on Chicco products, visit

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A charming wall mural for lovers of the llama trend

Are llamas the new big animal trend? All the signs are pointing to yes as the planet-wide popularity of the loveable llama keeps on growing.

Fans of the famed fluffy creatures will love this wall mural, which has been designed to let llamas take over a living space in a bigger way than ever before.

The mural features a fun design with the quirky sense of personality that the llama trend is all about. Loveable llamas roam the lovely South American landscape in a charming, illustrated scene that is available from MuralsWallpaper in a vibrant colour palette or laid back, neutral tones.

Great for kids' rooms and nurseries, as well as for teenagers and young adults who are seeking the perfect playful mural for a trendy bedroom style.

From £30.00 per square metre

For more information click here

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The fun is building with Tinpo!

A unique and colourful new CBeebies preschool animation based on construction and problem solving.

An irresistible, smart, fun and funny take on classic themes of construction and problem-solving for preschoolers, the new CBeebies animation Tinpo follows the colourful adventures of Tinpo and his team – the wildly imaginative problem solvers for the citizens of Tinpotown.

The 78 x 7’ series, which starts on CBeebies on Monday 28th January encourages young children to think outside the box – just like Team Tinpo, the local heroes of the community who are devoted to each other and to the larger goal of creating a better, more fun world.

Tinpo, Doug-Po, Logi-Po and Hack-Po are smart and creative inventors who are always ready to hop onto the Tinpo train and answer the call of any Tinpotown resident who needs a helping hand. Using comedic trial-and-error, Team Tinpo keep asking “What if we tried this…?” until the job is done.

“Tinpo puts a clever twist on construction and problem-solving in a fresh and exciting way that we’re confident will appeal to both boys and girls,” said Sarah Legg-Barratt, Producer for BBC Children’s Acquisitions and Animation. “Co-story editors/head-writers Davey Moore (Thomas & Friends) and Emma Hogan (creator of Nelly & Nora) have done an incredible job of developing a series in which the core values of respect for other’s ideas and teamwork sit comfortably alongside finding solutions which are never the most practical but rather the most creative, surprising and fun.”

Tinpo is a co-production from CloudCo Entertainment, OLM and Dentsu Japan for CBeebies.


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The Baby Show at Excel

From Friday 1st until Sunday 3rd March, The Baby Show, with MadeForMums, will be taking place at the ExCeL London – an essential event for those about to embark on the exciting adventure of becoming a new parent.

A shopping emporium with over 200 exhibitors, expert advice and amazing offers from an unrivalled selection of baby brands. Visitors can take advantage of one-to-one expert advice, unbeatable discounts, plus the ability to test drive products before they buy. With many on display for the very first time, visitors can have a sneak peek at the latest, innovative baby products and not-on-the-high-street brands.

Claire Smith, Marketing Manager at The Baby Show, says: “At the Olympia Baby Show in October we had our highest footfall yet and we can’t wait to return to east London and welcome a whole new audience of new and expectant parents. The show really does provide everything needed for the parenting journey making it the must-attend event for future, and current mums and dads.”

For more information visit

Opening times:
Friday 1st March: 9.30am – 5.30pm
Saturday 2nd March: 9.30am – 5.30pm
Sunday 3rd March: 9.30am – 5.30pm

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Spencer, Vogue and Baby Too

The eagerly anticipated first episode of Spencer, Vogue and Baby Too aired on Monday 7th January on E4 culminating in the arrival of baby Theodore and a number of products!!

The gorgeous Taf Toys 3-in-1 book from Halilit was spotted on baby Theodore’s changing table. The double sided soft book is brilliant for newborns due to the monochrome design on one side and for when baby is slightly older, he can enjoy some tummy time with it too!

During Vogue’s first night out since Theodore’s birth, Spencer was left home alone to bath baby and was thrilled with how chilled he was in the Shnuggle bath, clearly demonstrating how stress-free bathtime can be as Spencer was able to use both hands to wash and interact with his son.

Baby Theodore is seen wrapped and comforted in Petite Piccolo’s Stars and Moon muslin swaddle and, towards the end of the show, being rocked to sleep, whilst be warmly covered by Petite Piccolo’s Feather muslin blanket.

The beauty of Petite Piccolo’s swaddles mean that little one is wrapped up from as early as one week old, as baby Theodore can be seen in his One Week old picture. The swaddles are large in size and so are very versatile using at home or out and about. All Petite Piccolo’s products are made from 100% prewashed cotton muslin and provide a soft, luxurious feel from initial use and after multiple washes.

The Luna blanket by Petite Piccolo is soft and comfy blanket that is made for four layers of muslin, available in Stars and Moon or Feather print.

If you would like further information please contact

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Heading into a New Year with B Magazine

We hope that you had a restful and peaceful Christmas break and are now raring to go for 2019! B Magazine is going from strength to strength this year with an increase to the private partners we work with.

As you may know, we now provide Harrods and the Norland Nannies with bespoke printed copies with their logo on the cover which adds to the copies we send to the private maternity hospitals including The Portland Hospital and the Chelsea & Westminster Hospital, plus more.

You may have seen the C&W on the new Channel 4 programme, Spencer, Vogue and Baby Too - which also showed the exclusive baby concierge Anita's House, where we also place copies.

Heading into 2019, the theme for our first magazine of the year will be Nurture, looking at the best way to decorate the nursery, pushchairs that keep them protected and cosy and car seats that will hold them safely. The issue will also continue our New Mum Masterclass on Breastfeeding.

We'll also show our usual maternity wear for the new season, plus baby and toddler clothes that will keep baby cosy.

We give copies of B directly into the hands of women who choose private maternity care. It is also distributed via Independent Nursery Stores who stock your products.

Book your series now! Make sure your brand is top of our reader's minds when choosing products for their baby by booking into each of our four issues in 2019.

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Innovation First partners with Kellytoy

Innovation First International have announced their exclusive UK partnership with US toy company Kellytoy Worldwide Inc. introducing Squishmallows to the UK market.

The deal will see Innovation First, creators of the universally popular HEXBUG brand, distribute the all new Squishmallows range exclusively throughout the UK. The plush toys combine the cuteness and wide appeal of the Japanese ‘Kawaii’ look with an irresistible squishy softness. The Squishmallows “squad” has already become a collectable phenomenon in North America and beyond with more than 20 million sold in their launch year.

There are 13 Squishmallows characters to collect and each super squishy 8” toy has its own loveable personality.

All the characters have their own unique background stories and are made of a washable super soft polyester with a marshmallow-like texture. Retailers will see an updated selection on offer every four months to keep the range fresh for the consumer, including a back to school clip on range, the perfect school bag accessory. The launch range sees characters like Simon the Sloth, who loves virtual reality gaming and Tim the Alpaca, who fancies himself as a great lead guitarist!

Tony Norman, President and CEO of Innovation First comments, “We are delighted to be working alongside the team at Kellytoy to launch Squishmallows here in the UK. The popularity of Squishmallows in 2018 has been phenomenal and we know that this new take on the soft collectable will appeal to children of all ages. We are supporting the launch with an intensive marketing campaign beginning in early 2019.”

“We are excited to be working with Innovation First to offer exclusive products that fans around the world want to collect,” says Kellytoy CEO Jonathan Kelly. “Squishmallows are a versatile product. They are soft enough to play catch with and huggable enough to serve as a bedtime buddy or pillow and are wonderful friends that help relieve stress and anxiety in times of need.”

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Bobux and The bonnie mob join forces

British baby and childrenswear brand, The bonnie mob, has teamed up with Kiwi kids’ footwear brand, Bobux, to create a limited edition collection of Soft Soles for AW 2019, capturing the brands shared values of craftsmanship, quality and excellent design, beautifully.

The fun-loving style of The bonnie mob aligns perfectly with the Bobux Soft Sole aesthetic and, like Bobux, The bonnie mob is founded on family values and a design ethos of letting kids be kids. With a combined history of 40 years in the childrenswear industry and both being well-established family businesses, it’s a dream collaboration.

The designs reflect the themes of peace and love, inspired by The bonnie mob’s AW19 knitwear collection ‘IMAGINE’. Working with its classic Soft Sole pattern, Bobux has created a range of adorable baby shoes that engage young imaginations, and comfort little feet while giving them full freedom of movement.

The new Bobux x The bonnie mob Soft Sole collection will be available for Autumn/Winter 2019 and comprises three different designs in several colour combinations. The collection spans NB (0-3m) to XL (2yrs). Choose from ‘Lennon Notes’ in navy and milk, ‘Imagine Rainbow’ in grey and milk and ‘Peace Panda’ in light grey, navy and pink beige. RRP £22, wholesale £11.

Books will close 28th February 2019 and delivery will be from July 2019. /

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Muslinz going for gold with new Spring print

MuslinZ has launched a brand-new print to their Bamboo Organic Range. The print features abstract circles in a warm gold shade and will be available in both the 70cm Bamboo Organic Cotton Muslin Squares and 120cm Swaddles.

Available from March, the print is part of the new MuslinZ Spring 2019 collection. The muted gold shade is very on-trend and works perfectly as a unisex colour. Baby accessory items that are suitable for both genders are extremely popular and this specific colour sits well with the gold nursery furniture and travel systems that are emerging this year.

Caroline Taylor, managing director from MuslinZ, said: “We are delighted to launch another new print in our much-desired Bamboo Organic Range. Our customer base definitely like to have something new to sport with their baby products and the prints are a great, low-cost way of updating their look.

“With this new pattern, we deliberately went for a design-led print ideal for parents looking for a more high-end look. This is following requests from our stockists who are wanting more luxurious products.”

MuslinZ produce high quality 100 per cent cotton and luxury bamboo organic cotton muslin squares. Products also include dribble bibs, swaddles, hooded towels and a reusable nappy range.

For more information contact MuslinZ on, on 01295 810008 or visit

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