Nursery Online - Latest News
It's good to talk!

With one or two possible exceptions (!!), those of us in the nursery industry are humans with a thirst for communicating. These days we do a lot of that online, by email and by social media. Sometimes we pick up the phone and actually talk to each other.

But nothing beats talking to someone face to face!

Communicating isn't just about the words! Body language counts for far more and if the body language contradicts the spoken word, it's the body language that is believed!

It's not just in our personal relationships that this is so important. It is also vital in our business relationships.

That's one very important reason why trade fairs are so important!

At a trade fair, a supplier can gauge the reaction to their products. "Yeah! That's nice!" can have a whole spectrum of meanings from "Wow! Gotta have that!" to "Wouldn't touch it with a barge pole!" It's all in the body language.

Some European countries have lost their national trade fair due to a lack of support over a few years and now I hear they are regretting it. However, re-establishing something that has gone isn’t that easy! Don't let this happen to the UK.

If you are a supplier, then do consider exhibiting - I understand that there is still some space for you if you are quick. You needn't have a huge stand; it needn't be fancy. It is your presence that is important. If you are a buyer, then, quite simply, if you don't come and look round, you cannot be doing your job properly. Not every seller will be knocking at your door! And you could miss out on the next big thing! You could also be helpful and say that this new innovative product could be a raving success if the packaging wasn't vivid green! And help someone else make a success.

Trade shows are important! Don't let them disappear because you can't be bothered to come!

As a reminder, Harrogate International Nursery Fair is on March 25th to 27th in, surprisingly, Harrogate! More information can be found here. Better still phone Adrian on 01902 880906 and book a stand!

- Cathy

PS: We have two more Spotlights before Harrogate. Wheeled Goods and Accessories has a copydate of the 19th and Travel (including all those important summery things) has a copydate of 5th March.

After that it’s HARROGATE – Previews, Specials, lots of opportunities to get your message out there. Let’s show the buyers what they can find!

As always, Lyn is your main contact – 01304 374169 or 07971 700979 or email on or Gilly on

Let’s get talking!

BeSafe launches the first highback booster seat on the market to meet strict new safety standards

The NEW iZi FLEX FIX offers dynamic flex-performance and Side Impact Protection ‘bumpers’, but also features BeSafe's well proven innovation SIP+ (side impact protection +).

While the seat already passes the demanding approval tests of UN R129-02 without SIP+, this extra safety feature absorbs additional force by deforming like a car's crumple zone and reducing side movement.

BeSafe iZi Flex FIX i-Size allows families to fit up to three people in a row by simply detaching the ‘bumpers’ that face the inside of the car. The lap-belt guider and shoulder-belt guiders also ensure optimal positioning of the vehicle belt. Safety and comfort are further improved by the innovative PAD+ that acts as a cushioning bumper between the child's chin and chest while also softening the edge of the vehicle belt.

BeSafe have already won the coveted Innovation Award at the recent Kind + Jugend Show for launching this seat, the first iSize/R129 approved Highback Booster in the World!

Call your BeSafe sales representative now to get your order in the queue!

BeSafe UK/IRL:
01606 814 638

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Cosatto returns to Harrogate

Favourite British brand Cosatto returns to Harrogate International Nursery Fair this year – having last exhibited at the show in 2003!

With a company mission to ‘save the world from boring baby stuff’ retailers and buyers at the show will be thrilled by the vibrant colours patterns and quirky design of Cosatto’s British designed car seats, pushchairs and buggies, highchairs and much more. Andrew Kluge of the company comments: “I think it is probably 35 years since the very first time we had a stand at Harrogate – it’s good to be back and we hope the show will be a success.”

Another exciting addition to Harrogate this year is Roma – a relatively new brand, launched by Emma Charlesworth, known in the industry for her hugely successful retail outlet Baby Birds of Dorset. The Roma brand is celebrity endorsed by Amy Childs of The Only Way is Essex and includes an exclusive range of ‘must have’ pushchairs, strollers, travel systems, changing bags and nursery interiors. Emma explains: “I started Baby Birds 25 years ago and having developed an in-depth understanding of the baby products market, two years ago decided to launch a product range of my own, together with my daughter Molly – Roma, which is my mother’s name. So far, our products have been positively embraced by consumers and we are now looking forward to gaging reaction from nursery retailers at Harrogate.”

Other highlights of the show this year include a New Product Showcase and another great Seminar programme which includes everything you need to know about the new General Data Protection Regulation (GDPR) which comes into place in May 2018 (3Volution); how brands can engage with their target market (The Insights People); and the latest market trends and predictions (GfK). More information will be available on the website soon.

If you are a baby product manufacturer or supplier and haven’t yet signed up for the show, there are still a few stands remaining. If you would like to exhibit and present your range to the industry, contact Adrian Sneyd on 01902 880906 or email:

If you are a retailer or buyer – don’t forget to register online today at

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Do you have an award-winning product?

The Baby Products Association has announced the opening of its 2018 Baby and Nursery Trade Awards (BANTAs); and all companies exhibiting at Harrogate International Nursery Fair are invited to enter products which they feel are a cut above the rest.

Julie James of the Association explains: “The BANTAs are judged by a panel of industry experts who all have in-depth knowledge of the nursery industry and excellent commercial awareness. The finalists and winners are chosen for a number of factors including consumer appeal, innovation, marketability, safety and value for money. The Awards provide visitors and buyers attending the show an indication of products which the judges consider are likely to do well in 2018.”

There are four categories in the BANTAs this year:

Home: Highchairs, stair gates, cooker guards, tap guards, harnesses and reins, changing bags, mealtime accessories such as bottles, bowls, cutlery and soothers.

Nursery: Cots, Moses baskets, changing units, sleep sacs, cot bumpers, bedding, mattresses, mobiles, nightlights, monitors, bed rails, bathing equipment and nappies.

Travel: All groups of car seats, wheeled conveyances and travel systems, travel cots, infant carriers/slings, parasols and canopies, rain covers and sleep-shades, car seat accessories and pushchair accessories.

Best New Product: Any new product which has launched to market after Harrogate International Nursery Fair 2017 and has not been seen at the show before.

Entry is just £45 + VAT and must be received no later than 15th March 2018. Finalists will be asked to make a sample of their product available for judges to view at Harrogate International Nursery Fair by Saturday 24th March and the winners will be announced at 4pm on Sunday 25th March in the Seminar Theatre in Hall Q.

Entry forms can be downloaded from the website HERE.

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Hardenberg&Co tackles the 2018 Stafford Half Marathon for Bliss

The Hardenberg&Co team is putting on their trainers to tackle 13.1 miles of the 2018 Stafford Half Marathon on behalf of Bliss – the charity for babies born too soon or too sick.

Held in March, the Stafford Half is a popular race on the local race calendar, attracting some 4000 runners: four of the H&Co team are more than up for the challenge!

Bliss holds a special place in H&Co’s heart as Managing Director Julie Ebrey’s son, Marc, a surviving twin, was born at just 24 weeks weighing a tiny 1lb 60z. Following the medical care Marc received in those early days and months, Julie has been a passionate advocate of Bliss. In 2013 she ran the London Marathon and raised nearly £17,000 for Bliss. This year she’s welcomed Sarah Greensall, Selina Jones and Emma Dutton to join her on Team H&Co in the fundraising efforts.

Julie commented, “After a few chats in the office we realised we had some budding athletes who were up for the challenge of a half marathon. To keep us focused we decided to raise money for charity and Bliss was the obvious choice. Bliss is a wonderful charity that supports vulnerable babies and parents in those early times: babies don’t come with a manual and this is even more apparent in the case of premature or sick babies. Anything we can do to support Bliss as they nurture those early moments is so important to us.”

Training is coming along well with the ladies donning the Lycra at every opportunity and covering the miles. It hasn’t been easy, particularly building up the mileage in the face and snow and cold weather throughout January and February.

Any support you can offer Team H&Co would really be appreciated and will give extra emphasis as they stand on that start line in March. You can make a donation to support the team here.

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Welcoming a new addition to the BABYZEN family

BABYZEN, the innovative French stroller brand is proud to announce a new collaboration with Air France: The YOYO by Air France series featuring an elegant French navy blue shade, softly paired with a new print, reminiscent of the airline’s colour scheme.

The collaboration reinforces the special relationship between the two brands. The YOYO was the first stroller accepted as cabin luggage on board Air France planes and then distributed by Air France shopping.

Speaking about the collaboration Audrey Mizrahi, owner of Whitestep, BABYZEN UK distributor, said: ‘We are thrilled to bring the YOYO by Air France to the UK market. The soft navy blue shade is super stylish and perfect for parents looking for something a little different. Our key retail partners are excited to see its impact on the market’.

Julien Chaudeurge CEO, Cofounder of BABYZEN, commented: “At BABYZEN, we believe in making parents lives as easy as possible. The YOYO folds to cabin luggage size when travelling and is incredibly versatile for everyday life, for scores of parents around the globe. As a French brand, we are very proud to be partnered with Air France.”

The BABYZEN YOYO is treasured by parents who enjoy urban living and global travel. The lightweight stylish stroller system is suitable from birth to three years old and offers the ultimate in convenience for parents. Its tiny fold size of 52x44x18cm means it can be taken as cabin baggage and stowed in the overhead locker*. Its lightweight, 6.2kg proportions mean it can be folded, unfolded and pushed using one hand or carried like a shoulder bag.

Originally launched in 2012, the BABYZEN concept has become an icon for stylish parents who want to explore the world with their young children.

Extending the range is the BABYZEN YOYO+. The ultimate lightweight travel system from birth. The BABYZEN iZi Go ModularTM by BeSafe® car seat is connected to the stroller in just two clicks. Blending French BABYZEN design with Scandinavian BeSafe® safety, this car seat is the perfect solution for easily transporting your new born.

From birth, baby faces the parent in the lie flat position, no need for a separate carrycot module, snuggled on a thick mattress and safely secured with the five-point harness. Baby enjoys a comfortable and undisturbed ride thanks to the YOYO+’s 4-wheel suspension, and “soft drive” system (patented).

Exploring with baby could not be easier, or more stylish than with the beautiful new YOYO by Air France.

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Concept & Innovation Awards finalists announced

The finalists of the Baby Products Association’s 2018 Concept & Innovation Awards have been announced and four entrepreneurs will be presenting their new product ideas to the entire industry at Harrogate International Nursery Fair in March.

These are Charlotte Longren with an innovative new playpen design; David Gooch with Pure Teat/Eezifeed Pod – a completely new, hygienic feeding bottle; Anita Hill with the Comfyse Cushy Cushion – a device to provide combined levels of post-natal comfort; and Lee Cowan with SandSliders – a simple yet clever product to make transporting pushchairs across unstable surfaces such as sand, gravel or snow much easier.

The finalists were chosen from numerous entrants, a shortlist of which were invited to a Dragon’s Den style presentation with a panel of industry expert judges at the beginning of February.

Julie Milne of the Baby Products Association explains: “The Association actively encourages innovation in the baby products industry and each year the judges are surprised by the clever ideas entered into the Concept & Innovation Awards. There were many great entries again for 2018, but these finalists were chosen because the judges believed that their product ideas filled a gap in the market and were all commercially viable. We encourage visitors to Harrogate International Nursery Fair to come along to the Concept & Innovation Stand in Hall Q to see these innovations for themselves.”

The 2018 Concept & Innovation Awards are sponsored once again by law firm 3Volution, which will be offering £1000 of free legal advice to the overall winner, and £500 to the runner up.

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Georgia shows off her Abeille cellular blankets

New Mum Georgia Jones, wife of Mcfly’s Danny Jones showed off her Abeille cellular blankets on Instagram just a few days before the arrival of their son Cooper.

Abeille have transformed the traditional cellular blanket by using a carefully selected colour palette that complements any home. Designed in Britain, these cellular blankets are much softer and of a more generous size that a lot of their counterparts, making them more versatile. The weight of the cotton has also been increased to make these blankets bouncier and smoother on babies skin.

For more information about Abeille visit or call 01278 434440

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Mima has a spring in its step

The team at Cheeky Rascals are excited to see in the new year with the launch of two charming new colours from luxury pushchair brand, Mima.

Perfect to make a statement this spring, the new colours include Limited Edition, Yellow and elegant Royal Blue.

The premium pushchair range, adored by celebrity mums Alex Gerrard and Danielle Lloyd, is thrilled to start the new year with the introduction of two vivid new colours, adding to its already popular collection. Inspired by the vibrant country of India, the new Limited-Edition yellow with its warm orange and brown retro interior, conjures up an image of fun and liveliness, typical of this culturally rich land. Making shopping easier for new parents, the Mima Xari Yellow also includes a matching patterned parasol and sunny veil for warmer climates, as well as a handy Starter Pack with seat pad, carrycot mattress and apron flap.

Additionally, Mima are thrilled to be adding a timeless Royal Blue to their permanent collection. Benefiting from Mima’s bespoke mix and match concept, parents can choose between a rose gold, aluminium or black chassis, while the interior can be personalised with a choice of 12 contemporary colours and designs.

Mima’s continued popularity is thanks to its innovative twist on a traditional pushchair design. Its 3 in 1 capabilities means that the user can quickly and easily adapt the pushchair, growing with their child from baby to toddler in a few simple steps. To minimise space and time, the lightweight pushchair also has a hidden carrycot inside, which is accessible in seconds from a quick zip of the seat!

Selina Russell, Founder of Cheeky Rascals commented “Mima’s contemporary and stylish designs continue to be at the forefront of the luxury pushchair industry. It is great to see the colour range expand, reinforcing the brand’s popularity here in the UK. I hope parents love the new colours as much as we do, the classic Royal Blue is sure to be popular thanks to its classic navy hues and the Limited Edition Yellow, is truly iconic, a stand-out item just in time for the sunshine of Spring!”

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New from Nattou – meet Adele and Valentine, and Sam and Toby

Nattou, the Belgian soft toy and nursery accessory brand, launch two new ranges for the spring. Meet Adele, the cheeky mouse and her partner Valentine the elephant.

Pale pink tones are mixed with antique pinks and touches of bright coral for comforters, plush musical toys and mobiles. Sam the sheep and Toby the dog bring these playthings to life in soft blue and taupe shades.

Not only do Nattou supply soft toys and comforters that little ones love, they also bring nurseries to life with room sets made up of plush accessories such as growth charts, play mats and sofas.

For more information on Nattou visit or call 0127843440

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Voksi Baby Nest - Scandinavian Luxury

Just launched, the beautiful Voksi Baby Nest brings Scandinavian design and quality to day-time play and sleeping for baby. In four cosy and calm colours, every single element of the Baby Nest has passed the strict Oeko-Tex tests for harmful chemicals – a significant achievement that underpins Voksi quality.

Full of innovative detailing, yet at a surprisingly interesting price-point, make your business stand-out from the rest and offer the Voksi Baby Nest range now.

Voksi is the sister brand of the Scandinavian Safety Company ‘BeSafe’, so simply contact your BeSafe representative for full details.

BeSafe UK/IRL:
01606 814 638

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Mother and daughter team launch innovative new maternity product that “hugs” the bump

Mother and daughter duo Jane and Lucy Saunders have launched an innovative new maternity slip into the UK maternity market that is the must-have for all pregnant women.

The Body Bump Slip has been created to keep bumps safe and secure and to offer total comfort for mums right from the very start of pregnancy.

The Body Bump slip is a non-ride up pregnancy garment that is designed around the mother. The maternity slip is designed to move with mum-to-be. Its gel lined hem allows it to stay in place providing movement without restriction and is available in Black, White and Nude.

Designed with a light, seamless support, the slip is washable and pings back into shape. Every woman has her own style, so The Body Bump slip can be worn in multiple ways. Its seamless design means that it can be layered up, and ensures that all of her clothes stay in place. Ergonomic seams also allow for breathability meaning that it is suitable for all seasons!

Suitable for all mums-to-be and nursing mothers, The Body Bump slip is a stylish, yet practical must-have for any maternity wardrobe. The Lycra blend material means that the slip is comfortable yet supportive, fashionable yet simple.

The Body Bump slip is the perfect versatile support throughout pregnancy, post-partum and beyond. Providing comfortable, wearable and well-made products is at the forefront of all of The Body Bump brand initiative.

Comfort is the priority with all of The Body Bump products and it is through interaction with customers that The Body Bump Slip was born.

The Body Bump Slip has received fantastic acclaim from pregnant women that have purchased it, including a few celebrities! Our customers have said that it was their ‘go-to’ throughout their pregnancies because it’s so comfortable to wear! It’s perfect for wearing with trousers and leggings, as a support garment under a dress, or simply on its own.

The Body Bump is being distributed in the UK by bébélephant.

For more information about the product, visit or email Lucy Saunders:

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Baby&More celebrate Wonder-ful partnership with Waitrose

Renowned nursery distributor Baby&More are celebrating 10 years of supplying Waitrose with the ever-popular Mum 2 Mum Wonder Bib range.

Waitrose have worked with the Baby&More team since they launched the Wonder Bib range in the UK and it has since become a staple of the leading retailer’s baby product offering.

Caroline Mynard, Buyer at Waitrose comments: “Wonder bibs have been so successful for us because they are fantastic quality and perform so much better than any other bib in the market, as well as them looking really contemporary!”

The Mum 2 Mum collection comes in a variety of colourways and styles including a bandana, infant, standard and sleeved. Mums love the fact that the Wonder Bib really does work! It promises to keep baby dry and it really does. The wide variety of vibrant colours can be matched to any outfit and the soft, plush bibs are machine washable, retaining their bright colours and absorbency long after purchase.

Katie Murphy, MD at Baby&More adds: “The Mum 2 Mum Wonder Bib collection really is a phenomenon and in Waitrose we have found a retail partner who loves the brand as much as we do. The bibs are of such a quality that they sit perfectly within their baby product offering and we look forward to working with them for many years to come.”

For further information, please contact Baby&More 0333 014 4242

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National Account Manager

Tutti Bambini are a leading nursery furniture manufacturer based in London NW2, retailing through companies such as Boots, Tesco and Mothercare. We are looking for an experienced, enthusiastic and proactive individual to take on the role of National Accounts Manager.

As a growing company, we are having to expand our sales force in order to manage relationships and continue to grow sales with our existing customers, as well as continuing to obtain new business. The successful candidate will be an excellent account manager with a proven track record of increasing business.

Key responsibilities include:

  • Maintaining and expanding relationships with some of the company’s existing customers, and ensuring they achieve their sales targets
  • Developing plans per customer for promotional activity
  • Attending client meetings
  • Acquiring new online and offline retailers (preferably through an existing network of industry contacts)
  • Presenting sales reports to the directors on a weekly basis
  • Attending internal meetings to look at overall sales target
  • Completing administrative work where required

Skills required:

  • Good spoken and written communication skills
  • Strong presentation and negotiation skills
  • Good organisational and time management skills
  • Good 'people skills', for working with a range of colleagues and clients
  • A willingness to work long hours and meet deadlines, along with working under pressure
  • Good business sense and the ability to work to budgets
  • Computer literate – a good knowledge of Microsoft Word and Excel
  • Previous experience in a similar sales-based role is essential

Competitive salary and bonus package offered for the right candidate.

Please email your CV to

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Up for sale

The Mimi and Mago innovative multi-award winning adapters that attach to ready-made formula cartons, bottles and water bottles enabling babies to be fed and rehydrated easily when out and about are up for sale.

Claire Mitchell the inventor's dream is big - to take it into the travel and outdoor markets; medical care for those needing extra assistance and for use in providing humanitarian aid. The reality is that it is very difficult for a small company with one innovation to find the funds and have the facility to grow.

With a proven IP protected product, we recognise that the product has a real position within today’s society. Claire is now ready to allow this brilliant innovation and product to fly. Future growth needs it to be a part of a great company, supported by a strong team.

We kindly request interested parties to contact Claire Mitchell for further sales details

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