Nursery Online - Latest News
Are ‘brilliant’ people two a penny?

Mark Twain said you should never use a five dollar word when a fifty cent word would do. Naturally we all do from time to time but these days it seems many copywriters believe that their job is to use as many $5 words as they can in their press releases.

We are no longer looking forward to working with a company. Now we have to be excited, if not ecstatic about it. We no longer enjoy our work; we have to be passionate. Passionate about our means of earning a living? OK, so some of us are!! Some of us are passionate about the brands we create, but be honest, for most of us, the brands we work with and the people we work with - well, they’re sort of average!

It seems that these days, everywhere we look, there are ‘brilliant, excited people’. For most of us, for most of our companies, we need quietly competent people. Someone who will make sure the phone is answered. Can you believe a number of companies don’t bother answering the phone, or even bother with expense and hassle of an answerphone? Some of them don’t even bother returning a call!

We need people who will pay the bills on time, issue invoices and chase when they are not paid! Who will deal with the PAYE, the VAT, the P&L account. Making sure the company can pay its way

We need people who make sure the right things are ordered and in the right quantities – no mean feat when a new product is to be launched. Will we sell hundreds or thousands? Or just three? If only there was a failproof method of forecasting!

We need people who pay attention to all sorts of details, and who gets things right first time (like me last week - NOT!!)

So, can we be a little less excited (especially about an Award win!!), a little less passionate? Especially in writing press releases?

And celebrate those hard working, unexcited, unpassionate people who make sure things happen?

- Cathy

PS: Don’t panic, but Christmas is coming - only 37 days to go!! And before then we have three more Spotlights.

With a copydate of today we have British Made - interestingly we have a had a couple of inquiries as to whether we would add an American Made and a European made - a thought for the future!

December sees two Spotlights with Health and Toothcare - copy by 1st December please and finally Twins - copy by the 8th.

As usual, for more information contact Lyn on 01304 374169 or 07971 700979 or email on or Gilly on

The new Oyster Snuggle Bed

New from BabyStyle and now available is the multi-functional Oyster Snuggle Bed, available in three colours, silver, beige and tungsten with an RRP of £149.

The Oyster Snuggle Bed can be used as a stand-alone cot or as a safe co-sleeper when its large window enables the parents to see the baby.

The Snuggle Bed is adjustable to five different heights and can be tilted to aid with reflux and other conditions.

An optional carry bag makes it ideal for overnight visits, weekends away and holidays and an insect net is also available as an optional extra.

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An outstanding achievement

The team from East Coast Nursery were so proud to see their Chairman, Eric White, honoured at the Progressive Preschool Awards with a standing ovation as he made his way to the stage.

Eric was given the Outstanding Achievement Award at the prestigious ceremony, which also saw him present the award for the Best Independent Nursery Retailer.

The Outstanding Achievement award recognised Eric’s dedication and commitment to East Coast and to the nursery industry as a whole. He has served the industry for more than 50 years, and it is true to say that he has helped to shape it into what it is today.

“He has held positions including Chairman of the Baby Products Association, and is a true industry pioneer, always making time to help, advise, and support any newcomers,” said Rob Willis, publishing director of Progressive Preschool, during his heartfelt speech regarding Eric’s award. In his emotional acceptance speech, Eric paid tribute to his wife, Gloria, who has remained by his side as he devoted his life to the East Coast Group family business since the 1960s, becoming Managing Director of the company in the 1970s.

He directed the design and development of the first baby changing mat, expanding East Coast Nursery to become one of the highest-volume UK manufacturers of nursery products, furniture and pushchairs. Supplying major and independent retailers, Eric still highlights the importance of forging partnerships with retailers through trust and understanding.

In the 1990s Eric began to develop the business abroad, through Far East production and import; even now he continues to travel to the Far East on business several times a year. His dedication and energy are admirable and enviable, and everyone at East Coast Nursery is really proud to see him receive this well-deserved award.
01692 408802

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Harrogate gathers momentum for the 2018 show

Companies eager to raise their brand profile to retailers and buyers across Great Britain and Europe too are now booking space at the UK’s only baby trade show – Harrogate International Nursery Fair which takes place from 25th to 27th March 2018.

In just the last week, Venicci confirmed that it will be presenting an even larger stand with its latest range of stylish prams and pushchairs; RHSM Group will be presenting an award-winning collection of products from Little Chick London and favourite US brand BreathableBaby; plus, OBaby and ABC Design – both offering extensive ranges of pushchairs, car seats and nursery furniture. Cuddles Collection returns with its beautiful collection of Moses baskets and bedding; Clippasafe with home safety products; BeSafe – Norwegian manufacturer of quality car seats; plus, well-known brands Shnuggle and K-play.

A fresh feature for the 2018 show is The New Product Showcase and is perfect for companies launching brand new products and ranges. The area includes additional marketing features including spotlights for new products, inclusion on show’s website and TV screens at the show. Space is limited in the Showcase, but brands already signed up include Kerikit with quality leather bags; Belo & Me with an innovative range of clever ideas; Mummy Loves Organics with a specialist range of pure, natural products; and Snuggleup with pregnancy and nursing pillows.

Adrian Sneyd, show organiser, comments: “After Christmas we will be focusing our marketing for Harrogate towards buyers, promoting products they need to attend to see and show deals they shouldn’t miss out on. We’ll also be promoting the show worldwide so as well as encouraging buyers from the UK and Europe to attend, we are working with the British Chamber of Commerce in various countries where demand for British baby products is high such as China, Turkey and India to encourage buyers to come over, so we are hoping to attract a diverse audience for 2018. As soon as exhibitors secure their stand space they will have the opportunity to be included in show promotions.”

For more information visit or contact Adrian on 01902 880906 or email:

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Hippychick pick up best distributor gong at the Progressive Preschool Awards

The team at Hippychick were delighted to win the prestigious prize at the only industry awards that recognise the work of distributors and wholesalers, and would like to pass on thanks to all of their retailers for their continued support.

Jeremy Minchin, Director, added: "It is a true testament to the entire team at Hippychick, and Julia and I are eternally grateful for their hard work and dedication in the last 12 months. Our retailers are the people who ticked the box when voting and I really wanted to grab the microphone and start thanking them all! The trophy has taken pride in of place in our office – one of the best days in the 18 years we have been in this business!"

Of course, the awards is backed up by their fantastic product offering, and Hippychick are looking forward to an exciting time ahead as new opportunities present themselves.

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Welcome Sassy Baby!

Baby Brands Direct is delighted to welcome Sassy Baby to their wholesale portfolio increasing the choice of brands available to its independent retailers to over 90.

Sassy products are based on the harmony of four key elements: form, colour, texture and material, brought together in varying degrees, creating a sensory experience that engage and stimulate baby’s age appropriate senses and distinguishes them in the industry.

Working with child development experts has helped the brand create high quality products that develop all aspects of baby’s senses through sound, touch, sight, smell and taste.

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Bravado Designs partners with APM Agency in UK

We are delighted to announce the new partnership between Bravado Designs and APM Agency. APM Agency will be representing Bravado in UK and Ireland.

Platinum Award winning maternity lingerie brand, Bravado Designs is the market leader within the specialty category of maternity and nursing bras in US, Canada and China.

They are at the core, a breastfeeding company with 25 years of expertise in designing intimate apparel, focussed on the most comfortable and stylish nursing and maternity bras.

APM Agency is one of the UK’s most established lingerie, lounge and swimwear agents.

APM Agency will be showing the collection at the forthcoming INDX Show and at their own Dessous showroom event on 11th and 12th January 2018 in London as well as by appointment.

APM Agency’s founder, David Finlayson, said: “We are really excited to be working with the Bravado design team and look forward to further developing the brand distribution profile with them in UK and Ireland.”

If you are interested in stocking the brand please contact David Finlayson on

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New addition to the LiteCup family – Introducing LiteCup Baby

The only non-spill baby and toddler cup that lights up in the dark, LiteCup Baby holds 220ml of any cool liquid. It comes with removable handles for easy grip and a security ribbon with a clip for fastening on to a buggy or highchair straps.

The Litebase is light sensitive, coming on automatically in the dark and emits a soft, calming glow. The patented 360° degree spill resistant rim allows children to drink for anywhere around the edge, saving the need for sprouts or straws. LiteCup Baby is recommended by dentists as kinder to the oral health of growing infants as there is no need to suck.

For more information call 01278 434440 or contact

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A real sense of achievement for Infantino

There’s great excitement at Infantino HQ as its Sensory Toy Range has been announced as the winner of Best Preschool Toy Range in the annual Progressive Preschool Awards.

Now in its fifth year, the prestigious awards have become a benchmark of excellence among nursery and preschool brands and are both recognised and respected by the industry. Each product underwent a rigorous judging process led by a panel of significant industry experts to determine the winners, making this accolade a true honour for the Infantino brand.

Having only hit the shelves in January, Infantino’s Sensory Toy Range has gone from strength to strength. Not only is the unique educational baby toy collection now multi award winning, it is stocked by the UK’s top retailers including Mothercare, Tesco, Argos Online, Amazon and most recently, The Range; making these toys accessible for every family.

It’s no surprise Infantino’s Sensory Toy Collection has been so well received; each toy has been expertly developed to educate, excite and entice babies and toddlers. These innovative toys are unlike any range on the market – stimulating little senses and provide the ultimate toys to nurture early exploration.

With products suitable from newborns – 12 months and prices starting from as little as £3.99 this range has it all. Thoughtfully designed each toy in the collection features loveable characters, high quality materials, great textures, endearing sounds, enchanting lights and bright colours. The bestsellers include Leon the Chameleon Light and Shape sorter, the Sensory Discovery Robot and the 3-in-1, action packed Walk and Drive Discovery Car.

Speaking about the recent success André Delore, European Manager at Infantino, said: “We are thrilled that our Sensory Toy Range has been crowned winner of Best Preschool Toy Range in the Progressive Preschool Awards. These awards are held in high regard by the toy and nursery industry and it’s a real achievement for the collection, especially considering the amount of competition in this category. We can’t wait to share this news with our retailers.

He continued: “We are so pleased with the success of this range as we have gone to great lengths to ensure only the best materials, textures and sensory elements have been used and we have truly researched this category of toys to make them exceptionally educational and exciting for babies. The fact that it has specifically been developed for newborns – 12 months makes it very different. Best of all, the collection is extremely well priced, meaning it’s affordable for every family.”

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Photo gallery now LIVE for the Progressive Preschool Awards 2017

The winners of the Progressive Preschool Awards 2017 were announced last Thursday (November 9) at a glittering awards ceremony at London's Dorchester Hotel, hosted by celebrity comedian Jo Caulfield and attended by over 400 guests.

The photo gallery is now live, and you can view, download, or social-share images from the day. The gallery is split into several sections - sponsors and winners, arrivals and departures - accompanied by Peppa Pig, and the fancy stuff, showing off some of the creative input from our sponsors and supporters.

To view the gallery, click here.

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Medela opens the door to #BreastfeedingFriendly locations across the UK

The world’s leading breastfeeding brand, Medela, is committed to supporting breastfeeding families and is proud to announce that its Breastfeeding Friendly Window Sticker Campaign, which launched over two years ago, has gone from strength to strength.

Hundreds of restaurants and cafes were contacted and with window stickers displayed in cities nationally, including Edinburgh, Liverpool, Manchester and Oxford, it is clear that the brand’s Window Stickers have become a recognisable and reassuring image for families nationwide.

Following a study commissioned by the brand, a list of the UK’s breastfeeding friendly hotspots was created. More than 300 restaurants and cafes were contacted with significant results. A great collection of independent cafes came out on top, as well as popular restaurant chain Pizza Express, which confidently led the way with its family friendly approach to breastfeeding.

Breastfeeding has always been a widespread topic but in recent years it is the act of feeding in public which has caused the biggest controversy. Recognising that breastfeeding and pumping in public still makes many new mums feel apprehensive about going out with their newborn baby, the team at Medela became determined to effect change. The inspired campaign was developed to not only encourage the public, but public establishments to actively welcome breastfeeding families with open arms.

Over the last two years, Medela has distributed more than 200 Breastfeeding Friendly Window Stickers to popular restaurants and cafes across the UK and will be sending out another 200 by the end of the year. Alongside, the brand's own outreach, mums are welcome to nominate their own local cafes and restaurants to receive a window sticker too. The idea is simple, if the establishment is baby and breastfeeding friendly then its team will display the sticker in its front window, reassuring mums passing by that they can breastfeed in total comfort.

The brand is hoping to make a difference in society and help support more mums to not only feel comfortable and welcome, but to not give feeding in public a second thought!

Sioned Hilton, in-house Lactation Consultant and Education Manager at Medela UK, commented: “We are so pleased with the success of our Breastfeeding Friendly Window Sticker campaign. It is heart-warming to see so many restaurants and cafes participate in welcoming breastfeeding families, and for mums, what a wonderfully reassuring symbol to see while out and about. The distribution of Window Stickers to cafes and restaurants is very much ongoing and we welcome families to nominate their own local establishments too. It is just lovely to see such positive, open-hearted attitudes to breastfeeding…long may it continue!”

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Reds and Joie make dreams come true with #LFCDreamTicket

Young Red Sam Kilburn had his dream of meeting his favourite Liverpool Football Club players and Mickey Mouse come true when his family was selected as the lucky recipients of #LFCDreamTicket.

Sam, Charlotte, Gary and Karen Kilburn were treated to the surprise of a lifetime when the Club worked with partners Joie and Thomas Cook Sport to create two weeks of unforgettable memories for the very special family.

Sam, age 10, from West Derby, Liverpool was born prematurely and has suffered from cerebral palsy since birth when doctors discovered a bleed on his brain, later developing epilepsy too. With the tireless support of his family, for the last 12-months Sam has attended the LFC Foundation’s Respect 4 All inclusive sports sessions and, along with his family, Sam has rapidly become a key member of the team bringing to life all of the Club’s values.

The fortnight of fun was kicked off with a special visit to Melwood where the family got to meet their favourite players including LFC’s newest recruit Alex Oxlaide-Chamberlain who presented them with tickets to have an extraordinary Anfield match day experience.

At the game, where the Reds soared to a 3-0 victory over Huddersfield, the surprises continued when LFC Legend and Club ambassador Robbie Fowler presented the Kilburns with the trip of a lifetime to Disneyland Paris.

Sam’s mum, Karen Kilburn, said: “It was a great privilege for our family to have been chosen and it was a fortnight we will never ever forget. Sam and Charlotte got to meet their heroes – Liverpool players and Mickey Mouse! We cannot thank the Club enough for our #LFCDreamTicket which has left us all with unforgettable memories.”

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More B

B, the magazine for women who choose private maternity care, will now be distributed in The Portland Hospital.

B was launched three years ago to offer an upmarket, luxe magazine and website for women who choose private car across the UK. With a circulation of 40,000, it is distributed via private maternity hospitals including The Lindo Wing, where Princess Charlotte was born, the Chelsea & Westminster Hospital, Queen Charlotte’s, Guy’s and St. Thomas’ and other prestigious maternity hospitals around the United Kingdom. It is partnered with Prestige Parenting, who place nannies and household staff with high net worth individuals, royalty and celebrities.

It is sent to private Obstetricians’ and Midwives’ clinics, private Ultrasound scanning clinics, plus a wealth of other outlets such as ante-natal classes, pregnancy and new mum wellbeing classes, private members’ clubs, crèches and nurseries. We also distribute widely to NCT classes.

It is also stocked in selected upmarket baby boutiques including Harrods, Ralph Lauren, Amaia Kids, Igloo Kids, I Love Gorgeous, Huggle, The Pudding Club and Posh Rosh and over 80 independent nursery stores around the UK. It can be found in the nursery department of Bentall’s in Kingston and Newcastle.

Now The Portland Hospital has been added to the distribution channels, B covers all locations around the country where women can access all, or part, of their pregnancy, labour and birth privately. It reaches the top AB sector of mummies-to-be and new mummies who can afford to choose gorgeous, luxurious products and services for themselves and their babies.

Editor Sally J Hall says: “We are delighted to partner with The Portland Hospital, as it is so well known for its maternity services. With celebrities such as Jamie and Jools Oliver, Noel Gallagher and Nicole Appleton, and David and Victoria Beckham choosing to have their babies there, it is one of the top choices for clients who value great care and discretion when having their babies.”

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