Nursery Online - Latest International News
CBME China 2018

This year the fair will take place from 25-27 July 2018 at National Exhibition Convention Center (NECC) in Hongqiao, Shanghai.

CBME China has served the baby and kids product industry though the years. As consumer lifestyle changes, we aim to be the platform to serve for all sectors of the industry with MORE content and BETTER services.

This year the show will have more Zones: Fine Food Zone, Fabulous Mom Zone, Play & Learn Zone and Outdoor Recreation and Sports Zone will all be further enhanced and expanded to cover more categories and products. This 2018, we will launch: Smart Home, CBME Packaging and CBME Materials.

The Smart Home Zone will feature smart home appliances and electronics, household brands and products for child care and family use, and more.

The CBME Packaging Zone will showcase modern packaging technology covering including packaging technology, packaging material, packaging techniques and more. Pretty product packaging can make a consumer choose one product over another. Here, you can find well-designed, practical, environmentally-friendly, easy to transport yet affordable packaging for baby products. TheCBME The CBME Material Zone will cover raw materials for baby diapers and wipes, including non-woven material, absorbent material, fiber, diaper related accessories, additives for personal care products and more. It will also feature production and processing equipment and technology.

Register here now or contact us at

Blame it on the buggy

Summer is around the corner and Childhome are ready for it! With all these beautiful strollers parents can go hiking, jogging, swimming…and have everything needed for getting around with their little angel.

Every family has their own rhythm, style and habits. Some enjoy shopping in the city or long walks in the countryside… Either way, the T-compact Stroller is perfectly versatile for all the journeys to come, starting at birth. Its slimline and all-terrain wheels make it a very manoeuvrable stroller. The back of the stroller is adjustable in different positions. Sunshade, raincover, a big shopping basket, storage bag and adaptors for car seats are included.

The Multi Position Buggy can be folded with the bumper attached and is very compact when folded for easy carriage. The buggy has swivel wheels in the front that provide optimal driving comfort. The wheels are flexible and are easy to manoeuvre on any surface. The front wheels can be fixed for more difficult surfaces. The buggy also has a linked brake and a 5-point safety belt to assure the safety of the child. The backrest is adjustable in different positions. A sun canopy, rain cover and large shopping basket are included. The buggy is suited from the age of 6 months until 15 kg.

The trendy, grey Urbanista is a must for moving baby. The stroller is equipped with a 5-point safety belt, reversible chair and spacious storage basket. Sunshade and raincover are included and also a matching foot bag. The back support is adjustable in three different positions. A blanket and adaptors for car seats are included as well. The stroller has a unique design to travel in style.

For those who want to go walking or jogging with a crew of four kids, the Childhome 2BY2 is the best option. The stroller has reflective elements in case it’s getting darker and a raincover is included too!

For more information on buggies from Childhome, click here.

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Design Park unveiled

The Design Park at Kind + Jugend will show specially designed children’s furniture, living accessories and toys from different countries. For the show this September, the Park is fully booked with great products.

Kind + Jugend has everything for the next generation. Only a few industries are as keen on innovation: thousands of new products and a never-ending series of new trends find their way into children's rooms worldwide, and exciting ideas for parents and children are conquering the market everywhere. The trend here too is also increasingly toward design, quality and not least environmental consciousness and sustainability.

All of these developments come together in one place: Kind + Jugend in Cologne, with more than 1,200 exhibitors from 50 countries and around 22,500 trade visitors from around the world.

Kind+Jugend takes place 20th to 23rd September 2018

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Muslinz shows off its star quality with new spring/ summer range

Baby accessories specialist MerryGoRoundUK has launched a brand new Muslinz Mint Green muslin square and Muslinz Star muslin square as part of its Spring/Summer collection.

The mixed packs of super-soft, 100 per cent cotton, 70cm muslins will include a plain mint green muslin square, a plain white muslin square and a white muslin with mint and soft grey spots. The new colour range will also be available in the 100 per cent cotton bandana style dribble bibs and larger swaddle wraps.

The gorgeous mint and grey colour combination will also be reflected in the newest print to hit Muslinz’ muslin squares, the much-requested stunning Star design. The Muslinz Star muslin square is a trendy addition to the Muslinz range and perfectly complements the many star nursery and changing ranges on the market today.

Caroline Taylor, managing director from MerryGoRoundUK, said: “The new Muslinz mint-coloured muslin square is a very accessible colour and is perfect for both boys or girls so works very well as a pre-birth gift if the gender isn’t known or hasn’t yet been announced.

“The new Star print can also be perfectly co-ordinated this Spring and Summer. At Muslinz, we always like to be at the forefront of nursery trends and these are only the first of our new collection which we will launching over the Summer and in the later half of 2018.”

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GDPR is coming!

May 25th sees the implementation of a new Regulation for the EU. Any company holding data on EU citizens will need to comply. It doesn’t matter if you are based in America or Asia; you will need to comply.

The Regulations are too complex to explain here, but essentially you need the explicit permission of someone to send out a wide variety of communications.

That, of course, includes Nursery Online and this newsletter, so you need to resubscribe right away if you want to continue being up to date on the latest international news.

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CBME India 2018 concludes

UBM India concluded the 6th edition of its uniquely positioned Children, Baby and Maternity Expo India 2018 (CBME India) in Mumbai.

The largest children, baby and maternity product business expo in India, the CBME India offered unrivalled business opportunities for local and global manufacturers and sellers of baby products to connect, network and conduct business.

The show brought together more than 350 major global and Indian brands, to showcase and launch an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, licensing brands, stationery, gifts, infant safety technology, brain development tools among a rich array of other quality, technologically advanced and aesthetically pleasing international products.

Professionals visiting the expo catered to baby, child wear, children shoe stores, maternity wear shops; toy shops, supermarkets, hypermarkets, department stores, pre-schools, nursing homes, individual buyers, service companies, designers, associations and Consulates.

This year, the trade fair saw enthusiastic participation from countries such as China, Canada, Korea, Singapore, Russia, Saudi Arabia,UK, USA, Vietnam, and Thailand. This influx is bound to provide Indian manufacturers with insights into the latest trends and technology, according to industry observers. Significantly, the event was well-supported by key associations such as Licensing Industry Merchandisers Association (LIMA), Indian Importers Chamber of Commerce and Industry (IICCI) and All India Association (AIAI).

The CBME India 2018 comprised a number of salient features including power – packed knowledge sessions, seminars, discussion of new trends and various international pavilions to surge into the rapidly expanding and diverse retail sector in India. A special session on ‘Leveraging License to Grow Your Market’ also discussed the lucrative licensing and merchandising industry in the kids' category and upcoming opportunities in new licensing genres; which was organised by LIMA. There was a ‘B2B meeting corner’ which served as a strategic platform to forge new partnerships and aimed at establishing connect between prospective companies to enhance their business beyond boundaries. The corner witnessed over 120 such strategic meetings.

The expo also included a ‘Unique Product Corner’ that displayed innovation and boasted of the top ten unique products as voted by the visitors on the CBME website and onsite. The raging battle to crown the ‘Most unique product of the year’ witnessed over 23,000 votes and 117 reviews which was presented to BuddsBuddy, and the ‘Best stall design’ was presented to BayBee.

While the child care sector in India is still at a nascent stage, it is one with immense potential due to an ever-growing population. The sector is poised to develop significantly at a CAGR of around 17 percent in terms of revenue. In terms of products, although highly fragmented, it is increasingly getting dominated by organised players due to the ethical nature of infant and child care, which includes sub-categories such as nutrition, well-being, intellectual stimulation, tender skin and hair care.

If you are interested in booking a stand at next year’s show, click here.

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doddle & co® debuts the chew™, a multi-use teether

From the two moms who brought you The Pop®, an award-winning pacifier, comes The Chew™, a soothing teether with “poppable” bubbles to keep busy hands happy. So while it helps sore gums it’s also a toy—kinda like bubble wrap (but way better).

This is all thanks to Doddle’s patented “pop” technology, developed by an industrial engineer (and mother of 3), co-founder Janna Badger who noticed her own baby was using the Pop pacifier to nosh while teething.

"My inspiration was seeing how much fun my 1-year-old had just popping the pop® pacifier," says Janna, Inventor of The Pop®/Product Designer. "Even I pop it just for fun, so a poppable teether had to happen."

Available in two styles, hello, sunshine™ and looks like rain™, the chew™ retails for $9.99.

Some other highlights:

  • Dishwasher safe
  • Refrigerating or freezing is optional (it’s effective at room temperature, too)
  • 100% silicone. No PVC, BPA or phthalates
  • Responsive bubbles encourage fine motor skill development and hand-eye coordination
  • Playful micro-textures massage sore gums (and entertain fingers)
  • Hollow bubbles are easy for baby to grab and hold on to

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Trend Lab, LLC introduces the new Waverly Baby by Trend Lab Blooms crib bedding collection

Trend Lab, LLC, and Waverly continue their collaboration to leverage the heritage and strength of Waverly home fashion textiles by launching the Waverly Baby by Trend Lab Blooms crib bedding collection.

Brighten up a little girl’s nursery with the Waverly Blooms bedding collection from Waverly Baby by Trend Lab. The reversible quilt is filled with a gorgeous oversized floral print on the front and a coordinating floral scatter print on the back. The color palette in tonal hues of soft coral, aqua, gray and green are perfect for a girly girl. The Blooms collection will decorate the nursery as a lovely complement to the rest of a beautiful home.

The 5-piece Blooms crib bedding set includes a quilt, crib skirt, fitted crib sheet, changing pad cover and diaper stacker. Coordinating window valance and diaper caddy sold separately.

The Waverly Baby by Trend Lab product assortment is moderately priced and combines Trend Lab’s stylish, contemporary design flair with Waverly’s heritage in wonderful lifestyle patterns and textiles.

Trend Lab offers a broad assortment of fashionable crib bedding, room décor and storage accessories to help createthe perfect nursery. We have designed, manufactured, and delivered fresh, creative, quality merchandise that is safe and on-trend since 2001. We are Minnesota based, privately held, and certified as a women owned business by the WBENC (Women’s Business Enterprise National Council).

For additional information visit us at, become a fan of Trend Lab at or follow us on Instagram @trendlab_baby or Twitter @TrendLabBaby.

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Australian GST is coming

Overseas sellers shipping to Australia will soon be subject to a new tax regime. The new Australia GST (general sales tax) will come into force from the 1st July 2018.

From that date, GST will apply to the sale of low value goods sold to consumers in Australia valued at A$1,000 or less. International retailers must register online if they have a GST turnover of A$75,000 or more per year. Businesses that don’t comply will be subject to sanctions. However, according to the Australian Tax Office, their preferred approach is to continue working with businesses to help them comply and they will make sure that any businesses that have made a genuine attempt to meet their taxation obligations will not be disadvantaged.

The new taxation measure will provide fairer trading for all retailers and ensure low value goods purchased by consumers in Australia have the same tax treatment, no matter where they are purchased from.

The ATO say they will use financial data tracking, customs data and online investigations to identify merchants that haven’t met their obligations.

You can learn more for online sellers here.

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Spotlight on New Zealand

New Zealand is a small country. A population of just 4.8m has less than 60,000 births each year with the average age of mothers now 29. So what’s the market like for the nursery trade?

Nursery Online met with Bruce Nuttall of Baby First in Christchurch in New Zealand to find out.

“Like all parents throughout the world, New Zealand parents are looking for good brands. Baby First specialises in bringing those into the country. The business was started by my father over 50 years ago and we are still going strong. Over the years we have added quality, worldwide brands to our range.

“Because the market is so small, volumes are not large. Many brands see that as a problem and try to manage exports via Australia. When you look at a world map, inevitably the two countries look next to each other. However, Sydney to Christchurch is a four hour flight – that’s the same as New York to Jamaica or London to Moscow.” Going thorough Australia, Bruce reckons adds around 30% to the cost. It is usually cheaper to ship direct from China!

Some companies have set up their own NZ subsidiary but for many brands, using a distributor is a more cost effective way. “At Baby First, we can handle the smaller quantities as well as dealing with all the paperwork!”

There are three main retail chains with only 5 or 6 truly independent stores in the whole country. Baby on the move is a chain of around 17 franchisees which has been operating since 1998. Baby City has around 14 stores countrywide and Baby Factory has around 25. Many shops are located not in city centres as rents are too high but in the smaller shopping malls and suburbs.

New Zealand is also seeing a trend to online shopping. At present it is only 10 to 15% but it is growing and putting pressure on retailers. After all, every Special Offer is visible to everyone. Instead of having a few Specials and making margin on everything else, now they have to price match every offer or lose the sale!

The New Zealand market is different from some others. For a start, the outdoor life is very important. Parents want to be out and about with their little one. This means that three-wheeled buggies like the Baby Jogger City sell very well. It’s not just a fashion statement. Parents need the strength and the ease of use of these. They are often taken onto the beach where sand and salt are a deathknell.

Another point of difference results from the fact that New Zealand is tectonically very active – that is there are a lot of earthquakes. If a major earthquake were to hit your home, you want to be sure you can get to the kids and that means having them close, not in some distant bedroom. Therefore products such as the Halo Bassinet, which enable baby to sleep in the same room as the parents are very popular!

Because of the outdoor lifestyle, many New Zealand parents prefer natural products – and are prepared to pay that little bit more for them, so an 80% wool Vest will happily sell for NZ$20.

Many of the shops have significant displays of clothing and toys. According to Bruce, this is because the margins are higher on these products and “they don’t take so much time and knowledge to sell!”

So what is in the shops? All the main international brands are there. Medela does well in feeding. The new strollers from Baby Jogger for their 10th anniversary are flying off the shelves. With carrying baby becoming more fashionable, brands such as Ergo and Lillebaby are popular. However, sales of framed carriers are declining! Another popular brand is Love to Dream with their sleep suits – they have ‘legs’ so a toddler can walk, then the ends are turned up for night time.

Car seats is an interesting category. “Here we can sell car seats that conform to the European standard, the American standard or the Australian standard! So we have a great choice! The fact that the American standard tests to a higher weight makes consumers think that these are better choice than the European – even though that is not really true. Top car seat brands Maxi Cosi, Britax, Diono tend to be the American version rather than European or Australian.

“The New Zealand market is very competitive,” says Bruce. “With so many possible brands, consumers have a great choice – and it’s my job to ensure they can buy them in New Zealand shops!”

Baby First can be contacted on Tel: (+64 3) 338 7613, Fax: (+64 3) 338 7615, Email: or look at their website –

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